{"id":6784,"date":"2018-01-16T20:56:51","date_gmt":"2018-01-16T20:56:51","guid":{"rendered":"http:\/\/www.hippodirect.com\/blog\/?p=6784"},"modified":"2018-06-29T05:12:42","modified_gmt":"2018-06-29T05:12:42","slug":"digital-marketing-tips-from-hippo-direct-january-2018","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/digital-marketing-tips-from-hippo-direct-january-2018\/","title":{"rendered":"Digital Marketing Tips from Hippo Direct &#8211; January 2018"},"content":{"rendered":"<p>We&#8217;re very excited to share our first installment of Digital Marketing Tips! Going forward, we&#8217;ll be sharing tips like these every month to help you grow your business through social media. Each month contains topics we&#8217;ve come across firsthand through our <a href=\"https:\/\/drive.google.com\/file\/d\/1zEANEJ4YMbuKyEx6YQef01AVoc-tMgSn\/view\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #3366ff; text-decoration: underline;\">digital service<\/span><\/span><\/a>\u00a0and directly apply to anyone who wants to grow on social media! Here are the Digital Marketing Tips for January 2018:<\/p>\n<h2>Twitter &amp; Instagram<\/h2>\n<ul>\n<li>Be SOCIAL &#8211; it&#8217;s Social Media. In addition to being fun, it&#8217;s the best way to organically increase your following and post engagement<\/li>\n<li>Look for top and trending posts relevant to you and get in the conversation with witty and insightful comments<\/li>\n<li>It&#8217;s far easier to organically grow your following on Twitter and Instagram than on Facebook. And with the recent <a href=\"http:\/\/www.thedrum.com\/news\/2018\/01\/12\/facebook-demote-business-brand-and-media-posts-news-feed-shake-up\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">News Feed<\/span><\/a> announcement, this trend won&#8217;t stop any time soon<\/li>\n<li>Using a mix of top Instagram hashtags and post-relevant hashtags performs best<\/li>\n<li>Direct Messages (DMs) present an opportunity to convert leads in the long-run, however fans will unfollow and\/or lose interest in your brand if you try to sell your product or service all the time<\/li>\n<\/ul>\n<h2>Facebook<\/h2>\n<ul>\n<li>Believe it or not, Facebook still has plenty of kinks from the Ads Manager standpoint, so sometimes you need to find ways to work around your initial campaign plan\n<ul>\n<li>Facebook can disable your Ad account from time to time if they suspect \u201cunusual activity\u201d \u2013 even if this &#8220;activity&#8221; is simply an existing account getting started with paid advertising for the first time<\/li>\n<li>If disabled, any of your ads are put on pause for 1-2 days &#8211; so make sure to have your ad creative ready in time to allow for any delays<\/li>\n<li>The only way to communicate directly with Facebook Support is through your Support Inbox on the platform. Unfortunately this lacks speed and a personal connection, and often you&#8217;ll get an automated response based on your situation<\/li>\n<li>While the <a href=\"https:\/\/instapage.com\/blog\/facebook-20-text-rule\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">20% text rule<\/span><\/a> on images isn&#8217;t officially enforced like it used to be, Facebook still rewards ads with less text, in turn limiting your ad delivery if they determine there&#8217;s too much text. Best to continue to use a small amount of text in your ads<\/li>\n<\/ul>\n<\/li>\n<li>The more specific you get with your targeting criteria, the deeper you can get with your spend\n<ul>\n<li>Targeting interest groups such as Shark Tank, Gary Vaynerchuk, etc. allow you to reach more people than targeting fans of your page and their friends<\/li>\n<li>You can always narrow your age range more than you think<\/li>\n<li>If you don&#8217;t specify, the vast majority of your Facebook ad placements will trend to mobile devices &#8211; especially iPhone\u00a0(sometimes even over 90%)<\/li>\n<\/ul>\n<\/li>\n<li>Facebook&#8217;s &#8220;Slideshow&#8221; ad format is an effective tool for easily creating GIFs with still images. And it comes with a range of music options for you to choose from<\/li>\n<\/ul>\n<p>We hope you found these Digital Marketing Tips helpful on your social media journey. Check back next month for a whole new slate of tips &#8211; and keep up the social media grind!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re very excited to share our first installment of Digital Marketing Tips! We&#8217;ll share these every month to help you grow your business through social media.<\/p>\n","protected":false},"author":5,"featured_media":7925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,57,49],"tags":[],"class_list":["post-6784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-facebook-marketing","category-marketing-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital Marketing Tips from Hippo Direct - January 2018 - Hippo Direct<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/digital-marketing-tips-from-hippo-direct-january-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Tips from Hippo Direct - January 2018\" \/>\n<meta property=\"og:description\" content=\"We&#039;re very excited to share our first installment of Digital Marketing Tips! We&#039;ll share these every month to help you grow your business through social media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/digital-marketing-tips-from-hippo-direct-january-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-16T20:56:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-29T05:12:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/01\/Digital-Marketing-Tips-from-Hippo-Direct-\u2013-January-2018.png\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/digital-marketing-tips-from-hippo-direct-january-2018\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/digital-marketing-tips-from-hippo-direct-january-2018\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Digital Marketing Tips from Hippo Direct &#8211; 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