{"id":8665,"date":"2018-10-25T17:17:07","date_gmt":"2018-10-25T17:17:07","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=8665"},"modified":"2019-04-30T18:04:59","modified_gmt":"2019-04-30T18:04:59","slug":"hippo-digest-17-hard-knocks-breakout-star-podcast-and-creative-marketing-by-sirius-xm","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-17-hard-knocks-breakout-star-podcast-and-creative-marketing-by-sirius-xm\/","title":{"rendered":"Hippo Digest #17 &#8211; &#8220;Hard Knocks&#8221; Breakout Star Devon Cajuste Podcast and Creative Marketing by Sirius XM"},"content":{"rendered":"<h2><strong>Watch HBO&#8217;s <\/strong><em><strong>Hard Knocks<\/strong><\/em><strong> this year?<\/strong><\/h2>\n<p>Then you&#8217;re more than familiar with this week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth<\/span><\/a> podcast guest, <a href=\"https:\/\/www.instagram.com\/devoncajuste86\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Devon Cajuste<\/span><\/a>! Cajuste was a breakout star on the show while they featured his training camp journey with the Cleveland Browns.<\/p>\n<p>Listen to the <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-14-devon-cajuste-hard-knocks-breakout-star-positivity-pro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">breakthrough episode<\/span><\/a> to hear behind-the-scenes stories of the NFL and <a href=\"https:\/\/www.hbo.com\/hard-knocks\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Hard Knocks<\/em><\/span><\/a>, how fame and social media have changed his life, and how to keep positivity and creativity to the max. Hear the episode on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/14-devon-cajuste-hard-knocks-breakout-star-positivity-pro\/id1422144338?i=1000422477933&amp;mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a> and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and <em><strong>subscribe and leave a 5-star review<\/strong><\/em> if you&#8217;re pulling for Cajuste to make your favorite team&#8217;s roster!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-8669\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Hippo-Digest-17-Hard-Knocks-Breakout-Star-Podcast-Creative-Marketing-by-Sirius-XM-300x300.png\" alt=\"Hippo Digest #17 - Hard Knocks Breakout Star Podcast Creative Marketing by Sirius XM\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Hippo-Digest-17-Hard-Knocks-Breakout-Star-Podcast-Creative-Marketing-by-Sirius-XM-66x66.png 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Hippo-Digest-17-Hard-Knocks-Breakout-Star-Podcast-Creative-Marketing-by-Sirius-XM-150x150.png 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Hippo-Digest-17-Hard-Knocks-Breakout-Star-Podcast-Creative-Marketing-by-Sirius-XM-200x200.png 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Hippo-Digest-17-Hard-Knocks-Breakout-Star-Podcast-Creative-Marketing-by-Sirius-XM-300x300.png 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Hippo-Digest-17-Hard-Knocks-Breakout-Star-Podcast-Creative-Marketing-by-Sirius-XM-400x400.png 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Hippo-Digest-17-Hard-Knocks-Breakout-Star-Podcast-Creative-Marketing-by-Sirius-XM-600x600.png 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Hippo-Digest-17-Hard-Knocks-Breakout-Star-Podcast-Creative-Marketing-by-Sirius-XM-768x768.png 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Hippo-Digest-17-Hard-Knocks-Breakout-Star-Podcast-Creative-Marketing-by-Sirius-XM-800x800.png 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Hippo-Digest-17-Hard-Knocks-Breakout-Star-Podcast-Creative-Marketing-by-Sirius-XM-1024x1024.png 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Hippo-Digest-17-Hard-Knocks-Breakout-Star-Podcast-Creative-Marketing-by-Sirius-XM.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>How do you embrace the smart speaker wave? Partnering with Amazon on a <a href=\"https:\/\/www.reuters.com\/article\/us-sirius-xm-holdgs-amazon\/sirius-xm-amazon-join-forces-in-push-linked-to-echo-devices-idUSKCN1MS1MK\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">major promotion<\/span><\/a> is a heck of a start, as Sirius XM is doing (<em>Reuters<\/em>)<\/li>\n<li>Imagine delivery pizza flying through the air into your home. We may only be a few years away from this, <a href=\"https:\/\/finance.yahoo.com\/video\/uber-reportedly-looks-launch-food-151151024.