{"id":8765,"date":"2018-11-15T00:58:03","date_gmt":"2018-11-15T00:58:03","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=8765"},"modified":"2021-10-25T20:25:16","modified_gmt":"2021-10-25T20:25:16","slug":"wild-business-growth-podcast-17-joe-martin-twitters-dad-joke-king-adobe-social-analytics","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-17-joe-martin-twitters-dad-joke-king-adobe-social-analytics\/","title":{"rendered":"Wild Business Growth Podcast #17: Joe Martin &#8211; Twitter&#8217;s Dad Joke King, Adobe Social Analytics"},"content":{"rendered":"<p>What&#8217;s it like being an intrapreneur at one of the world&#8217;s leading tech giants? This week&#8217;s podcast guest knows all too well! Episode #17 of the <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth<\/span><\/a> podcast is OUT and features <a href=\"https:\/\/twitter.com\/joedmarti\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Joe Martin<\/span><\/a>, Head of Social Analytics at <a href=\"https:\/\/www.adobe.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Adobe<\/span><\/a> and King of Dad Jokes on Twitter. Presented by Hippo Direct. Listen on\u00a0<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a>, <a href=\"https:\/\/open.spotify.com\/show\/6mSUsqYobBljhKIuK9sKJV\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Spotify<\/span><\/a>, <a href=\"http:\/\/www.stitcher.com\/s?eid=56218867\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Stitcher<\/span><\/a>, and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; subscribe and leave a <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">5-star review<\/span><\/a>\u00a0if the episode made you laugh!<\/p>\n<h2><strong>What is the Wild Business Growth Podcast?<\/strong><\/h2>\n<p>Hear how entrepreneurs &amp; innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single week who&#8217;s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude <a href=\"https:\/\/www.instagram.com\/maxbranstetter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Max Branstetter<\/span><\/a>\u00a0&#8211; that&#8217;s me!<\/p>\n<h2><strong>Episode #17: Joe Martin &#8211; Twitter&#8217;s Dad Joke King, Adobe Social Analytics<\/strong><\/h2>\n<p>Joe Martin, the Head of Social Analytics at Adobe, Marketing Influencer, and King of Dad Jokes on Twitter joins the show to share his experience as an intrapreneur at one of the world&#8217;s leading tech giants. Joe and I connected on Twitter a while back and he quickly became one of my favorite follows, thanks to his insightful and hilarious mix of marketing, tech, family, and amusing tweets. We interacted several times over Twitter and it was great to take our witty banter (if I do say so myself) to podcast form. Joe is an incredibly smart, nice, and funny person who&#8217;s pushing the boundaries of how we think about marketing and brightening timelines every single day. This episode covers everything from how he and Adobe foster creativity to how to find business inspiration from kids.\u00a0Here&#8217;s a small sample of what you will hear in this episode:<\/p>\n<ul>\n<li>Behind-the-scenes of working at a mature, yet still innovative, tech company like Adobe<\/li>\n<li>Differences in working for a small company vs. a big company<\/li>\n<li>How to get better at brainstorming<\/li>\n<li>Why your kids and family can spark creativity for you<\/li>\n<li>How to build a community on Twitter and other social media platforms<\/li>\n<li>One of the best Halloween marketing campaigns of all time<\/li>\n<li>How to increase your chances of going viral on social media<\/li>\n<li>Dad Jokes on Dad Jokes<\/li>\n<\/ul>\n<p>Connect with Joe on Twitter at <a href=\"https:\/\/twitter.com\/joedmarti\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">@joeDmarti<\/span><\/a> and on <a href=\"https:\/\/www.linkedin.com\/in\/joemartinmba\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>.<\/p>\n<p>Enjoy the show and embrace the wonderful corniness! Check out the show notes below for much more detail.<\/p>\n<p><iframe style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/7554086\/height\/90\/theme\/custom\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/b40000\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>Show Notes<\/strong><\/h2>\n<ul>\n<li><strong>Intro<\/strong>\n<ul>\n<li>[0:42] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Intrapreneurship\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Intrapreneur<\/span><\/a><\/li>\n<li>[0:46] <a href=\"https:\/\/www.adobe.