{"id":8476,"date":"2018-10-08T21:43:26","date_gmt":"2018-10-08T21:43:26","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=8476"},"modified":"2018-10-08T21:46:15","modified_gmt":"2018-10-08T21:46:15","slug":"meet-the-artisans-who-modernized-direct-marketing","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/meet-the-artisans-who-modernized-direct-marketing\/","title":{"rendered":"Meet the Artisans Who Modernized Direct Marketing"},"content":{"rendered":"

Long ago, before the internet and cell phones existed, the direct marketing big bang happened. A group of vagabonds from the advertising and journalism worlds used clever words and tactics to fuel hypergrowth that resulted in the trillion dollar industry which we now call Direct Marketing.<\/p>\n

As this very profitable industry evolved, it\u2019s been called several different names: Mail Order Advertising, Advertising Mail, Direct Mail Marketing, Direct Response Marketing, Direct Marketing. And, as evidence of the next step, the leading trade association is now called the\u00a0Data & Marketing Association<\/span><\/a>.<\/p>\n

Fast forward through decades of advancing technology, and the essential challenges remain the same to the marketer:<\/p>\n

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  1. How to identify the best prospects to buy your product or service<\/li>\n
  2. How to capture your prospect\u2019s attention with a relevant marketing message<\/li>\n
  3. Which words will compel your prospect to buy, or request more information<\/li>\n<\/ol>\n

    How did these direct marketing pioneers do it?<\/strong><\/h2>\n

    Fortunately, they loved to write, and to share detailed descriptions of the marketing strategies which worked best for them.<\/p>\n

    These strategies work as well today as they did when written. Plus, the modern digital marketer can use the proven methods from these marketing mavens to improve results for:<\/p>\n