{"id":8348,"date":"2018-09-20T00:51:35","date_gmt":"2018-09-20T00:51:35","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=8348"},"modified":"2019-01-11T18:53:58","modified_gmt":"2019-01-11T18:53:58","slug":"wild-business-growth-podcast-9-tom-casano-worlds-best-seo-expert-founder-of-sure-oak","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-9-tom-casano-worlds-best-seo-expert-founder-of-sure-oak\/","title":{"rendered":"Wild Business Growth Podcast #9: Tom Casano &#8211; World&#8217;s Best SEO Expert, Founder of Sure Oak"},"content":{"rendered":"<p>Curious how to skyrocket your website traffic without spending money on advertising? This week&#8217;s podcast guest can help you defy the odds! Episode #9 of the Wild Business Growth podcast is HERE and features superstar SEO Expert and <a href=\"https:\/\/www.sureoak.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Sure Oak<\/span><\/a> Founder <a href=\"http:\/\/www.tomcasano.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Tom Casano<\/span><\/a>! Presented by Hippo Direct. Listen today on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a>, <a href=\"https:\/\/open.spotify.com\/show\/6mSUsqYobBljhKIuK9sKJV\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Spotify<\/span><\/a>, <a href=\"http:\/\/www.stitcher.com\/s?eid=56218867\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Stitcher<\/span><\/a>, and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; subscribe and leave a <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">5-star review<\/span><\/a> if you&#8217;re hungry for more business growth!<\/p>\n<h2><strong>What is the Wild Business Growth Podcast?<\/strong><\/h2>\n<p>Hear how entrepreneurs &amp; innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single week who&#8217;s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude <a href=\"https:\/\/twitter.com\/maxbranstetter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Max Branstetter<\/span><\/a>.<\/p>\n<h2><strong>Episode #9: Tom Casano &#8211; World&#8217;s Best SEO Expert, Founder of Sure Oak<\/strong><\/h2>\n<p>Tom Casano, the super stellar SEO Expert, Founder of <a href=\"https:\/\/www.sureoak.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Sure Oak<\/span><\/a>, and Host of the <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/sure-oak-digital-marketing-seo-online-business-strategy\/id1315042673?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Sure Oak Podcast<\/span><\/a> joins the show to reveal how to organically boost your website traffic and what movie still makes him cry every time. I was introduced to Tom through the always amazing <a href=\"https:\/\/mikekawula.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Mike Kawula<\/span><\/a>, who promptly recommended Tom after we recorded <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-6-mike-kawula-serial-entrepreneur-and-daily-podcaster\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode #6<\/span><\/a>. Tom and I realized very quickly we have the same sense of humor and same appreciation for creative marketing campaigns and game-changing entrepreneurs, which made for a SUPER fun and insightful recording session. Tom is a true expert in the SEO and Entrepreneurship spaces, a fantastic leader, and an all-around hilarious and awesome guy! This episode covers everything from how to drive more revenue through SEO to how to come up with ideas in the dark. Here&#8217;s a small sample of what you will hear in this episode:<\/p>\n<ul>\n<li>Tom&#8217;s evolution from Musician to Day Trader to Entrepreneur<\/li>\n<li>The Top 3 things to focus on for SEO<\/li>\n<li>How to constantly learn while effectively managing time<\/li>\n<li>What you can learn from billionaires<\/li>\n<li>How to cut out distractions and focus on what&#8217;s important<\/li>\n<li>What advertising campaign is effectively dominating NYC<\/li>\n<li>How to keep your mind fresh with different hobbies<\/li>\n<li>The benefits of being kind to others<\/li>\n<\/ul>\n<p>Connect with Tom on Twitter at <a href=\"https:\/\/twitter.com\/tomcasano\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">@TomCasano<\/span><\/a>, on <a href=\"https:\/\/www.linkedin.com\/in\/tomcasano\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or at <a href=\"http:\/\/www.tomcasano.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">TomCasano.com<\/span><\/a> and his business at <a href=\"https:\/\/www.sureoak.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">SureOak.com<\/span><\/a> and the <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/sure-oak-digital-marketing-seo-online-business-strategy\/id1315042673?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Sure Oak Podcast<\/span><\/a>.