{"id":6906,"date":"2018-02-21T15:06:43","date_gmt":"2018-02-21T15:06:43","guid":{"rendered":"http:\/\/www.hippodirect.com\/blog\/?p=6906"},"modified":"2018-06-29T05:05:32","modified_gmt":"2018-06-29T05:05:32","slug":"smart-targeting-is-the-key-to-finding-new-customers","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/smart-targeting-is-the-key-to-finding-new-customers\/","title":{"rendered":"Smart Targeting Is the Key to Finding New Customers"},"content":{"rendered":"<p>As a licensed reseller of the <a href=\"https:\/\/www.hippodirect.com\/dentists-dental-professionals-lists\/american-dental-association-ada-mailing-list.htm\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #3366ff; text-decoration: underline;\">American Dental Association list<\/span><\/span><\/a>, we\u2019ve worked with hundreds of clients who target dentists as new customers.<\/p>\n<p>In some cases, the marketer only needs to select a list by specialty or geographic area \u2013\u2013 such as Pediatric Dentists and Orthodontists in Texas. However, most clients benefit from more detailed targeting options which combine several characteristics of their desired new customers.<\/p>\n<p>Recent examples of successful custom profiles we created for clients include:<br \/>\n* New Dentists \u2013\u2013 to build lifetime relationships early in a dentist\u2019s career<br \/>\n* Dentists in Group Practices \u2013\u2013 to reach the big spenders<br \/>\n* Dentists who work for a Dental Support Organization (DSO) \u2013\u2013 also ideal for using as a suppression file, to <em>exclude<\/em> these &#8220;corporate dentists&#8221; from prospect mailings<br \/>\n* Combinations of Age, Gender and Ethnicity \u2013\u2013 such as 25-35 year old female Asian dentists, one of the fastest growing customer profiles<\/p>\n<p>Very important: when targeting very specific groups of potential customers, make sure the images in all of your marketing communications reflect the profile of the targeted group.<\/p>\n<h2>The Future of Advanced Target Marketing<\/h2>\n<p>To learn about advanced audience targeting strategies, check out <a href=\"https:\/\/www.facebook.com\/business\/products\/ads\/ad-targeting\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #3366ff; text-decoration: underline;\">Facebook\u2019s tools for targeting ads<\/span><\/span><\/a> to consumers. You\u2019ll see links to Facebook Ads Manager, where you can identify and market to those with your desired demographic characteristics, interests, your existing customers, and\/or those most similar to your customers.<\/p>\n<p>Savvy targeting remains the key to finding new customers, and with modern marketing tools such as Facebook Ads we&#8217;re able to get more and more specific with who we target.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most clients benefit from more detailed targeting options which combine several characteristics of their desired new customers. These advanced segmentation strategies can be used in direct mail or email list campaigns, and advertising on social media platforms such as Facebook.<\/p>\n","protected":false},"author":4,"featured_media":7915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,48,56,57,49],"tags":[],"class_list":["post-6906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-database-tips","category-digital-marketing","category-facebook-marketing","category-marketing-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smart Targeting Is the Key to Finding New Customers - Hippo Direct<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/smart-targeting-is-the-key-to-finding-new-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart Targeting Is the Key to Finding New Customers\" \/>\n<meta property=\"og:description\" content=\"Most clients benefit from more detailed targeting options which combine several characteristics of their desired new customers. These advanced segmentation strategies can be used in direct mail or email list campaigns, and advertising on social media platforms such as Facebook.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/smart-targeting-is-the-key-to-finding-new-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-21T15:06:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-29T05:05:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/02\/Smart-Targeting-Is-the-Key-to-Finding-New-Customers.png\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Greg Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Greg Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hippodirect.com\/blog\/smart-targeting-is-the-key-to-finding-new-customers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/smart-targeting-is-the-key-to-finding-new-customers\/\"},\"author\":{\"name\":\"Greg Branstetter\",\"@id\":\"https:\/\/www.hippodirect.com\/blog\/#\/schema\/person\/6ae29fba984a9bb9cf723ba1f154d62f\"},\"headline\":\"Smart Targeting Is the Key to Finding New Customers\",\"datePublished\":\"2018-02-21T15:06:43+00:00\",\"dateModified\":\"2018-06-29T05:05:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/smart-targeting-is-the-key-to-finding-new-customers\/\"},\"wordCount\":267,\"publisher\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/smart-targeting-is-the-key-to-finding-new-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/02\/Smart-Targeting-Is-the-Key-to-Finding-New-Customers.png\",\"articleSection\":[\"Business Growth\",\"Database Tips\",\"Digital Marketing\",\"Facebook Marketing\",\"Marketing Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hippodirect.com\/blog\/smart-targeting-is-the-key-to-finding-new-customers\/\",\"url\":\"https:\/\/www.hippodirect.com\/blog\/smart-targeting-is-the-key-to-finding-new-customers\/\",\"name\":\"Smart Targeting Is the Key to Finding New Customers - 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