{"id":8578,"date":"2018-10-19T20:05:22","date_gmt":"2018-10-19T20:05:22","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=8578"},"modified":"2018-10-25T17:10:01","modified_gmt":"2018-10-25T17:10:01","slug":"hippo-digest-16-dr-chithra-durgam-podcast-and-creative-marketing-by-reeses","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-16-dr-chithra-durgam-podcast-and-creative-marketing-by-reeses\/","title":{"rendered":"Hippo Digest #16 &#8211; Dr. Chithra Durgam Podcast and Creative Marketing by Reese&#8217;s"},"content":{"rendered":"<p>We&#8217;re incredibly excited to bring the Hippo Digest to blog form! The Hippo Digest is your Weekly Recap of Creative Marketing. You can <strong>sign up <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a>\u00a0<\/strong>to get the Hippo Digest straight to your inbox as an email newsletter, every Wednesday morning! Catch up on previous editions of the Hippo Digest\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><strong>here<\/strong><\/span><\/a>. Read on below for Hippo Digest #16!<\/p>\n<h2><strong>Imagine marketing your dental practice <em>so <\/em><\/strong><em><strong>well<\/strong><\/em><strong>, you get featured in a #1 New York Times Bestseller!<\/strong><\/h2>\n<p>That&#8217;s exactly what happened with this week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth<\/span><\/a> podcast guest, <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-13-dr-chithra-durgam-worlds-coolest-dentist-featured-in-garyvees-crushing-it\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Dr. Chithra Durgam<\/span><\/a>! Dr. Durgam made &#8220;going to the dentist&#8221; FUN by creating buzz with funny and entertaining videos on Musical.ly and Instagram. She caught the attention of mega digital entrepreneur <a href=\"https:\/\/en.wikipedia.org\/wiki\/Gary_Vaynerchuk\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Gary Vaynerchuk<\/span><\/a> (aka <a href=\"https:\/\/www.instagram.com\/garyvee\/?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">GaryVee<\/span><\/a>), who included her story in his #1 New York Times Bestseller <a href=\"https:\/\/www.amazon.com\/Crushing-Great-Entrepreneurs-Business-Influence\/dp\/0062674676\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Crushing It<\/em><\/span><\/a>!<\/p>\n<p>Listen to the <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-13-dr-chithra-durgam-worlds-coolest-dentist-featured-in-garyvees-crushing-it\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">awesome episode<\/span><\/a> to hear how Dr. Durgam found her inspiration for social media, how her business success led to partnerships with GaryVee and Snoop Dogg, and her advice for any dentist or marketer in today&#8217;s world. Hear the episode on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a> and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and <em><strong>subscribe and leave a 5-star review<\/strong><\/em> if you enjoyed Dr. Durgam&#8217;s story!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-8586\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-300x300.jpg\" alt=\"Wild Business Growth Podcast - Presented by Hippo Direct\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Talk about a campaign that sticks! Reese&#8217;s is gaining traction with their tasty <a href=\"https:\/\/www.mediapost.com\/publications\/article\/326501\/notsorry-campaign-paying-off-for-reeses.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">#NotSorry campaign<\/span><\/a> (<em>MediaPost<\/em>)<\/li>\n<li>Chipotle turned the online to the mouth-watering offline by creating <a href=\"https:\/\/www.mediapost.com\/publications\/article\/326415\/chipotle-sells-out-of-scratch-and-sniff-versions-o.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">real-life stickers<\/span><\/a> from their popular Giphy stickers (<em>MediaPost<\/em>)<\/li>\n<li>What&#8217;s your favorite holiday movie? You may be able to watch it in the skies if you vote in <a href=\"https:\/\/www.cnet.com\/news\/die-hard-or-elf-delta-lets-passengers-twitter-vote-for-movies\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Delta&#8217;s Twitter poll<\/span><\/a> (<em>CNET<\/em>)<\/li>\n<li>Give them a hand! Walmart is developing <a href=\"https:\/\/www.mediapost.com\/publications\/article\/326427\/in-tech-push-walmart-partners-with-eko-and-paypal.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">biometric shopping cart handles<\/span><\/a> that can detect your stress level while shopping (<em>MediaPost<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> Whether you believe Bigfoot is real or fake, we believe you&#8217;ll enjoy reading about the <a href=\"https:\/\/www.popularmechanics.com\/adventure\/outdoors\/a23622082\/bigfoot-history\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">creature&#8217;s history<\/span><\/a> (<em>Popular Mechanics<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-8588\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Ultimate-Dental-Sticker-300x300.jpg\" alt=\"Ultimate Dental Sticker\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Ultimate-Dental-Sticker-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Ultimate-Dental-Sticker-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Ultimate-Dental-Sticker-200x201.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Ultimate-Dental-Sticker-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Ultimate-Dental-Sticker.jpg 438w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-12-ann-bastianelli-legendary-marketing-professor-at-the-kelley-school-of-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 12<\/span><\/a> of the <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth podcast<\/span><\/a> featuring <a href=\"https:\/\/kelley.iu.edu\/faculty-research\/faculty-directory\/profile.cshtml?id=ABASTIAN\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Ann Bastianelli<\/span><\/a> &#8211; Legendary Marketing Professor at the <a href=\"https:\/\/kelley.iu.edu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Kelley School of Business<\/span><\/a><\/li>\n<li>Introducing the <a href=\"https:\/\/www.hippodirect.com\/blog\/meet-the-artisans-who-modernized-direct-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Direct Marketing Classics Library<\/span><\/a>! Each month, our Founder &amp; CEO will summarize the key takeaways from a different classic direct marketing book. He&#8217;ll also make parallels to campaigns we see today, including this attention-grabbing not-so-real sticker (see image above) recently featured in a direct mail campaign by our client <a href=\"https:\/\/www.ultimatedental.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Ultimate Dental<\/span><\/a><\/li>\n<li>The best way to network on social media these days? DMs! Listen to <a href=\"https:\/\/www.instagram.com\/p\/BorvgGjlr1w\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #52<\/span><\/a> and deliver yours<\/li>\n<li>BEEP BEEP! Back up your content with data, as <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1050794555061297152\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #53<\/span><\/a> put into action<\/li>\n<li>MLB Playoffs have you craving the big moment? Step up to the plate with us &#8211; <a href=\"https:\/\/www.facebook.com\/HippoDirect\/videos\/2081677968810161\/?__tn__=-R\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">bases are loaded<\/span><\/a><\/li>\n<\/ul>\n<p>Keep your smile shining and your ears ready for more rockstar content coming next week! If you have any questions or comments on the Hippo Digest or the Wild Business Growth podcast, contact us on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a> and <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Healthy Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with Dr. Durgam and creative marketing by Reese&#8217;s, Chipotle, Delta, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":8585,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,59,56,47,58,635,182,60],"tags":[],"class_list":["post-8578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-content-marketing","category-digital-marketing","category-email-mailing-lists","category-entrepreneurship","category-hippo-digest-creative-marketing","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #16 - Dr. Chithra Durgam Podcast and Creative Marketing by Reese&#039;s - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with Dr. Durgam and creative marketing by Reese&#039;s, Chipotle, Delta, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-16-dr-chithra-durgam-podcast-and-creative-marketing-by-reeses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #16 - Dr. Chithra Durgam Podcast and Creative Marketing by Reese&#039;s\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our podcast with Dr. Durgam and creative marketing by Reese&#039;s, Chipotle, Delta, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. 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