{"id":8711,"date":"2018-11-01T18:03:14","date_gmt":"2018-11-01T18:03:14","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=8711"},"modified":"2018-11-01T18:03:14","modified_gmt":"2018-11-01T18:03:14","slug":"hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\/","title":{"rendered":"Hippo Digest #18 &#8211; Godfather of Content Marketing Joe Pulizzi Podcast and Creative Marketing by Panera"},"content":{"rendered":"<h2><strong>Do you think of orange when you think of Halloween?<\/strong><\/h2>\n<p>You may do the same when you think of &#8220;Content Marketing&#8221; thanks to this week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth<\/span><\/a> podcast guest, <a href=\"https:\/\/www.joepulizzi.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Joe Pulizzi<\/span><\/a>! Joe is known as &#8220;The Godfather of Content Marketing&#8221; for founding <a href=\"https:\/\/contentmarketinginstitute.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Content Marketing Institute<\/span><\/a> (CMI) and <a href=\"https:\/\/www.contentmarketingworld.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Content Marketing World<\/span><\/a>, the largest content marketing event in the world!<\/p>\n<p>Listen to the special spooky episode to hear how Joe started CMI and #CMWorld, his predictions on the future of content marketing, and how a single color (like orange!) can be a powerful branding tool. Hear the episode on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a> and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and <em><strong>subscribe and leave a 5-star review<\/strong><\/em> if you&#8217;re striving to provide more valuable content!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-8717\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Direct-Creative-Marketing-Digest-300x300.jpg\" alt=\"Hippo Direct Creative Marketing Digest\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Direct-Creative-Marketing-Digest-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Direct-Creative-Marketing-Digest-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Direct-Creative-Marketing-Digest-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Direct-Creative-Marketing-Digest-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Direct-Creative-Marketing-Digest-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Direct-Creative-Marketing-Digest-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Direct-Creative-Marketing-Digest-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Direct-Creative-Marketing-Digest-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Direct-Creative-Marketing-Digest-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Direct-Creative-Marketing-Digest-1200x1200.jpg 1200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Direct-Creative-Marketing-Digest.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Panera created a <a href=\"https:\/\/www.mediapost.com\/publications\/article\/327104\/panera-launches-video-series-adds-bread-disclosur.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook Watch show<\/span><\/a> to tout the authenticity of their ingredients (<em>MediaPost<\/em>)<\/li>\n<li>Perrier capitalized on Kanye&#8217;s internet-breaking SNL costume with a <a href=\"https:\/\/www.thedrum.com\/news\/2018\/10\/26\/perrier-immortalizes-kanye-west-s-strange-snl-costume-with-snapchat-filter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Snapchat filter<\/span><\/a> (<em>The Drum<\/em>)<\/li>\n<li>&#8220;Alexa, buy my favorite stocks.&#8221; This is <a href=\"https:\/\/digiday.com\/marketing\/td-ameritrade-voice-trading-commerce-alexa\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">now possible<\/span><\/a> thanks to TD Ameritrade (<em>Digiday<\/em>)<\/li>\n<li>Flying from Southern California to NYC? Get hyped up with <a href=\"https:\/\/www.mediapost.com\/publications\/article\/326974\/jetblue-promotes-new-route-with-new-york-ar-contes.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">jetBlue&#8217;s app contest<\/span><\/a> (<em>MediaPost<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> Do the Monster Mash! <a href=\"https:\/\/tedium.co\/2018\/10\/25\/monster-mash-history\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Here&#8217;s<\/span><\/a> how the famous song came to be (<em>Tedium<\/em>.)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-8586\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-300x300.jpg\" alt=\"Wild Business Growth Podcast - Presented by Hippo Direct\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-14-devon-cajuste-hard-knocks-breakout-star-positivity-pro\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 14<\/span><\/a> of the <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth podcast<\/span><\/a> featuring <a href=\"https:\/\/www.instagram.com\/devoncajuste86\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Devon Cajuste<\/span><\/a> &#8211; <a href=\"https:\/\/www.hbo.com\/hard-knocks\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hard Knocks<\/span><\/a> Breakout Star, Positivity Pro<\/li>\n<li>Social media can be scary. The latest edition of <a href=\"https:\/\/www.hippodirect.com\/blog\/digital-marketing-tips-from-hippo-direct-september-2018\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Digital Marketing Tips<\/span><\/a> allows you to focus your fear on Halloween!