{"id":7091,"date":"2018-03-30T18:32:50","date_gmt":"2018-03-30T18:32:50","guid":{"rendered":"http:\/\/www.hippodirect.com\/blog\/?p=7091"},"modified":"2018-06-29T04:54:27","modified_gmt":"2018-06-29T04:54:27","slug":"digital-marketing-tips-from-hippo-direct-march-2018","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/digital-marketing-tips-from-hippo-direct-march-2018\/","title":{"rendered":"Digital Marketing Tips from Hippo Direct &#8211; March 2018"},"content":{"rendered":"<p>We\u2019re back with another installment of Digital Marketing Tips \u2013 your destination for monthly social media growth inspiration! New tips are hot off the press each month from our own experience building social media pages. Here are the Digital Marketing Tips for March 2018:<\/p>\n<h2><strong>Twitter<\/strong><\/h2>\n<ul>\n<li>Having weekly scheduled \u201cChats\u201d on twitter is a great way to create engagement and conversation. You can pick a topic of your choice and easily be the host and moderator, all through Twitter! Social media expert <a href=\"https:\/\/twitter.com\/MadalynSklar\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Madalyn Sklar<\/span><\/a> has a <a href=\"http:\/\/www.madalynsklar.com\/2016\/09\/21\/the-very-best-twitter-chats-for-social-media-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">phenomenal list<\/span><\/a> of the top social media and marketing Twitter chats, and she updates it regularly<\/li>\n<li>It&#8217;s a frustrating trend, but there are a ridiculous amount of bots and automated accounts. Fortunately, Twitter has made <a href=\"https:\/\/www.nytimes.com\/interactive\/2018\/01\/31\/technology\/social-media-bots-investigations.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">serious efforts<\/span><\/a> to crack down on fake followers. The best way to tell if a Twitter account is automated or fake is by checking their &#8220;Tweets &amp; Replies&#8221; tab &#8211; if there aren&#8217;t any personalized tweets to other accounts, there&#8217;s a good chance they are fake or using automation software. Stay away &#8211; unless you like talking to a wall!<\/li>\n<li>Reply to tweets with GIFs to use more humor and create engagement. Twitter has a seemingly <a href=\"https:\/\/www.theverge.com\/2016\/2\/17\/11027724\/twitter-gif-search-giphy-riffsy\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">endless amount<\/span><\/a> of GIFs to choose from for any imaginable scenario &#8211; we personally can&#8217;t get enough of the <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/976101472382390272\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Michael Scott<\/span><\/a> selection<\/li>\n<li>While we&#8217;re talking about GIFs &#8211; and not acknowledging the debate about how they&#8217;re pronounced &#8211; Twitter makes it easy to upload and tweet our your own GIFs like you would with any photo or video. Just make sure your GIFs are well below the <a href=\"https:\/\/help.twitter.com\/en\/using-twitter\/tweeting-gifs-and-pictures\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">maximum file size<\/span><\/a>. Sometimes you need to make the file size even smaller than their requirements so you don&#8217;t get the dreaded error message when you upload<\/li>\n<li>We&#8217;ve posted about how useful it can be to have <a href=\"https:\/\/www.instagram.com\/p\/BgHESVwAP_L\/?taken-by=hippodirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">social media test pages<\/span><\/a>. This works very well on Twitter, where you can use a separate handle and make it a private account, so no one can see your tweets unless you approve their follow request<\/li>\n<\/ul>\n<h2><strong>Instagram<\/strong><\/h2>\n<ul>\n<li>GaryVee&#8217;s <a href=\"https:\/\/www.garyvaynerchuk.com\/1-80-instagram-strategy-grow-business-brand\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">$1.80 Instagram Strategy<\/span><\/a> for growing your page has gained a ton of steam over the past few months. In addition to liking and commenting on the top posts under relevant hashtags, you can also engage with the comments for each post to create conversation and even more discoverability<\/li>\n<li>Just be careful as you spend time engaging with so many posts. Instagram can temporarily ban you from liking or commenting if they think you&#8217;re a spam account. Don&#8217;t go too crazy with likes or comments in a small time period, and make sure to post consistently so they know you&#8217;re not a bot<\/li>\n<\/ul>\n<h2><strong>LinkedIn<\/strong><\/h2>\n<ul>\n<li>LinkedIn Ads contain some of the most untapped potential in the digital world. Just think how many real business people are on LinkedIn, and how easy it is to network. We recently did our first <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ppc-advertising\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn Text Ad<\/span><\/a> &#8211; where for very little spend we reached over 30,000 people! However, the amount of actual link clicks left a lot to be desired. We&#8217;ll continue to test out different ad formats and targeting groups to optimize for higher link clicks<\/li>\n<\/ul>\n<p>If you enjoyed these Digital Marketing Tips, you\u2019ll love our\u00a0<a href=\"https:\/\/drive.google.com\/file\/d\/12TvJoqT6ik9WWu8UfbUU3X0E5jxOwlkJ\/view\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Digital Marketing Classroom<\/span><\/a>\u00a0where I get into as much detail as you want. Check back next month for more new tips. In the meantime, come join in the social media action with us on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>,\u00a0<a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #3366ff; text-decoration: underline;\">Instagram<\/span><\/span><\/a>, and <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a><span style=\"color: #3366ff;\"><span style=\"color: #000000;\">.<\/span><\/span><span style=\"color: #3366ff;\">\u00a0<\/span>You stay classy, marketing friends!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re back with our latest installment of Digital Marketing Tips! New tips each month to help you grow your business through social media.<\/p>\n","protected":false},"author":5,"featured_media":7902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,57,49],"tags":[],"class_list":["post-7091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-facebook-marketing","category-marketing-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital Marketing Tips from Hippo Direct - March 2018 - Hippo Direct<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/digital-marketing-tips-from-hippo-direct-march-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Tips from Hippo Direct - March 2018\" \/>\n<meta property=\"og:description\" content=\"We\u2019re back with our latest installment of Digital Marketing Tips! New tips each month to help you grow your business through social media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/digital-marketing-tips-from-hippo-direct-march-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-30T18:32:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-29T04:54:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/03\/Digital-Marketing-Tips-from-Hippo-Direct-March-2018.png\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/digital-marketing-tips-from-hippo-direct-march-2018\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/digital-marketing-tips-from-hippo-direct-march-2018\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Digital Marketing Tips from Hippo Direct &#8211; 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