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Adobe<\/span><\/a><\/li>\n<li>[0:48] Joe Martin <a href=\"https:\/\/www.linkedin.com\/in\/joemartinmba\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a><\/li>\n<li>[0:50] Joe&#8217;s <a href=\"https:\/\/twitter.com\/joedmarti\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a> &#8211; @joeDmarti<\/li>\n<li>[2:11] Adobe&#8217;s Lehi, <a href=\"https:\/\/www.forbes.com\/pictures\/fhdf45edd\/adobes-lehi-utah-campus\/#5b33223b7c08\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Utah office<\/span><\/a><\/li>\n<li>[2:18] <a href=\"https:\/\/www.wsj.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">The Wall Street Journal<\/span><\/a>, <a href=\"https:\/\/www.nytimes.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">The New York Times<\/span><\/a><\/li>\n<li>[2:37] Joe&#8217;s background<\/li>\n<li>[2:50] <a href=\"https:\/\/www.utah.edu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">The University of Utah<\/span><\/a><\/li>\n<li>[3:17] <a href=\"http:\/\/neutroninteractive.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Neutron Interactive<\/span><\/a><\/li>\n<li>[3:21] <a href=\"https:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Amazon<\/span><\/a><\/li>\n<li>[3:34] Differences in working for a small company vs. a big company<\/li>\n<li>[4:13] Adobe&#8217;s <a href=\"http:\/\/exploreadobe.com\/retail-shopping-insights\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Holiday Prediction Report<\/span><\/a><\/li>\n<li>[4:44] How Joe built his social media following<\/li>\n<li>[5:17] <a href=\"https:\/\/twitter.com\/tamarag?lang=en\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Tamara Gaffney<\/span><\/a>, <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/j-t-data-talk\/id1437180053?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">J&amp;T Data Talk<\/span><\/a> podcast<\/li>\n<li>[6:00] What Adobe does with their social data<\/li>\n<\/ul>\n<\/li>\n<li><strong>Being an Intrapreneur at a Tech Giant<\/strong>\n<ul>\n<li>[6:40] What it&#8217;s like being an intrapreneur at a giant company<\/li>\n<li>[7:30] The importance of building relationships<\/li>\n<li>[8:30] <a href=\"https:\/\/www.disney.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Disney<\/span><\/a><\/li>\n<li>[9:56] The art to navigating a big company<\/li>\n<li>[10:30] How to build relationships and credibility<\/li>\n<li>[10:50] The benefits of face-to-face meetings<\/li>\n<li>[12:30] Give credit where credit is due<\/li>\n<\/ul>\n<\/li>\n<li><strong>Working at Adobe<\/strong>\n<ul>\n<li>[12:50] What it&#8217;s like working at Adobe<\/li>\n<li>[13:20] <a href=\"https:\/\/magento.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Magento<\/span><\/a>, <a href=\"https:\/\/www.marketo.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Marketo<\/span><\/a><\/li>\n<li>[13:40] Adobe <a href=\"https:\/\/business.adobe.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Experience Cloud<\/span><\/a><\/li>\n<li>[13:50] How Adobe stays creative to the core<\/li>\n<li>[14:02] <a href=\"https:\/\/www.adobe.com\/products\/photoshop.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Photoshop<\/span><\/a>, <a href=\"https:\/\/www.adobe.com\/products\/illustrator.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Illustrator<\/span><\/a><\/li>\n<li>[14:18] <a href=\"https:\/\/products.office.com\/en-us\/powerpoint\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">PowerPoint<\/span><\/a><\/li>\n<li>[14:30] What is Adobe\u2019s culture like<\/li>\n<li>[16:28] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Slamball\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Slamball<\/span><\/a><\/li>\n<li>[17:24] How Joe fosters creativity on his team<\/li>\n<li>[18:20] <a href=\"https:\/\/www.stanford.edu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Stanford University<\/span><\/a><\/li>\n<li>[18:35] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Design_thinking\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Design thinking<\/span><\/a><\/li>\n<li>[19:01] How does Adobe approach brainstorming<\/li>\n<li>[19:40] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Starburst_(confectionery)\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Starburst<\/span><\/a><\/li>\n<li>[20:20] Where the magic happens<\/li>\n<li>[21:24] How to get better at brainstorming<\/li>\n<li>[22:05] <a href=\"https:\/\/www.smashingmagazine.com\/2013\/12\/using-brainwriting-for-rapid-idea-generation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Brainwriting<\/span><\/a><\/li>\n<li>[23:08] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Energizer_Bunny\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Energizer Bunny<\/span><\/a><\/li>\n<li>[23:30] The power of incentives<\/li>\n<li>[24:09] <a href=\"https:\/\/en.wikipedia.org\/wiki\/SWOT_analysis\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">SWOT