{"id":8752,"date":"2018-11-08T18:23:22","date_gmt":"2018-11-08T18:23:22","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=8752"},"modified":"2018-11-08T18:23:22","modified_gmt":"2018-11-08T18:23:22","slug":"hippo-digest-19-thatviolakid-podcast-and-creative-marketing-by-ancestry-com","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-19-thatviolakid-podcast-and-creative-marketing-by-ancestry-com\/","title":{"rendered":"Hippo Digest #19 &#8211; ThatViolaKid Podcast and Creative Marketing by Ancestry.com"},"content":{"rendered":"<h2><strong>How does Classical music translate to social media?<\/strong><\/h2>\n<p>Not too shabby &#8211; just look at this week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth<\/span><\/a> podcast guest,\u00a0ThatViolaKid! <a href=\"https:\/\/www.instagram.com\/thatviolakid\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">ThatViolaKid<\/span><\/a> is on a mission to champion Classical music in the modern era and has grown quite the following on <a href=\"https:\/\/www.instagram.com\/thatviolakid\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a> and <a href=\"https:\/\/www.youtube.com\/thatviolakid\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #3366ff; text-decoration: underline;\">YouTube<\/span><\/span><\/a> after graduating from the historic <a href=\"https:\/\/www.juilliard.edu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Juilliard School<\/span><\/a>!<\/p>\n<p>Listen to the musically sound episode to hear how ThatViolaKid transitioned from Juilliard to the social media world, how to stay creative with your content, and how he plans to become the <a href=\"http:\/\/thatviolakid.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Neil deGrasse Tyson of Music<\/span><\/a>. Hear the episode on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a> and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and <em><strong>subscribe and leave a 5-star review<\/strong><\/em> if\u00a0he changed your perception of Classical music!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-8758\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Direct-Fall-300x300.png\" alt=\"Hippo Direct Hippo Digest\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Direct-Fall-66x66.png 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Direct-Fall-150x150.png 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Direct-Fall-200x200.png 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Direct-Fall-300x300.png 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Direct-Fall-400x400.png 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Direct-Fall-600x600.png 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Direct-Fall-768x768.png 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Direct-Fall-800x800.png 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Direct-Fall-1024x1024.png 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Direct-Fall.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Ancestry.com is gearing up for Veterans Day by offering their <a href=\"https:\/\/www.mediapost.com\/publications\/article\/327507\/ancestrycom-usaa-launching-veterans-day-campaign.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">military records<\/span><\/a> to the public for free so you can discover if you have a military hero in your family history (<em>MediaPost<\/em>)<\/li>\n<li>Reese&#8217;s won Halloween with their <a href=\"https:\/\/www.adweek.com\/brand-marketing\/reeses-halloween-vending-machine-lets-you-exchange-trash-candy-for-the-good-stuff\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Candy Converter<\/span><\/a> &#8211; pure peanut butter brilliance! (<em>Adweek<\/em>)<\/li>\n<li>Ever used the <a href=\"https:\/\/www.mediapost.com\/publications\/article\/327446\/butterball-turkey-hotline-adds-amazon-alexa.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Butterball Turkey Talk-Line<\/span><\/a> during Thanksgiving? They&#8217;ve evolved with the times and can now even be found through Amazon Alexa (<em>MediaPost<\/em>)<\/li>\n<li>Marvel continues their superhero-ic run by spinning off their digital marketing arm as a <a href=\"https:\/\/www.fastcompany.com\/90257109\/at-marvel-hq-in-nyc-we-peek-behind-the-cape-at-the-brands-approach-to-digital?partner=feedburner&amp;utm_source=feedly&amp;utm_medium=feed&amp;utm_campaign=feedburner+fastcompany&amp;utm_content=feedburner\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">standalone business<\/span><\/a>, complete with podcasting, video streaming, and more (<em>Fast Company<\/em>)<\/li>\n<li>Pancakes or waffles? Birch Benders makes both, and they focused on <a href=\"https:\/\/www.entrepreneur.com\/article\/322369\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">perfecting their branding<\/span><\/a> over several years before getting picked up by Target (<em>Entrepreneur<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> That&#8217;s a lotttttt of pumpkin! Here&#8217;s the <a href=\"https:\/\/www.upi.com\/Odd_News\/2018\/11\/01\/Pumpkin-weigh-off-runner-up-becomes-world-record-jack-o-lantern\/6081541081581\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">world&#8217;s largest jack-o-lantern<\/span><\/a> (<em>United Press International<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-8586\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-300x300.jpg\" alt=\"Wild Business Growth Podcast - Presented by Hippo Direct\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-15-joe-pulizzi-the-godfather-of-content-marketing-man-in-orange\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 15<\/span><\/a> of the <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth podcast<\/span><\/a> featuring <a href=\"https:\/\/www.joepulizzi.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Joe Pulizzi<\/span><\/a> &#8211; The Godfather of Content Marketing, Man in Orange<\/li>\n<li>Get those bad eggs outta here! <a href=\"https:\/\/www.instagram.com\/p\/BpkYR-1l9fP\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #58<\/span><\/a> revealed what you can do to make social media a friendlier place<\/li>\n<li>It&#8217;s a&#8230;<a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1057748577668214784\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hipp-o-lantern<\/span><\/a>! Get it?!<\/li>\n<li>Miss last week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a>? Get up to speed on the creative marketing Panera, Perrier, TD Ameritrade, and more cooked up<\/li>\n<\/ul>\n<p>Get your drumroll ready for more super cool content coming next week! If you have any questions or comments on the Hippo Digest or the Wild Business Growth podcast, contact us on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a> and <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Harmonic Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with ThatViolaKid and creative marketing by Ancestry.com, Reese&#8217;s, Butterball, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":8757,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,182,60],"tags":[],"class_list":["post-8752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #19 - ThatViolaKid Podcast and Creative Marketing by Ancestry.com - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with ThatViolaKid and creative marketing by Ancestry.com, Reese&#039;s, Butterball, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-19-thatviolakid-podcast-and-creative-marketing-by-ancestry-com\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #19 - ThatViolaKid Podcast and Creative Marketing by Ancestry.com\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our podcast with ThatViolaKid and creative marketing by Ancestry.com, Reese&#039;s, Butterball, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-19-thatviolakid-podcast-and-creative-marketing-by-ancestry-com\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-08T18:23:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Digest-19-ThatViolaKid-Podcast-and-Creative-Marketing-by-Ancestry.com_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-19-thatviolakid-podcast-and-creative-marketing-by-ancestry-com\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-19-thatviolakid-podcast-and-creative-marketing-by-ancestry-com\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #19 &#8211; ThatViolaKid Podcast and Creative Marketing by Ancestry.com\",\"datePublished\":\"2018-11-08T18:23:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-19-thatviolakid-podcast-and-creative-marketing-by-ancestry-com\\\/\"},\"wordCount\":434,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-19-thatviolakid-podcast-and-creative-marketing-by-ancestry-com\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Hippo-Digest-19-ThatViolaKid-Podcast-and-Creative-Marketing-by-Ancestry.com_.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-19-thatviolakid-podcast-and-creative-marketing-by-ancestry-com\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-19-thatviolakid-podcast-and-creative-marketing-by-ancestry-com\\\/\",\"name\":\"Hippo Digest #19 - ThatViolaKid Podcast and Creative Marketing by Ancestry.com - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-19-thatviolakid-podcast-and-creative-marketing-by-ancestry-com\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-19-thatviolakid-podcast-and-creative-marketing-by-ancestry-com\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Hippo-Digest-19-ThatViolaKid-Podcast-and-Creative-Marketing-by-Ancestry.com_.png\",\"datePublished\":\"2018-11-08T18:23:22+00:00\",\"description\":\"This week's Hippo Digest includes our podcast with ThatViolaKid and creative marketing by Ancestry.com, Reese's, Butterball, and more! 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