{"id":7277,"date":"2018-05-16T18:52:11","date_gmt":"2018-05-16T18:52:11","guid":{"rendered":"http:\/\/www.hippodirect.com\/blog\/?p=7277"},"modified":"2020-07-29T17:55:33","modified_gmt":"2020-07-29T17:55:33","slug":"you-have-2-seconds-to-capture-your-prospects-attention","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/you-have-2-seconds-to-capture-your-prospects-attention\/","title":{"rendered":"You Have 2 Seconds to Capture Your Prospect\u2019s Attention"},"content":{"rendered":"

Snap your fingers.<\/p>\n

That\u2019s how long your prospects will spend reading your email subject line.<\/p>\n

If you don\u2019t include words which instantly show a clear benefit to them, you\u2019re wasting most of the money you spend on email marketing<\/span><\/a>.<\/p>\n

Write the Best Email Subject Lines<\/strong><\/h2>\n

Most marketing managers devote lots of time tinkering with the words and pictures of their email messages – and give little thought to the subject line. The best results from email marketing come when the subject line is written first, then the email message is tailored to key action words in the subject line.<\/p>\n

There are many free or low cost subject line tools you can use to improve the open rates from your subject lines. This article<\/span><\/a> from Hubspot is one of the best summaries of subject line testing tools.<\/p>\n

An Easy Way to Improve Your Subject Lines<\/strong><\/h2>\n

Send me<\/span><\/a> a copy of your upcoming email marketing campaign, including your planned subject line, and I\u2019ll review and provide you with improved subject line alternatives at no cost.<\/p>\n","protected":false},"excerpt":{"rendered":"

Snap your fingers. That\u2019s how long your prospects will spend reading your email subject line. If you don\u2019t include words which show a clear benefit to them, you\u2019re wasting most of the money you spend on email marketing.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,47,49],"tags":[],"class_list":["post-7277","post","type-post","status-publish","format-standard","hentry","category-business-growth","category-email-mailing-lists","category-marketing-tips"],"yoast_head":"\nYou Have 2 Seconds to Capture Your Prospect\u2019s Attention - Hippo Direct<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/you-have-2-seconds-to-capture-your-prospects-attention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"You Have 2 Seconds to Capture Your Prospect\u2019s Attention\" \/>\n<meta property=\"og:description\" content=\"Snap your fingers. 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