analysis<\/span><\/a><\/li>\n<li>[24:24] <a href=\"https:\/\/www.dollartree.com\/home\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Dollar Tree<\/span><\/a><\/li>\n<li>[24:30] Chris Pratt as <a href=\"http:\/\/parksandrecreation.wikia.com\/wiki\/Burt_Macklin\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Burt Macklin<\/span><\/a> in Parks &amp; Rec<\/li>\n<\/ul>\n<\/li>\n<li><strong>Unleashing Creativity<\/strong>\n<ul>\n<li>[25:38] What does Joe do to stay creative<\/li>\n<li>[26:00] The power of criticism from your spouse<\/li>\n<li>[26:55] Why your kids can be creative for you<\/li>\n<li>[27:20] Where do kids lose their spark of imagination<\/li>\n<li>[27:35] <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-2-brendan-omarra-digital-marketing-director-at-bic\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth Podcast #2<\/span><\/a>: Brendan O&#8217;Marra &#8211; Digital Marketing Director at Bic, Coolest Guy in the World<\/li>\n<li>[28:06] <a href=\"http:\/\/www.espn.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">ESPN<\/span><\/a>, <a href=\"https:\/\/www.microsoft.com\/en-us\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Microsoft<\/span><\/a><\/li>\n<li>[28:50] Joe&#8217;s tweet on <a href=\"https:\/\/twitter.com\/joeDmarti\/status\/1058361805733416966\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">books he&#8217;s reading<\/span><\/a><\/li>\n<li>[28:57] <a href=\"https:\/\/www.amazon.com\/Power-Habit-What-Life-Business\/dp\/081298160X\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>The Power of Habit<\/em><\/span><\/a> by Charles Duhigg<\/li>\n<li>[29:11] How Joe stopped biting his nails<\/li>\n<li>[29:30] <a href=\"https:\/\/www.amazon.com\/Messy-Middle-Finding-Through-Hardest\/dp\/0735218072\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>The Messy Middle<\/em><\/span><\/a> by <a href=\"https:\/\/twitter.com\/scottbelsky\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Scott Belsky<\/span><\/a>, <a href=\"https:\/\/www.behance.net\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Behance<\/span><\/a><\/li>\n<li>[29:45] <a href=\"https:\/\/max.adobe.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Adobe MAX<\/span><\/a><\/li>\n<li>[30:08] <a href=\"https:\/\/www.amazon.com\/Grit-Passion-Perseverance-Angela-Duckworth\/dp\/1501111108\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Grit<\/em><\/span><\/a> by Angela Duckworth<\/li>\n<li>[30:35] <a href=\"https:\/\/www.amazon.com\/Second-After-John-Matherson-Novel\/dp\/0765327252\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>One Second After<\/em><\/span><\/a> by William R. Forstchen<\/li>\n<li>[30:42] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Electromagnetic_pulse\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">EMP<\/span><\/a><\/li>\n<li>[30:54] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Newt_Gingrich\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Newt Gingrich<\/span><\/a><\/li>\n<li>[31:09] <a href=\"https:\/\/www.amazon.com\/Murder-Orient-Express-Hercule-Mysteries\/dp\/0062073508\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\"><em><span style=\"text-decoration: underline;\">Murder on the Orient Express<\/span><\/em><\/span><\/a> by Agatha Christie, <a href=\"https:\/\/www.imdb.com\/title\/tt3402236\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">movie<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong>Social Media<\/strong>\n<ul>\n<li>[31:30] Joe\u2019s approach to social media<\/li>\n<li>[32:09] Why Twitter is the modern &#8220;water cooler&#8221;<\/li>\n<li>[32:35] Twitter in its simplest form<\/li>\n<li>[32:53] <a href=\"https:\/\/utahutes.com\/schedule.aspx?schedule=1444\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Utah Football<\/span><\/a>, <a href=\"https:\/\/pac-12.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Pac-12<\/span><\/a><\/li>\n<li>[33:36] Why I love Twitter<\/li>\n<li>[33:58] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Eric_Snow\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Eric Snow<\/span><\/a><\/li>\n<li>[34:12] <a href=\"https:\/\/twitter.com\/SHAQ?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Shaq Twitter<\/span><\/a><\/li>\n<li>[35:02] Creative marketing campaigns on Twitter<\/li>\n<li>[35:42] <a href=\"https:\/\/www.adobe.com\/products\/mix.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Photoshop Mix<\/span><\/a><\/li>\n<li>[36:06] <a href=\"https:\/\/gizmodo.com\/the-creator-of-the-gif-says-its-pronounced-jif-he-is-509179289\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">GIF Creator pronunciation<\/span><\/a><\/li>\n<li>[36:20] <a href=\"https:\/\/www.jif.