{"id":7160,"date":"2018-04-17T19:32:29","date_gmt":"2018-04-17T19:32:29","guid":{"rendered":"http:\/\/www.hippodirect.com\/blog\/?p=7160"},"modified":"2020-07-29T17:54:30","modified_gmt":"2020-07-29T17:54:30","slug":"share-your-work-with-colleagues-before-clients","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/share-your-work-with-colleagues-before-clients\/","title":{"rendered":"Share Your Work with Colleagues Before Clients"},"content":{"rendered":"

I almost made a big mistake recently. Two of us had been working with a client to create his new message copy for an email marketing<\/span><\/a> campaign. During the copywriting and testing process, we grew so focused on making edits to key phrases and the subject line we didn\u2019t realize the primary \u201ccall to action\u201d button was missing its proper URL. Fortunately, we had asked a third staff member to review the test email messages, and he noticed the missing link. Because of teamwork, we were able to identify and correct an error before it affected our client\u2019s marketing results.<\/p>\n

The takeaway: include your colleagues for another set of eyes and fresh perspective, even when they\u2019re not involved in the project.<\/p>\n

When Should I Ask a Colleague to Check My Work?<\/strong><\/h2>\n

One of the benefits of being a small business is the ability to move quickly and implement new ideas without lots of staff meetings and approvals. To give yourself protection against moving too fast, here are a few examples of when you should ask for a colleague to check your work:<\/p>\n