<\/p>\n<p>Enjoy the show and don&#8217;t SWEAT the small stuff! Check out the show notes below for much more detail.<\/p>\n<p><iframe style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/7063777\/height\/90\/theme\/custom\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/b40000\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>Show Notes<\/strong><\/h2>\n<ul>\n<li><strong>Intro<\/strong>\n<ul>\n<li>[0:42] <a href=\"http:\/\/www.tomcasano.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Tom Casano<\/span><\/a>, <a href=\"https:\/\/www.sureoak.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Sure Oak<\/span><\/a><\/li>\n<li>[0:45] SEO = <a href=\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Search Engine Optimization<\/span><\/a><\/li>\n<li>[0:55] <a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Google<\/span><\/a>, <a href=\"https:\/\/www.yahoo.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Yahoo!<\/span><\/a><\/li>\n<li>[1:25] <a href=\"https:\/\/nypost.com\/2018\/08\/28\/get-ready-for-another-scorcher-in-the-city\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">NYC heat wave<\/span><\/a><\/li>\n<li>[1:49] <a href=\"https:\/\/mikekawula.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Mike Kawula<\/span><\/a><\/li>\n<li>[2:27] <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/sure-oak-digital-marketing-seo-online-business-strategy\/id1315042673?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Sure Oak Podcast<\/span><\/a><\/li>\n<li>[2:35] Wild Business Growth Podcast <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-6-mike-kawula-serial-entrepreneur-and-daily-podcaster\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode #6<\/span><\/a>: Mike Kawula &#8211; Serial Entrepreneur and Daily Podcaster<\/li>\n<li>[3:10] Tom&#8217;s background<\/li>\n<li>[3:32] Pat Flynn&#8217;s <a href=\"https:\/\/courses.smartpassiveincome.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Smart Passive Income<\/span><\/a> Course<\/li>\n<li>[3:34] <a href=\"https:\/\/www.linkedin.com\/in\/dane-maxwell-b7105b5b\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Dane Maxwell<\/span><\/a><\/li>\n<li>[3:36] <a href=\"https:\/\/thefoundation.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">The Foundation<\/span><\/a><\/li>\n<li>[3:39] SaaS = <a href=\"https:\/\/en.wikipedia.org\/wiki\/Software_as_a_service\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Software as a Service<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong>SEO<\/strong>\n<ul>\n<li>[4:40] How Tom got into SEO<\/li>\n<li>[5:20] What he did to boost website traffic 500% in 2 months (!!)<\/li>\n<li>[6:20] If he ever gets sick of SEO<\/li>\n<li>[7:01] Shiny Object Syndrome &#8211; Introduced by <a href=\"https:\/\/twitter.com\/Ginaschreck?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Gina Schreck<\/span><\/a> in <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-5-gina-schreck-ceo-of-socialknx-bucket-list-champion\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode #5<\/span><\/a><\/li>\n<li>[7:11] What has changed in SEO over the past several years<\/li>\n<li>[7:30] Stats on the future usage of <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/04\/10\/voice-search-statistics-2018\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Voice Search<\/span><\/a><\/li>\n<li>[7:45] The value of 100K organic site visitors per month<\/li>\n<li>[7:53] <a href=\"https:\/\/www.facebook.com\/business\/products\/ads\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook Ads<\/span><\/a><\/li>\n<li>[8:50] Most important keys to get started with SEO<\/li>\n<li>[9:25] 1. Keyword research &amp; optimization<\/li>\n<li>[10:31] 2. Authoritative &amp; Longform Content<\/li>\n<li>[10:45] <a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">WordPress<\/span><\/a><\/li>\n<li>[11:40] 3. <a href=\"https:\/\/moz.com\/beginners-guide-to-link-building\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Link Building<\/span><\/a> (most important thing to focus on with SEO)<\/li>\n<li>[11:55] <a href=\"https:\/\/www.wsj.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">The Wall Street Journal<\/span><\/a><\/li>\n<li>[12:00] What&#8217;s Google&#8217;s most heavily weighted ranking factor<\/li>\n<li>[12:31] <a href=\"https:\/\/www.forbes.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Forbes<\/span><\/a>, <a href=\"https:\/\/www.entrepreneur.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Entrepreneur<\/span><\/a><\/li>\n<li>[12:55] Tips for Link building<\/li>\n<li>[13:15] Directories (i.e. car sites)<\/li>\n<li>[13:23] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Infographic\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Infographic<\/span><\/a><\/li>\n<li>[14:30] How much Tom optimizes for <a href=\"https:\/\/www.bing.