<\/li>\n<li>NEWS FLASH! Find out the most disruptive thing you can do on social media with <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1054446065414561792\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #56<\/span><\/a><\/li>\n<li>What are your favorite hobbies? They can be great for creativity, as <a href=\"https:\/\/www.instagram.com\/p\/BpXJ6YLlGIS\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #57<\/span><\/a> painted a picture of<\/li>\n<li>Miss last week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-17-hard-knocks-breakout-star-podcast-and-creative-marketing-by-sirius-xm\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a>? Catch up on the creative marketing Sirius XM, Uber, Jagermeister, and more are up to<\/li>\n<\/ul>\n<p>Get your eyes and ears ready for more terrific content coming next week! If you have any questions or comments on the Hippo Digest or the Wild Business Growth podcast, contact us on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a> and <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Historic Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with &#8220;The Godfather of Content Marketing&#8221; Joe Pulizzi and creative marketing by Panera, Perrier, TD Ameritrade, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":4,"featured_media":8716,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,182,60],"tags":[],"class_list":["post-8711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #18 - Godfather of Content Marketing Joe Pulizzi Podcast and Creative Marketing by Panera - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with &quot;The Godfather of Content Marketing&quot; Joe Pulizzi and creative marketing by Panera, Perrier, TD Ameritrade, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #18 - Godfather of Content Marketing Joe Pulizzi Podcast and Creative Marketing by Panera\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our podcast with &quot;The Godfather of Content Marketing&quot; Joe Pulizzi and creative marketing by Panera, Perrier, TD Ameritrade, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-01T18:03:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Digest-18-Godfather-of-Content-Marketing-Joe-Pulizzi-Podcast-and-Creative-Marketing-by-Panera.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Greg Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Greg Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\\\/\"},\"author\":{\"name\":\"Greg Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/6ae29fba984a9bb9cf723ba1f154d62f\"},\"headline\":\"Hippo Digest #18 &#8211; Godfather of Content Marketing Joe Pulizzi Podcast and Creative Marketing by Panera\",\"datePublished\":\"2018-11-01T18:03:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\\\/\"},\"wordCount\":405,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Hippo-Digest-18-Godfather-of-Content-Marketing-Joe-Pulizzi-Podcast-and-Creative-Marketing-by-Panera.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\\\/\",\"name\":\"Hippo Digest #18 - Godfather of Content Marketing Joe Pulizzi Podcast and Creative Marketing by Panera - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Hippo-Digest-18-Godfather-of-Content-Marketing-Joe-Pulizzi-Podcast-and-Creative-Marketing-by-Panera.png\",\"datePublished\":\"2018-11-01T18:03:14+00:00\",\"description\":\"This week's Hippo Digest includes our podcast with \\\"The Godfather of Content Marketing\\\" Joe Pulizzi and creative marketing by Panera, Perrier, TD Ameritrade, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Hippo-Digest-18-Godfather-of-Content-Marketing-Joe-Pulizzi-Podcast-and-Creative-Marketing-by-Panera.png\",\"contentUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Hippo-Digest-18-Godfather-of-Content-Marketing-Joe-Pulizzi-Podcast-and-Creative-Marketing-by-Panera.png\",\"width\":600,\"height\":600,\"caption\":\"Hippo Digest #18 - Godfather of Content Marketing Joe Pulizzi Podcast and Creative Marketing by Panera\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hippo Digest #18 &#8211; Godfather of Content Marketing Joe Pulizzi Podcast and Creative Marketing by Panera\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/\",\"name\":\"Hippo Direct\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\",\"name\":\"Hippo Direct\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Hippo-Direct-Mailing-Lists-Email-Lists.png\",\"contentUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Hippo-Direct-Mailing-Lists-Email-Lists.png\",\"width\":312,\"height\":77,\"caption\":\"Hippo Direct\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/HippoDirect\\\/\",\"https:\\\/\\\/x.com\\\/hippodirect\",\"https:\\\/\\\/www.instagram.com\\\/hippodirect\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/hippo-direct\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/HippoDirect\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/6ae29fba984a9bb9cf723ba1f154d62f\",\"name\":\"Greg Branstetter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/401120c76e4b2a23dc6d52eaa0f112f03c6d5d7488dc339330e63496139fc725?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/401120c76e4b2a23dc6d52eaa0f112f03c6d5d7488dc339330e63496139fc725?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/401120c76e4b2a23dc6d52eaa0f112f03c6d5d7488dc339330e63496139fc725?s=96&d=mm&r=g\",\"caption\":\"Greg Branstetter\"},\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/author\\\/hippydudeblog\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Hippo Digest #18 - Godfather of Content Marketing Joe Pulizzi Podcast and Creative Marketing by Panera - Hippo Direct","description":"This week's Hippo Digest includes our podcast with \"The Godfather of Content Marketing\" Joe Pulizzi and creative marketing by Panera, Perrier, TD Ameritrade, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\/","og_locale":"en_US","og_type":"article","og_title":"Hippo Digest #18 - Godfather of Content Marketing Joe Pulizzi Podcast and Creative Marketing by Panera","og_description":"This week's Hippo Digest includes our podcast with \"The