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Jif<\/span><\/a><\/li>\n<li>[36:40] Your personal brand vs company on social media<\/li>\n<li>[37:06] <a href=\"https:\/\/twitter.com\/search?q=%23adobelife&amp;src=typd\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">#AdobeLife<\/span><\/a><\/li>\n<li>[37:20] Why Joe doesn\u2019t show pictures of his family on social media<\/li>\n<li>[37:50] What\u2019s in his Twitter drafts<\/li>\n<li>[38:12] Joe&#8217;s tweet in <a href=\"https:\/\/www.buzzfeed.com\/asiawmclain\/xx-kids-who-didnt-choose-the-petty-life-the-petty-life\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">BuzzFeed<\/span><\/a><\/li>\n<li>[38:58] &#8220;<a href=\"https:\/\/www.youtube.com\/watch?v=btPJPFnesV4\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Eye of the Tiger<\/span><\/a>&#8221; by Survivor<\/li>\n<li>[39:33] <em><a href=\"https:\/\/www.imdb.com\/title\/tt2096673\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Inside Out<\/span><\/a><\/em><\/li>\n<li>[39:50] Why Joe stays transparent on social media about Adobe&#8217;s strategy<\/li>\n<li>[40:20] How to build a community on Twitter and other social media platforms<\/li>\n<li>[41:20]\u00a0How to find business inspiration from kids<\/li>\n<\/ul>\n<\/li>\n<li><strong>Wild Business Shoutout of the Week<\/strong>\n<ul>\n<li>[42:10] <a href=\"https:\/\/mashable.com\/article\/reeses-candy-converter-machine-halloween\/#mn.Y46KK5iqB\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Reese\u2019s Candy Converter<\/span><\/a><\/li>\n<li>[42:35] Joe&#8217;s tweet about <a href=\"https:\/\/twitter.com\/joeDmarti\/status\/1057673073631973377\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">candy corn<\/span><\/a><\/li>\n<li>[43:10] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Guerrilla_marketing\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Guerilla marketing<\/span><\/a><\/li>\n<li>[44:20] What do the best marketing campaigns have in common<\/li>\n<li>[45:06] <a href=\"http:\/\/www.hersheypa.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hershey, PA<\/span><\/a><\/li>\n<li>[45:30] Sign up for the <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a> for curated creative marketing content from across the internet!<\/li>\n<\/ul>\n<\/li>\n<li><strong>The Unusual: Pet Peeves, Weird Talents, and Quirks<\/strong>\n<ul>\n<li>[45:59] Biggest pet peeve<\/li>\n<li>[46:10] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Swiss_neutrality\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Swiss neutrality<\/span><\/a><\/li>\n<li>[46:29] <a href=\"https:\/\/shop.nordstrom.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Nordstrom<\/span><\/a><\/li>\n<li>[47:22] Weird talents<\/li>\n<li>[48:07] Quirks<\/li>\n<li>[48:27] Why they can\u2019t all be home runs<\/li>\n<li>[49:26] Joe&#8217;s recent Dad Joke<\/li>\n<li>[50:18] More Dad Jokes on <a href=\"https:\/\/www.buzzfeed.com\/mikespohr\/75-dad-jokes-that-are-so-bad-theyre-actually-good\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">BuzzFeed<\/span><\/a><\/li>\n<li>[50:35] <a href=\"https:\/\/www.theodysseyonline.com\/dad-bod\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Dad bod<\/span><\/a><\/li>\n<li>[51:10] Joe&#8217;s experience going viral<\/li>\n<li>[51:30] <a href=\"https:\/\/kidzvuzmedia.com\/kidzvuz-blog\/the-rise-of-kid-influencers\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">More kids want to be influencers<\/span><\/a><\/li>\n<li>[51:50] How to increase your chances of going viral on social media<\/li>\n<li>[52:20] Joe&#8217;s tweet about the <a href=\"https:\/\/twitter.com\/joeDmarti\/status\/963615676152692736\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Olympics<\/span><\/a><\/li>\n<li>[53:23] <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1062066293979930625\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">#Relatable<\/span><\/a><\/li>\n<li>[54:03] Joe&#8217;s tweet about <a href=\"https:\/\/twitter.com\/joeDmarti\/status\/1038068740724686848\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Elon Musk on Joe Rogan<\/span><\/a><\/li>\n<li>[54:28] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Emmett_Brown\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Doc Brown<\/span><\/a><\/li>\n<li>[54:38] <a href=\"https:\/\/www.tesla.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Tesla<\/span><\/a><\/li>\n<li>[55:10] Why you have to put yourself out there on social media<\/li>\n<\/ul>\n<\/li>\n<li><strong>Rapid Fire Q&amp;A<\/strong>\n<ul>\n<li>[55:42] <a href=\"https:\/\/www.sourpatch.