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Bing<\/span><\/a>, <a href=\"https:\/\/www.yahoo.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Yahoo!<\/span><\/a>, <a href=\"https:\/\/www.ask.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Ask Jeeves<\/span><\/a><\/li>\n<li>[14:52] <a href=\"https:\/\/www.aborg.com\/2014\/08\/google-vs-bing-which-one-are-your-customers-using\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Google vs. Bing<\/span><\/a> stats<\/li>\n<\/ul>\n<\/li>\n<li><strong>Unleashing Creativity<\/strong>\n<ul>\n<li>[15:17] How much creativity plays into even SEO<\/li>\n<li>[16:18] What Tom does to stay creative<\/li>\n<li>[16:39] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Isolation_tank\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Sensory Deprivation Chamber<\/span><\/a><\/li>\n<li>[16:53] Why Tom takes showers in the dark<\/li>\n<li>[16:59] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Elon_Musk\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Elon Musk<\/span><\/a><\/li>\n<li>[17:37] Shower Thoughts <a href=\"https:\/\/twitter.com\/TheWeirdWorld?lang=en\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, Shower Thoughts\u00a0<a href=\"https:\/\/www.reddit.com\/r\/Showerthoughts\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Reddit<\/span><\/a><\/li>\n<li>[18:12] How often Tom meditates<\/li>\n<li>[18:39] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Steve_Jobs\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Steve Jobs<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Marc_Benioff\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Marc Benioff<\/span><\/a>, <a href=\"https:\/\/www.salesforce.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Salesforce<\/span><\/a><\/li>\n<li>[18:49] <a href=\"https:\/\/tim.blog\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Tim Ferriss<\/span><\/a>, <a href=\"https:\/\/www.amazon.com\/Tribe-Mentors-Short-Advice-World\/dp\/1328994961\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Tribe of Mentors<\/span><\/a>, <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/the-tim-ferriss-show\/id863897795?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">The Tim Ferriss Show<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong>Inspiration: People, Hobbies, and Resources<\/strong>\n<ul>\n<li>[20:13] Tom&#8217;s biggest influences<\/li>\n<li>[20:33] Why he looks at billionaires<\/li>\n<li>[20:44]<a href=\"https:\/\/en.wikipedia.org\/wiki\/Steve_Jobs\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"> Steve Jobs<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Elon_Musk\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Elon Musk<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Jeff_Bezos\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Jeff Bezos<\/span><\/a><\/li>\n<li>[20:50] <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a><\/li>\n<li>[21:02] <a href=\"https:\/\/www.amazon.com\/How-Billionaire-Proven-Strategies-Titans-ebook\/dp\/B000UD4XVO\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">How to be a Billionaire<\/span><\/a><\/li>\n<li>[21:19] Hobbies<\/li>\n<li>[21:58] Tom&#8217;s years as a musician<\/li>\n<li>[22:03] <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/from-musician-to-day-trader-with-tom-casano\/id717653288?i=1000359551586&amp;mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Podcast Episode<\/span><\/a>: From Musician to Day Trader<\/li>\n<li>[22:26] What Tom studied what in college<\/li>\n<li>[22:28] What he wanted to be when he grew up<\/li>\n<li>[22:47] Why he stopped playing music<\/li>\n<li>[23:06] Spectrum of passion vs. money<\/li>\n<li>[23:55] <a href=\"https:\/\/www.investopedia.com\/terms\/h\/hedge-fund-manager.asp\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hedge Fund Manager<\/span><\/a><\/li>\n<li>[24:10] Biggest difference between day trading and being an entrepreneur<\/li>\n<li>[24:20] Why you can be more creative with your own business<\/li>\n<li>[24:57] Tom&#8217;s favorite books<\/li>\n<li>[25:01] <a href=\"https:\/\/www.amazon.com\/Myth-Revisited-Small-Businesses-About\/dp\/0887307280\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">The E-Myth Revisited<\/span><\/a><\/li>\n<li>[25:10] Our President and Founder of Hippo Direct, <a href=\"https:\/\/www.linkedin.com\/in\/gregbranstetter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Greg Branstetter<\/span><\/a> (he&#8217;s also my dad)<\/li>\n<li>[25:25] <a href=\"https:\/\/www.amazon.com\/Traction-Get-Grip-Your-Business\/dp\/1936661837\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Traction<\/span><\/a> by