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">thanks to Uber<\/span><\/a> (<em>Yahoo! Finance<\/em>)<\/li>\n<li>Start spending time on Snapchat and you may just come across these <a href=\"https:\/\/digiday.com\/marketing\/jagermeister-turns-snapchat-halloween-push\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Jagermeister tarot cards<\/span><\/a> (<em>Digiday<\/em>)<\/li>\n<li>Chubbies, known for their short shorts, has <a href=\"https:\/\/digiday.com\/retail\/holidays-retailers-strive-convert-smartphone-clicks-store-trips\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">no shortage<\/span><\/a> of social media and mobile ad spending in the works for the upcoming holidays (<em>Digiday<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> It&#8217;s &#8220;Bohemian Rhapsody&#8221; &#8211; in <a href=\"http:\/\/time.com\/5426146\/ihop-syrup-singing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">IHOP syrup bottle<\/span><\/a> form! Pretty sweet (<em>Time<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-8586\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-300x300.jpg\" alt=\"Wild Business Growth Podcast - Presented by Hippo Direct\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-13-dr-chithra-durgam-worlds-coolest-dentist-featured-in-garyvees-crushing-it\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 13<\/span><\/a> of the <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth podcast<\/span><\/a> featuring <a href=\"https:\/\/www.instagram.com\/drdurgam\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Dr. Chithra Durgam<\/span><\/a> &#8211; World&#8217;s Coolest Dentist, Featured in <a href=\"https:\/\/www.instagram.com\/garyvee\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">GaryVee<\/span><\/a>&#8216;s #1 New York Times Bestseller <a href=\"https:\/\/www.amazon.com\/Crushing-Great-Entrepreneurs-Business-Influence\/dp\/0062674676\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Crushing It!<\/em><\/span><\/a><\/li>\n<li>The Hippo Digest is now in blog form! We&#8217;ll be posting each edition on our blog in addition to the weekly emails. <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-16-dr-chithra-durgam-podcast-and-creative-marketing-by-reeses\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Here&#8217;s<\/span><\/a> last week&#8217;s issue<\/li>\n<li>Do the splits &#8211; on Facebook! We couldn&#8217;t resist paying homage to Jean-Claude Van Damme with <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1052301808964644865\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #54<\/span><\/a><\/li>\n<li>Ever miss an email because it was in that certain folder you tend to ignore? <a href=\"https:\/\/www.facebook.com\/HippoDirect\/videos\/999854173532108\/?__tn__=-R\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #55<\/span><\/a> cleared that up<\/li>\n<li><a href=\"https:\/\/www.instagram.com\/p\/BpHlBBbFUzG\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hang<\/span><\/a> too long in the same space and you&#8217;re sure to fall<\/li>\n<\/ul>\n<p>Get your game face on for more superstar content coming next week! If you have any questions or comments on the Hippo Digest or the Wild Business Growth podcast, contact us on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a> and <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Hurdling Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with &#8220;Hard Knocks&#8221; Breakout Star Devon Cajuste and creative marketing by Sirius XM, Uber, Jagermeister, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":8667,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,59,56,635,55,53,51,182,60],"tags":[],"class_list":["post-8665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-innovation","category-productivity","category-small-business","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #17 - &quot;Hard Knocks&quot; Breakout Star Devon Cajuste Podcast and Creative Marketing by Sirius XM - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with &quot;Hard Knocks&quot; Breakout Star Devon Cajuste and creative marketing by Sirius XM, Uber, Jagermeister, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-17-hard-knocks-breakout-star-podcast-and-creative-marketing-by-sirius-xm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #17 - &quot;Hard Knocks&quot; Breakout Star Devon Cajuste Podcast and Creative Marketing by Sirius XM\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our podcast with &quot;Hard Knocks&quot; Breakout Star Devon Cajuste and creative marketing by Sirius XM, Uber, Jagermeister, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. 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