{"id":7207,"date":"2018-05-03T15:15:45","date_gmt":"2018-05-03T15:15:45","guid":{"rendered":"http:\/\/www.hippodirect.com\/blog\/?p=7207"},"modified":"2018-06-29T04:44:59","modified_gmt":"2018-06-29T04:44:59","slug":"make-your-content-visual","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/make-your-content-visual\/","title":{"rendered":"Make Your Content Visual"},"content":{"rendered":"<p>Most companies spend hours on hours churning out original content as part of their <a href=\"https:\/\/contentmarketinginstitute.com\/what-is-content-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">content marketing<\/span><\/a> strategy. While there are many rules of thumb (or is it rule of thumbs?) to producing compelling content, there&#8217;s one principle that&#8217;s extremely important: <strong>make your content visual<\/strong>.<\/p>\n<h2><strong>Why Produce Visual Content?<\/strong><\/h2>\n<p>Visuals are the bee&#8217;s knees. There are a few key reasons to include images, videos, GIFs, and infographics in your content:<\/p>\n<ul>\n<li>It&#8217;s <a href=\"https:\/\/www.business2community.com\/digital-marketing\/visual-marketing-pictures-worth-60000-words-01126256\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">quicker to process<\/span><\/a> pictures than words. This is essential in a world where everyone&#8217;s competing for attention<\/li>\n<li>Pictures are <a href=\"http:\/\/www.brainrules.net\/vision\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">easier to remember<\/span><\/a> than text. Think of all your memories &#8211; they are overwhelmingly visual-based<\/li>\n<li>Consumers are accustomed to looking at visuals all day on <a href=\"https:\/\/www.hippodirect.com\/blog\/digital-marketing-tips-from-hippo-direct-april-2018\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">social media<\/span><\/a>. Look at the <a href=\"https:\/\/www.statista.com\/statistics\/248074\/most-popular-us-social-networking-apps-ranked-by-audience\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">humongous size<\/span><\/a> of Facebook, Instagram, and Snapchat<\/li>\n<\/ul>\n<h2><strong>How Do I Produce Visual Content?<\/strong><\/h2>\n<p>A Visual Marketing Checklist is a super helpful place to start\u00a0&#8211; check out the below infographic from <a href=\"http:\/\/www.clearskyimages.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Clear Sky Images<\/span><\/a>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/image.slidesharecdn.com\/clearsky-visual-marketing-checklist-180115143118\/95\/visual-marketing-checklist-1-638.jpg?cb=1516026718\" \/><\/p>\n<p><strong> Visual Marketing Checklist <\/strong> from <strong><a href=\"http:\/\/www.clearskyimages.com\/\" target=\"_blank\" rel=\"noopener\">Clear Sky Images<\/a><\/strong><\/p>\n<p>It doesn&#8217;t matter what sort of content marketing you&#8217;re doing &#8211; make it visual. Adding an infographic to your blog post, a GIF to your tweet, or a video on Instagram can make your content far more memorable and impactful to your consumers.<\/p>\n<h2><strong>Small Business Week<\/strong><\/h2>\n<p><a href=\"https:\/\/www.sba.gov\/national-small-business-week?utm_source=twitter&amp;utm_medium=organic_social&amp;utm_campaign=small_business_week\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Small Business Week<\/span><\/a> continues through the end of the week. Make sure to support your favorite small businesses and follow the hashtag\u00a0<a href=\"https:\/\/twitter.com\/search?q=%23SmallBusinessWeek&amp;src=tyah\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">#SmallBusinessWeek<\/span><\/a> for updates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It doesn&#8217;t matter what sort of content marketing you&#8217;re doing &#8211; make it visual. Visuals make your content far more memorable and impactful to consumers.<\/p>\n","protected":false},"author":5,"featured_media":7889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,59,56,57,49,51],"tags":[],"class_list":["post-7207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-content-marketing","category-digital-marketing","category-facebook-marketing","category-marketing-tips","category-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Make Your Content Visual - Hippo Direct<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/make-your-content-visual\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make Your Content Visual\" \/>\n<meta property=\"og:description\" content=\"It doesn&#039;t matter what sort of content marketing you&#039;re doing - make it visual. 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