{"id":8505,"date":"2018-10-11T22:01:59","date_gmt":"2018-10-11T22:01:59","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=8505"},"modified":"2018-10-11T22:01:59","modified_gmt":"2018-10-11T22:01:59","slug":"wild-business-growth-podcast-12-ann-bastianelli-legendary-marketing-professor-at-the-kelley-school-of-business","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-12-ann-bastianelli-legendary-marketing-professor-at-the-kelley-school-of-business\/","title":{"rendered":"Wild Business Growth Podcast #12: Ann Bastianelli – Legendary Marketing Professor at the Kelley School of Business"},"content":{"rendered":"

What do you get when you combine Bob Knight<\/span><\/a>, Leo Burnett<\/span><\/a>, and the Kelley School of Business<\/span><\/a>? This week’s podcast guest, Ann Bastianelli<\/span><\/a>! Episode #12 of the Wild Business Growth<\/span><\/a> podcast has DROPPED and features the legendary Marketing Professor from Indiana University<\/span><\/a> whose famed advertising career spans over 30 years. Presented by Hippo Direct. Listen on\u00a0iTunes<\/span><\/a>, Spotify<\/span><\/a>, Stitcher<\/span><\/a>, and your other favorite audio platforms<\/span><\/a> – subscribe and leave a 5-star review<\/span><\/a> if you’ve come across any of the campaigns Ann has touched!<\/p>\n

What is the Wild Business Growth Podcast?<\/strong><\/h2>\n

Hear how entrepreneurs & innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single week who’s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude Max Branstetter<\/span><\/a>\u00a0– that’s me!<\/p>\n

Episode #12: Ann Bastianelli – Legendary Marketing Professor at the Kelley School of Business<\/strong><\/h2>\n

Ann Bastianelli, the award-winning Kelley Professor, Advertising Executive, Speaker, and Entrepreneur joins the show to share her unprecedented journey from advising Coach Bob Knight<\/span><\/a> to her career at Leo Burnett<\/span><\/a>, Anthology Consulting<\/span><\/a>, and Indiana University<\/span><\/a>‘s Kelley School of Business<\/span><\/a>. Ann is my favorite college professor as I was fortunate to take her Advertising & Promotions class at Kelley during my senior year. She is an absolute legend in the marketing and advertising space and is one of the most inspiring and motivating people you will ever meet. As you can imagine, she happens to have some incredibly fascinating stories from her career. This episode covers everything from\u00a0her famous marketing campaign work, including McDonald’s<\/span><\/a> Happy Meals<\/span><\/a> and 2 Scoops of Raisin Bran<\/span><\/a>, to what she learned from Bob Knight.\u00a0Here’s a small sample of what you will hear in this episode:<\/p>\n

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  • What it was like being one of only two women working in Division 1 Men’s Athletics<\/li>\n
  • How to master a new job you have no previous experience doing<\/li>\n
  • How an interest in art can fuel success in the business world<\/li>\n
  • The power of solving other people’s problems<\/li>\n
  • How hobbies can quiet your mind and increase your creativity<\/li>\n
  • Why you should focus on being really good at one thing<\/li>\n
  • The rewarding aspects of teaching at a top business school<\/li>\n
  • Why Dunkin’<\/span><\/a> dropped the “Donuts” from their name<\/li>\n<\/ul>\n

    Connect with Ann on LinkedIn<\/span><\/a>, at Ann@anthologyconsulting.com<\/span><\/a>, or at abastian@indiana.edu<\/span><\/a>.<\/p>\n

    Enjoy the show and GO HOOSIERS! Check out the show notes below for much more detail.<\/p>\n