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Sour Patch Kids<\/span><\/a><\/li>\n<li>[55:52] <a href=\"https:\/\/www.nbc.com\/this-is-us\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">This is Us<\/span><\/a><\/li>\n<li>[56:08] <a href=\"https:\/\/www.imdb.com\/title\/tt0109686\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Dumb and Dumber<\/span><\/a><\/li>\n<li>[56:18] Dumber and Dumber <a href=\"https:\/\/www.youtube.com\/watch?v=NwcVJMvVWDA\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">toilet scene<\/span><\/a><\/li>\n<li>[56:30] Joe&#8217;s favorite place he&#8217;s traveled to<\/li>\n<li>[57:10] <a href=\"https:\/\/www.cmu.edu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Carnegie Mellon University<\/span><\/a><\/li>\n<li>[57:49] <a href=\"https:\/\/www.whistler.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Whistler, BC<\/span><\/a><\/li>\n<li>[58:52] Mark Boothe <a href=\"https:\/\/twitter.com\/markboothe\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a><\/li>\n<li>[59:04] Joe&#8217;s <a href=\"https:\/\/twitter.com\/joeDmarti\/status\/1043152304067624960\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">man bun and other hairstyles<\/span><\/a><\/li>\n<li>[59:55] Joe <a href=\"https:\/\/twitter.com\/joedmarti\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/joemartinmba\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a><\/li>\n<li>[60:08] Joe&#8217;s final thoughts<\/li>\n<li>[61:00] Subscribe to the Wild Business Growth podcast and leave a 5-star review on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a>\u00a0(Apple Podcasts) and <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">more<\/span><\/a>!<\/li>\n<li>[61:15] Connect with Hippo Direct at <a href=\"https:\/\/www.hippodirect.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">HippoDirect.com<\/span><\/a> and on\u00a0<a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a><\/li>\n<li>[61:30] Connect with me on <a href=\"https:\/\/www.instagram.com\/maxbranstetter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a> and <a href=\"https:\/\/twitter.com\/maxbranstetter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a> at @MaxBranstetter<\/li>\n<li>[61:40] Sign up for the <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a> for curated creative marketing content from across the internet!<\/li>\n<li>Theme Song: Freestyle Percussion Magik &#8211; Jungle Tribe &#8211; provided by Jamendo<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>BOOM! There you have it. Stay tuned for a new entertaining guest coming every single week! Let us know any guests you&#8217;d like to see on the show and follow along for your favorite marketing tips and business tips on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. Sign up for the <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a> email newsletter for your weekly recap of creative marketing. Let your business Run Wild&#8230;and <em><strong>Bring on the Bongos!!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Episode #17 of the Wild Business Growth Podcast features Joe Martin &#8211; Twitter&#8217;s Dad Joke King, Adobe Social Analytics. Hear his experience as an intrapreneur, how to get better at brainstorming, and how to improve your chances of going viral on social media. All references can be found in these show notes.<\/p>\n","protected":false},"author":5,"featured_media":8768,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,56,58,55,125,182,60],"tags":[],"class_list":["post-8765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-digital-marketing","category-entrepreneurship","category-innovation","category-positive-energy","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wild Business Growth Podcast #17: Joe Martin - Twitter&#039;s Dad Joke King, Adobe Social Analytics - Hippo Direct<\/title>\n<meta name=\"description\" content=\"Episode #17 of the Wild Business Growth Podcast features Joe Martin - Twitter&#039;s Dad Joke King, Adobe Social Analytics. Hear his experience as an intrapreneur, how to get better at brainstorming, and how to improve your chances of going viral on social media. All references can be found in these show notes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-17-joe-martin-twitters-dad-joke-king-adobe-social-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wild Business Growth Podcast #17: Joe Martin - Twitter&#039;s Dad Joke King, Adobe Social Analytics\" \/>\n<meta property=\"og:description\" content=\"Episode #17 of the Wild Business Growth Podcast features Joe Martin - Twitter&#039;s Dad Joke King, Adobe Social Analytics. Hear his experience as an intrapreneur, how to get better at brainstorming, and how to improve your chances of going viral on social media. 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