Gino Wickman<\/li>\n<li>[25:55] Why you can get any information you want on demand<\/li>\n<li>[26:08] My favorite &#8220;How to start a podcast&#8221; resources: <a href=\"https:\/\/www.garyvaynerchuk.com\/how-to-start-a-podcast\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">GaryVee<\/span><\/a>, <a href=\"https:\/\/www.shopify.com\/blog\/34911301-how-to-start-a-podcast-the-ultimate-step-by-step-podcasting-guide\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Shopify<\/span><\/a>, <a href=\"https:\/\/patflynn.lpages.co\/the-podcast-cheat-sheet\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Pat Flynn<\/span><\/a><\/li>\n<li>[27:00] Tom&#8217;s favorite podcasts<\/li>\n<li>[27:25] <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/sure-oak-digital-marketing-seo-online-business-strategy\/id1315042673?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Sure Oak Podcast<\/span><\/a><\/li>\n<li>[27:35] <a href=\"https:\/\/www.linkedin.com\/in\/aaronross\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Aaron Ross<\/span><\/a>, <a href=\"https:\/\/predictablerevenue.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Predictable Revenue<\/span><\/a><\/li>\n<li>[27:55] <a href=\"https:\/\/www.apple.com\/itunes\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a><\/li>\n<li>[28:26] <a href=\"https:\/\/www.amazon.com\/Amazon-Echo-And-Alexa-Devices\/b?ie=UTF8&amp;node=9818047011\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Alexa<\/span><\/a><\/li>\n<li>[28:30] Wild Business Growth Podcast <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-6-mike-kawula-serial-entrepreneur-and-daily-podcaster\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode #6<\/span><\/a>: Mike Kawula &#8211; Serial Entrepreneur and Daily Podcaster<\/li>\n<li>[28:38] Why you don&#8217;t always need more information<\/li>\n<li>[29:00] <a href=\"https:\/\/www.tonyrobbins.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Tony Robbins<\/span><\/a><\/li>\n<li>[29:12] Why too much content consumption can be detrimental<\/li>\n<\/ul>\n<\/li>\n<li><strong>Wild Business Shoutout of the Week<\/strong>\n<ul>\n<li>[29:56] <a href=\"https:\/\/www.rxbar.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">RXBAR<\/span><\/a> ads (see pictures below)<\/li>\n<li>[30:05] My <a href=\"https:\/\/www.instagram.com\/maxbranstetter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a><\/li>\n<li>[31:30] Why the ad works<\/li>\n<li>[32:22] What type of ads are more manipulative<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8370\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-1-225x300.jpg\" alt=\"Tom Casano RXBAR Wild Business Growth Podcast\" width=\"182\" height=\"243\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-1-200x267.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-1-225x300.jpg 225w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-1-400x533.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-1-600x800.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-1-768x1024.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-1-800x1067.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-1.jpg 864w\" sizes=\"(max-width: 182px) 100vw, 182px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-8371\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-2-225x300.jpg\" alt=\"Tom Casano RXBAR Wild Business Growth Podcast\" width=\"182\" height=\"243\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-2-200x267.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-2-225x300.jpg 225w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-2-400x533.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-2-600x800.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-2-768x1024.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-2-800x1067.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-2.jpg 864w\" sizes=\"(max-width: 182px) 100vw, 182px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-8372\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-3-300x225.jpg\" alt=\"Tom Casano RXBAR Wild Business Growth Podcast\" width=\"322\" height=\"241\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-3-200x150.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-3-300x225.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-3-400x300.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-3-600x450.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-3-768x576.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-3-800x600.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-3-1024x768.