{"id":10794,"date":"2019-09-27T17:34:17","date_gmt":"2019-09-27T17:34:17","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=10794"},"modified":"2019-09-27T17:34:17","modified_gmt":"2019-09-27T17:34:17","slug":"hippo-digest-56-ryan-berman-podcast-and-creative-marketing-by-bud-light","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-56-ryan-berman-podcast-and-creative-marketing-by-bud-light\/","title":{"rendered":"Hippo Digest #56 &#8211; Ryan Berman Podcast and Creative Marketing by Bud Light"},"content":{"rendered":"<h2><strong>What makes someone courageous?<br \/>\n<\/strong><\/h2>\n<p>Find out from the latest <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> guest, <a href=\"http:\/\/ryanberman.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Ryan Berman<\/span><\/a>! Ryan is the founder of Fishtank and i.d.e.a. agencies, Sock Problems charity, and now Courageous consulting. His new book <em>Return on Courage<\/em> is an Amazon Bestseller and includes interviews with astronauts, Navy SEALs, business executives, and more.<\/p>\n<p><a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-53-ryan-berman-courage-creativity-i-d-e-a-s-and-sock-problems\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Listen<\/span><\/a> to the extra creative episode to hear Ryan&#8217;s lessons on courage from the best of the best, how to stay creative across wildly different businesses, and stories from his clients, which include the MLB, Subway, U.S. Ski &amp; Snowboard, and more. Hear the episode on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Apple Podcasts<\/span><\/a> and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and <em><strong>subscribe and leave a 5-star review<\/strong><\/em> if Ryan fired you up!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-10796\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/HIPPOtelescope-300x300.png\" alt=\"Weekly Creative Marketing Ideas Hippo Direct Digest\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/HIPPOtelescope-66x66.png 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/HIPPOtelescope-150x150.png 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/HIPPOtelescope-200x200.png 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/HIPPOtelescope-300x300.png 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/HIPPOtelescope-400x400.png 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/HIPPOtelescope-600x600.png 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/HIPPOtelescope-768x768.png 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/HIPPOtelescope-800x800.png 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/HIPPOtelescope-1024x1024.png 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/HIPPOtelescope.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Bud Light stole the alien show with their <a href=\"https:\/\/www.delish.com\/food-news\/a28449205\/bud-light-area-51-packaging\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Area 51 label<\/span><\/a> (<em>Delish<\/em>)<\/li>\n<li>You can land on the moon, too! Sort of. TIME Magazine rolled out some <a href=\"https:\/\/venturebeat.com\/2019\/07\/18\/ilm-smithsonian-and-time-release-apollo-11-landing-ar-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">lunar AR<\/span><\/a> (<em>VentureBeat<\/em>)<\/li>\n<li>Velcro is now trying to get <a href=\"http:\/\/www.collectspace.com\/news\/news-071219a-velcro-apollo-50th-walking-moon.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">stuck in your head<\/span><\/a> (<em>collectSPACE<\/em>)<\/li>\n<li>Truth or Dare: Finance Edition?! Meet Ally Financial&#8217;s &#8220;<a href=\"https:\/\/www.mediapost.com\/publications\/article\/338404\/ally-financial-launches-confessiongrams.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Confessiongrams<\/span><\/a>&#8221; (<em>MediaPost<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> The author of this message in a bottle has been found <a href=\"https:\/\/time.com\/5629145\/australia-message-in-a-bottle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">50 YEARS LATER<\/span><\/a> (<em>TIME<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-10717\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/Wild-Business-Growth-Podcast-52-Carrie-Reagh-Patric-Fransko-Social-Mint-Eye-Magnet-Management-1-300x300.jpg\" alt=\"Wild Business Growth Podcast #52 Carrie Reagh &amp; Patric Fransko - Social Mint &amp; Eye Magnet Management\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/Wild-Business-Growth-Podcast-52-Carrie-Reagh-Patric-Fransko-Social-Mint-Eye-Magnet-Management-1-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/Wild-Business-Growth-Podcast-52-Carrie-Reagh-Patric-Fransko-Social-Mint-Eye-Magnet-Management-1-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/Wild-Business-Growth-Podcast-52-Carrie-Reagh-Patric-Fransko-Social-Mint-Eye-Magnet-Management-1-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/Wild-Business-Growth-Podcast-52-Carrie-Reagh-Patric-Fransko-Social-Mint-Eye-Magnet-Management-1-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/Wild-Business-Growth-Podcast-52-Carrie-Reagh-Patric-Fransko-Social-Mint-Eye-Magnet-Management-1-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/Wild-Business-Growth-Podcast-52-Carrie-Reagh-Patric-Fransko-Social-Mint-Eye-Magnet-Management-1.