Godfather of Content Marketing\" Joe Pulizzi and creative marketing by Panera, Perrier, TD Ameritrade, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.","og_url":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\/","og_site_name":"Hippo Direct","article_publisher":"https:\/\/www.facebook.com\/HippoDirect\/","article_published_time":"2018-11-01T18:03:14+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Digest-18-Godfather-of-Content-Marketing-Joe-Pulizzi-Podcast-and-Creative-Marketing-by-Panera.png","type":"image\/png"}],"author":"Greg Branstetter","twitter_card":"summary_large_image","twitter_creator":"@hippodirect","twitter_site":"@hippodirect","twitter_misc":{"Written by":"Greg Branstetter","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\/#article","isPartOf":{"@id":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\/"},"author":{"name":"Greg Branstetter","@id":"https:\/\/www.hippodirect.com\/blog\/#\/schema\/person\/6ae29fba984a9bb9cf723ba1f154d62f"},"headline":"Hippo Digest #18 &#8211; Godfather of Content Marketing Joe Pulizzi Podcast and Creative Marketing by Panera","datePublished":"2018-11-01T18:03:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\/"},"wordCount":405,"publisher":{"@id":"https:\/\/www.hippodirect.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Digest-18-Godfather-of-Content-Marketing-Joe-Pulizzi-Podcast-and-Creative-Marketing-by-Panera.png","articleSection":["Content Marketing","Digital Marketing","Hippo Digest - Creative Marketing","Technology Tools","Wild Business Growth Podcast"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\/","url":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\/","name":"Hippo Digest #18 - Godfather of Content Marketing Joe Pulizzi Podcast and Creative Marketing by Panera - Hippo Direct","isPartOf":{"@id":"https:\/\/www.hippodirect.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\/#primaryimage"},"image":{"@id":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Digest-18-Godfather-of-Content-Marketing-Joe-Pulizzi-Podcast-and-Creative-Marketing-by-Panera.png","datePublished":"2018-11-01T18:03:14+00:00","description":"This week's Hippo Digest includes our podcast with \"The Godfather of Content Marketing\" Joe Pulizzi and creative marketing by Panera, Perrier, TD Ameritrade, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.","breadcrumb":{"@id":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hippodirect.com\/blog\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\/#primaryimage","url":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Digest-18-Godfather-of-Content-Marketing-Joe-Pulizzi-Podcast-and-Creative-Marketing-by-Panera.png","contentUrl":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Digest-18-Godfather-of-Content-Marketing-Joe-Pulizzi-Podcast-and-Creative-Marketing-by-Panera.png","width":600,"height":600,"caption":"Hippo Digest #18 - Godfather of Content Marketing Joe Pulizzi Podcast and Creative Marketing by Panera"},{"@type":"BreadcrumbList","@id":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-18-godfather-of-content-marketing-joe-pulizzi-podcast-and-creative-marketing-by-panera\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hippodirect.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Hippo Digest #18 &#8211; Godfather of Content Marketing Joe Pulizzi Podcast and Creative Marketing by Panera"}]},{"@type":"WebSite","@id":"https:\/\/www.hippodirect.com\/blog\/#website","url":"https:\/\/www.hippodirect.com\/blog\/","name":"Hippo Direct","description":"","publisher":{"@id":"https:\/\/www.hippodirect.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hippodirect.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hippodirect.com\/blog\/#organization","name":"Hippo Direct","url":"https:\/\/www.hippodirect.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hippodirect.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2017\/11\/Hippo-Direct-Mailing-Lists-Email-Lists.png","contentUrl":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2017\/11\/Hippo-Direct-Mailing-Lists-Email-Lists.png","width":312,"height":77,"caption":"Hippo Direct"},"image":{"@id":"https:\/\/www.hippodirect.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HippoDirect\/","https:\/\/x.com\/hippodirect","https:\/\/www.instagram.com\/hippodirect\/","https:\/\/www.linkedin.com\/company\/hippo-direct\/","https:\/\/www.youtube.com\/user\/HippoDirect"]},{"@type":"Person","@id":"https:\/\/www.hippodirect.com\/blog\/#\/schema\/person\/6ae29fba984a9bb9cf723ba1f154d62f","name":"Greg Branstetter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/401120c76e4b2a23dc6d52eaa0f112f03c6d5d7488dc339330e63496139fc725?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/401120c76e4b2a23dc6d52eaa0f112f03c6d5d7488dc339330e63496139fc725?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/401120c76e4b2a23dc6d52eaa0f112f03c6d5d7488dc339330e63496139fc725?s=96&d=mm&r=g","caption":"Greg Branstetter"},"url":"https:\/\/www.hippodirect.com\/blog\/author\/hippydudeblog\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/posts\/8711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/comments?post=8711"}],"version-history":[{"count":6,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/posts\/8711\/revisions"}],"predecessor-version":[{"id":8713,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/posts\/8711\/revisions\/8713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/media\/8716"}],"wp:attachment":[{"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/media?parent=8711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/categories?post=8711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/tags?post=8711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}