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-3.jpg 1152w\" sizes=\"(max-width: 322px) 100vw, 322px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-8373\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-4-225x300.jpg\" alt=\"Tom Casano RXBAR Wild Business Growth Podcast\" width=\"183\" height=\"245\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-4-200x267.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-4-225x300.jpg 225w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-4-400x533.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-4-600x800.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-4-768x1024.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-4-800x1067.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Tom-Casano-RXBAR-Wild-Business-Growth-Podcast-4.jpg 864w\" sizes=\"(max-width: 183px) 100vw, 183px\" \/><\/p>\n<ul>\n<li><strong>The Unusual: Phrases, Quirks, and Pet Peeves<\/strong>\n<ul>\n<li>[33:00] Tom&#8217;s biggest pet peeve<\/li>\n<li>[33:27] <a href=\"https:\/\/knowyourmeme.com\/memes\/you-know-what-really-grinds-my-gears\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Grinds your gears<\/span><\/a><\/li>\n<li>[33:40] <a href=\"https:\/\/cointelegraph.com\/bitcoin-for-beginners\/what-are-cryptocurrencies\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Cryptocurrency<\/span><\/a>, <a href=\"https:\/\/bitcoin.org\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Bitcoin<\/span><\/a><\/li>\n<li>[34:09] <a href=\"https:\/\/venmo.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Venmo<\/span><\/a><\/li>\n<li>[34:53] <a href=\"https:\/\/www.paypal.com\/us\/home\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">PayPal<\/span><\/a><\/li>\n<li>[35:08] Quirks<\/li>\n<li>[35:38] Levi&#8217;s CEO: <a href=\"https:\/\/www.businessinsider.com\/levis-ceo-dont-wash-your-jeans-2014-7\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Don&#8217;t wash your jeans<\/span><\/a><\/li>\n<li>[36:10] My morning routine<\/li>\n<li>[36:40] Don&#8217;t listen to Tom &#8211; subscribe to the <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a><\/li>\n<li>[37:35] <a href=\"https:\/\/www.macys.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Macy&#8217;s<\/span><\/a><\/li>\n<li>[37:40] Why you need to cut stuff out to focus on what&#8217;s important<\/li>\n<li>[38:01] <a href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Slack<\/span><\/a><\/li>\n<li>[38:28] Phrases<\/li>\n<li>[38:39] Benefits of being amazing to other people<\/li>\n<li>[38:56] <a href=\"https:\/\/mikekawula.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Mike Kawula<\/span><\/a>, His <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/power-house-family\/id1417380672?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Power House Family<\/span><\/a> Podcast<\/li>\n<li>[39:43] <a href=\"https:\/\/www.netflix.com\/title\/70219642\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Planet Earth<\/span><\/a><\/li>\n<li>[39:55] Wild Business Growth Podcast <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-2-brendan-omarra-digital-marketing-director-at-bic\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode #2<\/span><\/a>: Brendan O\u2019Marra \u2013 Digital Marketing Director at Bic<\/li>\n<li>[40:10] How to handle negativity<\/li>\n<li>[40:40] Tom&#8217;s recent bad client experience<\/li>\n<\/ul>\n<\/li>\n<li><strong>Rapid Fire Q&amp;A<\/strong>\n<ul>\n<li>[41:49] Tom&#8217;s favorite type of music<\/li>\n<li>[41:57] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Zero_7\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Zero 7<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Sia_(musician)\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Sia<\/span><\/a><\/li>\n<li>[42:06] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Pink_Floyd\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Pink Floyd<\/span><\/a><\/li>\n<li>[42:11] <a href=\"https:\/\/www.imdb.com\/title\/tt0118884\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Contact<\/span><\/a><\/li>\n<li>[42:22] My alma mater <a href=\"https:\/\/www.indiana.edu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Indiana University<\/span><\/a>, The <a href=\"http:\/\/www.astro.indiana.edu\/coursedescriptions.shtml\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Search for Life in the Universe<\/span><\/a> class<\/li>\n<li>[42:38] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Arecibo_Observatory\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Arecibo Observatory<\/span><\/a> in Puerto Rico<\/li>\n<li>[42:47] What movie makes him cry every time<\/li>\n<li>[42:58] <a href=\"https:\/\/www.netflix.