{"id":7007,"date":"2018-03-08T14:52:05","date_gmt":"2018-03-08T14:52:05","guid":{"rendered":"http:\/\/www.hippodirect.com\/blog\/?p=7007"},"modified":"2018-06-29T05:00:11","modified_gmt":"2018-06-29T05:00:11","slug":"if-the-mailing-list-you-seek-doesnt-exist-build-it-yourself","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/if-the-mailing-list-you-seek-doesnt-exist-build-it-yourself\/","title":{"rendered":"If the mailing list you seek doesn\u2019t exist, build it yourself"},"content":{"rendered":"<p>We frequently work with clients to create a highly-targeted, data-rich mailing list they can\u2019t buy anywhere.<\/p>\n<p>The process typically combines a client&#8217;s in-house list of customers and inquirers with data from several sources, including:<\/p>\n<ul>\n<li>Trade show exhibitors<\/li>\n<li>Professional association members<\/li>\n<li>Professionals who must maintain their state licensing\n<ul>\n<li>The state of Minnesota has one of the best descriptions of the types of <a href=\"https:\/\/www.mnbookstore.com\/media\/wysiwyg\/infortis\/ultimo\/pdf\/mlsweb.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">licensed professionals data<\/span><\/a> available<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Check out <a href=\"https:\/\/www.hippodirect.com\/custom-built-lists\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">nicheCRAFT Custom-built lists<\/span><\/a> for descriptions of the data-gathering techniques you can use to build a more robust profile of your customers, inquirers, and prospects.<\/p>\n<h2><strong>When you can&#8217;t find lists with the job titles you seek<\/strong><\/h2>\n<p>Try the traditional direct mail technique of using a title address with a compiled list. For example, the addresses on your mailing would look like this:<\/p>\n<p>ATTN: MARKETING MANAGER<br \/>\nXYZ COMPANY<br \/>\n121 MAIN ST<br \/>\nEBBING MO 65550<\/p>\n<h2><strong>If you market to physicians, add NPI numbers to your list\u00a0 <\/strong><\/h2>\n<p>These NPI numbers are a personal identification number, similar to a Social Security Number or Employer Identification Number, that physicians and other healthcare providers are assigned by the US Government. A doctor receives one Personal NPI number which stays with them for their entire career.<\/p>\n<p>The Personal NPI number is used in many ways by doctors, including:<\/p>\n<ul>\n<li>Insurance billing purposes<\/li>\n<li>Submission of claims to Medicare<\/li>\n<li>HIPAA Compliance<\/li>\n<\/ul>\n<p>This Personal NPI number can be used by marketers as a unique identifier to assist in matching and gathering data elements from many different sources.<\/p>\n<h2><strong>Facebook tools for target marketing<\/strong><\/h2>\n<p>You can use <a href=\"https:\/\/www.facebook.com\/business\/help\/200000840044554\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook Ads Manager<\/span><\/a> to identify the Facebook users who match your customer lists \u2013 and find \u201clookalike\u201d users who share the same characteristics as your customers. This process can quickly double the size of your target audience.<\/p>\n<p>If the mailing list you&#8217;re searching for doesn&#8217;t exist, fear not. By\u00a0combining your in-house list of customers and inquirers with data from several sources, you can create a custom highly-targeted, data-rich mailing list and be well on your way to direct marketing success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We frequently work with clients to create a highly-targeted, data-rich mailing list they can\u2019t buy anywhere. The process typically combines a client&#8217;s in-house list of customers and inquirers with data from several sources.<\/p>\n","protected":false},"author":4,"featured_media":7909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,57,49],"tags":[],"class_list":["post-7007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-database-tips","category-facebook-marketing","category-marketing-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>If the mailing list you seek doesn\u2019t exist, build it yourself - Hippo Direct<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/if-the-mailing-list-you-seek-doesnt-exist-build-it-yourself\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"If the mailing list you seek doesn\u2019t exist, build it yourself\" \/>\n<meta property=\"og:description\" content=\"We frequently work with clients to create a highly-targeted, data-rich mailing list they can\u2019t buy anywhere. The process typically combines a client&#039;s in-house list of customers and inquirers with data from several sources.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/if-the-mailing-list-you-seek-doesnt-exist-build-it-yourself\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-08T14:52:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-29T05:00:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/03\/If-the-mailing-list-you-seek-doesnt-exist-build-it-yourself.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Greg Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Greg Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/if-the-mailing-list-you-seek-doesnt-exist-build-it-yourself\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/if-the-mailing-list-you-seek-doesnt-exist-build-it-yourself\\\/\"},\"author\":{\"name\":\"Greg Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/6ae29fba984a9bb9cf723ba1f154d62f\"},\"headline\":\"If the mailing list you seek doesn\u2019t exist, build it yourself\",\"datePublished\":\"2018-03-08T14:52:05+00:00\",\"dateModified\":\"2018-06-29T05:00:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/if-the-mailing-list-you-seek-doesnt-exist-build-it-yourself\\\/\"},\"wordCount\":345,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/if-the-mailing-list-you-seek-doesnt-exist-build-it-yourself\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/If-the-mailing-list-you-seek-doesnt-exist-build-it-yourself.png\",\"articleSection\":[\"Database Tips\",\"Facebook Marketing\",\"Marketing Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/if-the-mailing-list-you-seek-doesnt-exist-build-it-yourself\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/if-the-mailing-list-you-seek-doesnt-exist-build-it-yourself\\\/\",\"name\":\"If the mailing list you seek doesn\u2019t exist, build it yourself - 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