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-52-carrie-reagh-patric-fransko-social-mint-eye-magnet-management\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 52<\/span><\/a> of the <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> featuring Carrie Reagh &amp; Patric Fransko &#8211; Social Mint &amp; Eye Magnet Management<\/li>\n<li>Reach dentists at every stage of their career with <a href=\"https:\/\/www.hippodirect.com\/blog\/ada-dentists-mailing-lists-career-stage\/?fbclid=IwAR3OfY9Jp6uDqick9gZdviF5WB-R3Op0WvPZQqM1Z61aqS6UkQN6LNot_qg\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">ADA Dentists mailing lists<\/span><\/a> from Hippo Direct<\/li>\n<li>There are some goofy ways to break the ice with your podcast guest, as <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1151579493087272962\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #102<\/span><\/a> smashed<\/li>\n<li>Keep the no-no&#8217;s out of your email vocab, as <a href=\"https:\/\/www.instagram.com\/p\/B0ECVYEJQlU\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #103<\/span><\/a> filtered out<\/li>\n<li>Miss the previous <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-55-carrie-reagh-patric-fransko-podcast-and-creative-marketing-by-ebay\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a>? Explore the creative marketing eBay, Glad, Southwest Airlines, and more whipped up<\/li>\n<\/ul>\n<h2><strong>How would you like to save time with your podcast? Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a> to get Wild!<\/strong><\/h2>\n<p>Stay ready for more insightful Hippo adventures every single week! If you have any questions or comments on the Hippo Digest, Wild Business Growth Podcast, or other Hippo Direct content, chat with us on either <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or\u00a0<a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Humane Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This Hippo Digest includes our podcast with Return on Courage Bestselling Author Ryan Berman and creative marketing by Bud Light, TIME Magazine, Velcro, and more! The Hippo Digest is your place to get wild marketing ideas every single week. Sign up to get the Hippo Digest straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":10797,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,1285,182,60],"tags":[],"class_list":["post-10794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-inspiration-creativity","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #56 - Ryan Berman Podcast and Creative Marketing by Bud Light - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This Hippo Digest includes our podcast with Return on Courage Bestselling Author Ryan Berman and creative marketing by Bud Light, TIME Magazine, Velcro, and more! The Hippo Digest is your place to get wild marketing ideas every single week. Sign up to get the Hippo Digest straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-56-ryan-berman-podcast-and-creative-marketing-by-bud-light\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #56 - Ryan Berman Podcast and Creative Marketing by Bud Light\" \/>\n<meta property=\"og:description\" content=\"This Hippo Digest includes our podcast with Return on Courage Bestselling Author Ryan Berman and creative marketing by Bud Light, TIME Magazine, Velcro, and more! The Hippo Digest is your place to get wild marketing ideas every single week. Sign up to get the Hippo Digest straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-56-ryan-berman-podcast-and-creative-marketing-by-bud-light\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-27T17:34:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/Hippo-Digest-56-Ryan-Berman-Podcast-and-Creative-Marketing-by-Bud-Light.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-56-ryan-berman-podcast-and-creative-marketing-by-bud-light\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-56-ryan-berman-podcast-and-creative-marketing-by-bud-light\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #56 &#8211; Ryan Berman Podcast and Creative Marketing by Bud Light\",\"datePublished\":\"2019-09-27T17:34:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-56-ryan-berman-podcast-and-creative-marketing-by-bud-light\\\/\"},\"wordCount\":409,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-56-ryan-berman-podcast-and-creative-marketing-by-bud-light\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Hippo-Digest-56-Ryan-Berman-Podcast-and-Creative-Marketing-by-Bud-Light.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Inspiration &amp; Creativity\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-56-ryan-berman-podcast-and-creative-marketing-by-bud-light\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-56-ryan-berman-podcast-and-creative-marketing-by-bud-light\\\/\",\"name\":\"Hippo Digest #56 - Ryan Berman Podcast and Creative Marketing by Bud Light - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-56-ryan-berman-podcast-and-creative-marketing-by-bud-light\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-56-ryan-berman-podcast-and-creative-marketing-by-bud-light\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Hippo-Digest-56-Ryan-Berman-Podcast-and-Creative-Marketing-by-Bud-Light.png\",\"datePublished\":\"2019-09-27T17:34:17+00:00\",\"description\":\"This Hippo Digest includes our podcast with Return on Courage Bestselling Author Ryan Berman and creative marketing by Bud Light, TIME Magazine, Velcro, and more! 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