{"id":7173,"date":"2018-04-24T20:23:13","date_gmt":"2018-04-24T20:23:13","guid":{"rendered":"http:\/\/www.hippodirect.com\/blog\/?p=7173"},"modified":"2020-07-29T17:54:56","modified_gmt":"2020-07-29T17:54:56","slug":"how-to-get-skimmers-to-read-and-act-upon-your-emails","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/how-to-get-skimmers-to-read-and-act-upon-your-emails\/","title":{"rendered":"How to Get Skimmers to Read and Act upon Your Emails"},"content":{"rendered":"

According to Litmus Email Analytics, nearly half the people who read your email message will read it in less than 8 seconds<\/span><\/a>. This means you need to tell them what you want in the first paragraph in order to get a response.<\/p>\n

This applies to both promotional email campaigns<\/span><\/a> sent to customers and prospects, and to the email messages which you write to individuals.<\/p>\n

Tips for Getting More Response from Your Emails<\/strong><\/h2>\n
    \n
  1. Write like a news summary or Google search description, where your first paragraph describes the reason for your message and tells the recipient what you want them to do.<\/li>\n<\/ol>\n
      \n
    1. Use subsequent paragraphs and images to further explain your main ideas.<\/li>\n<\/ol>\n
        \n
      1. Don\u2019t write story problems which look like an SAT test. Instead, use bullet points or numbering to clearly identify your different subjects and desired actions.<\/li>\n<\/ol>\n
          \n
        1. Use bold or underlined fonts in subheads and to draw attention to the most important points.<\/li>\n<\/ol>\n
            \n
          1. If your message is longer than a few paragraphs, restate your desired action in a final paragraph.<\/li>\n<\/ol>\n

            The most important point<\/u>:<\/strong> You\u2019ve got just a few seconds for most people to read and understand your email messages. Tell them what action you want in the first paragraph in order to improve your response.<\/p>\n","protected":false},"excerpt":{"rendered":"

            Nearly half the people who read your email message will read it in less than 8 seconds. Follow these tips to get more response from your emails.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,47,51],"tags":[],"class_list":["post-7173","post","type-post","status-publish","format-standard","hentry","category-business-growth","category-email-mailing-lists","category-small-business"],"yoast_head":"\nHow to Get Skimmers to Read and Act upon Your Emails - Hippo Direct<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/how-to-get-skimmers-to-read-and-act-upon-your-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get Skimmers to Read and Act upon Your Emails\" \/>\n<meta property=\"og:description\" content=\"Nearly half the people who read your email message will read it in less than 8 seconds. 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