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Netflix<\/span><\/a><\/li>\n<li>[43:03] Elon Musk <a href=\"https:\/\/www.youtube.com\/watch?v=ycPr5-27vSI\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Interview<\/span><\/a><\/li>\n<li>[43:29] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Siem_Reap\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Siem Reap<\/span><\/a><\/li>\n<li>[43:38] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Tomb_Raider\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Tomb Raider<\/span><\/a><\/li>\n<li>[43:57] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Holiday_in_Cambodia\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Holiday in Cambodia<\/span><\/a><\/li>\n<li>[44:32] Why you really don&#8217;t need anything on an island<\/li>\n<li>[44:36] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Tom_Hanks\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Tom Hanks<\/span><\/a>, <a href=\"https:\/\/www.imdb.com\/title\/tt0162222\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Cast Away<\/span><\/a>, <a href=\"http:\/\/www.wilson.com\/en-us\/volleyball\/balls\/outdoor-volleyball\/cast-away-volleyball\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wilson<\/span><\/a><\/li>\n<li>[44:58] <a href=\"https:\/\/www.trustthebum.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Sun Bum<\/span><\/a><\/li>\n<li>[45:05] How Tom came up with name Sure Oak<\/li>\n<li>[45:18] How to pick your domain name, <a href=\"https:\/\/www.yahoo.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Yahoo!<\/span><\/a>, <a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Google<\/span><\/a><\/li>\n<li>[45:45] What an oak tree represents, tie to Tom&#8217;s dad<\/li>\n<li>[46:20] <a href=\"https:\/\/www.oak.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Oak.com<\/span><\/a><\/li>\n<li>[46:37] Whether he planned for &#8220;SEO&#8221; letters to be in order in the company name<\/li>\n<li>[47:52] Tom <a href=\"https:\/\/www.linkedin.com\/in\/tomcasano\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, Tom <a href=\"https:\/\/twitter.com\/TomCasano\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"http:\/\/www.tomcasano.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">TomCasano.com<\/span><\/a>, <a href=\"https:\/\/www.sureoak.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">SureOak.com<\/span><\/a><\/li>\n<li>[48:18] <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/sure-oak-digital-marketing-seo-online-business-strategy\/id1315042673?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Sure Oak Podcast<\/span><\/a><\/li>\n<li>[49:00] Tom&#8217;s closing thoughts<\/li>\n<li>[49:07] Why you should be intentional<\/li>\n<li>[49:44] <a href=\"https:\/\/www.airbnb.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Airbnb<\/span><\/a><\/li>\n<li>[50:10] <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth Podcast<\/span><\/a><\/li>\n<li>[50:28] Subscribe, Review, ,and Rate 5 Stars on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a><\/li>\n<li>[50:40] Sign up for the <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a><\/li>\n<li>Theme Song: Freestyle Percussion Magik &#8211; Jungle Tribe &#8211; provided by Jamendo<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Keep your head on a swivel for a new mind-blowing guest coming every single week! Let us know any guests you&#8217;d like to see on the show and follow along for all our marketing tips and business tips on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. Sign up for the <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a> email newsletter for your weekly recap of creative marketing. Let your business Run Wild&#8230;and Bring on the Bongos!!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Episode #9 of the Wild Business Growth podcast features Tom Casano &#8211; World&#8217;s Best SEO Expert and Founder of Sure Oak. Hear how to drive more revenue through SEO and how Tom went from musician to entrepreneur. All references can be found in these show notes.<\/p>\n","protected":false},"author":5,"featured_media":8350,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,59,58,57,55,125,53,51,60],"tags":[],"class_list":["post-8348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-content-marketing","category-entrepreneurship","category-facebook-marketing","category-innovation","category-positive-energy","category-productivity","category-small-business","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wild Business Growth Podcast #9: Tom Casano - World&#039;s Best SEO Expert, Founder of Sure Oak - Hippo Direct<\/title>\n<meta name=\"description\" content=\"Episode #9 of the Wild Business Growth podcast features Tom Casano - World&#039;s Best SEO Expert and Founder of Sure Oak. 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