{"id":10682,"date":"2019-09-11T23:41:39","date_gmt":"2019-09-11T23:41:39","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=10682"},"modified":"2019-09-13T15:15:15","modified_gmt":"2019-09-13T15:15:15","slug":"hippo-digest-54-howard-shear-podcast-and-creative-marketing-by-veloz","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-54-howard-shear-podcast-and-creative-marketing-by-veloz\/","title":{"rendered":"Hippo Digest #54 &#8211; Howard Shear Podcast and Creative Marketing by Veloz"},"content":{"rendered":"<h2><strong>How do you transition a family business into its 2nd and 3rd generation?<br \/>\n<\/strong><\/h2>\n<p>Find out from the latest <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> guest, <a href=\"https:\/\/www.linkedin.com\/in\/akesidelaundry\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Howard Shear<\/span><\/a>! Howard is the Owner of Lakeside Laundry Equipment and A.L.L. Laundry Service. He came into the business under his father Leon and recently introduced his son-in-law Rex into the business to lead their finances. Howard is like a 2nd father to me: I grew up across the street from him, our families have always been super close, and I even spent 2 weeks shadowing him for my senior project in high school.<\/p>\n<p><a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-51-howard-shear-family-business-lakeside-laundry-equipment-a-l-l-laundry-service\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Listen<\/span><\/a> to the family-filled episode to hear how Howard runs his businesses, the rewarding and challenging aspects of working with family, and even life lessons from Leon, who is a Holocaust survivor. Hear the episode on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Apple Podcasts<\/span><\/a> and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and <em><strong>subscribe and leave a 5-star review<\/strong><\/em> if you found the episode uplifting!<\/p>\n<p>Now for some more creative marketing highlights from the past week:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-10684\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/baseball01-300x300.png\" alt=\"Hippo Digest Wild Marketing Ideas Every Single Week\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/baseball01-66x66.png 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/baseball01-150x150.png 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/baseball01-200x200.png 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/baseball01-300x300.png 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/baseball01-400x400.png 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/baseball01-600x600.png 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/baseball01-768x768.png 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/baseball01.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Arnold will crack you up as a &#8220;<a href=\"https:\/\/www.adsoftheworld.com\/media\/film\/veloz_kicking_gas\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">used car salesman<\/span><\/a>&#8221; in this Veloz ad (<em>Ads of the World<\/em>)<\/li>\n<li>Urban Decay took a page out of <em>Black Mirror<\/em>&#8216;s playbook with <a href=\"https:\/\/www.campaignlive.com\/article\/urban-decay-launches-black-mirror-esque-revolt-against-ordinary\/1589614\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">this futuristic spot<\/span><\/a> (<em>Campaign US<\/em>)<\/li>\n<li>The MLB is making social media easier than ever for their players <a href=\"https:\/\/www.greenfly.com\/in-the-news\/mlb-works-with-greenfly-to-get-unique-content-to-athletes-and-boost-social-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">thanks to Greenfly<\/span><\/a> (<em>Greenfly<\/em>)<\/li>\n<li>What do you get when you cross Amazon and Starbucks? A <a href=\"https:\/\/variety.com\/2019\/tv\/news\/amazon-starbucks-this-is-football-series-lionel-messi-october-films-brutal-media-1203257785\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">soccer documentary series<\/span><\/a>, of course (<em>Variety<\/em>)<\/li>\n<li>There are endless ways we can benefit from AI. <a href=\"https:\/\/www.clickz.com\/practical-personalization-adobes-tips-for-creating-meaningful-moments-with-ai-and-automation\/244389\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Just ask Adobe<\/span><\/a> (<em>ClickZ<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> This police officer <a href=\"https:\/\/abcnews.go.com\/US\/officer-pulls-toddler-daughter-driving-wrong-side-road\/story?id=63943276\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">pulled over<\/span><\/a> his toddler daughter for driving on the wrong side of the road (<em>ABC News<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-10547\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Wild-Business-Growth-Podcast-50-Sue-B.-Zimmerman-The-Instagram-Expert-Creative-Crafter-300x300.jpg\" alt=\"Wild Business Growth Podcast #50 Sue B. Zimmerman - The Instagram Expert, Creative Crafter\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Wild-Business-Growth-Podcast-50-Sue-B.-Zimmerman-The-Instagram-Expert-Creative-Crafter-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Wild-Business-Growth-Podcast-50-Sue-B.-Zimmerman-The-Instagram-Expert-Creative-Crafter-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Wild-Business-Growth-Podcast-50-Sue-B.-Zimmerman-The-Instagram-Expert-Creative-Crafter-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Wild-Business-Growth-Podcast-50-Sue-B.-Zimmerman-The-Instagram-Expert-Creative-Crafter-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Wild-Business-Growth-Podcast-50-Sue-B.-Zimmerman-The-Instagram-Expert-Creative-Crafter-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Wild-Business-Growth-Podcast-50-Sue-B.-Zimmerman-The-Instagram-Expert-Creative-Crafter-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Wild-Business-Growth-Podcast-50-Sue-B.-Zimmerman-The-Instagram-Expert-Creative-Crafter-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Wild-Business-Growth-Podcast-50-Sue-B.-Zimmerman-The-Instagram-Expert-Creative-Crafter.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 50<\/span><\/a> (!!) of the <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> featuring Sue B. Zimmerman &#8211; The Instagram Expert, Creative Crafter<\/li>\n<li>Podcast Episode #50 and Hippo Tip #100 in the same week?! That&#8217;s what happens when <a href=\"https:\/\/www.instagram.com\/p\/BzYXTw3plYg\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Sue B. takes over<\/span><\/a> your Instagram account<\/li>\n<li>We hope you had a Hip Hip Hippo <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1146812803279462400\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">4th of July<\/span><\/a>!<\/li>\n<li>Miss the previous <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-53-the-instagram-expert-sue-b-zimmerman-podcast-and-creative-marketing-by-google-maps\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a>? Explore the creative marketing Google Maps, Ikea, Twitch, and more executed<\/li>\n<\/ul>\n<h2><strong>How would you like to have a podcast of your own? Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a> to get the ball rolling!<\/strong><\/h2>\n<p>Get ready for more impeccable Hippo insights every single week! If you have any questions or comments on the Hippo Digest, Wild Business Growth Podcast, or other Hippo Direct content, chat with us on either <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or\u00a0<a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Home Sweet Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This Hippo Digest includes our podcast with Lakeside Laundry Equipment &#038; A.L.L. Laundry Service Owner Howard Shear and creative marketing by Veloz, Urban Decay, the MLB, and more! The Hippo Digest is your place to get wild marketing ideas every single week. Sign up to get the Hippo Digest straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":10685,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,1285,182,60],"tags":[],"class_list":["post-10682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-inspiration-creativity","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #54 - Howard Shear Podcast and Creative Marketing by Veloz - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This Hippo Digest includes our podcast with Lakeside Laundry Equipment &amp; A.L.L. Laundry Service Owner Howard Shear and creative marketing by Veloz, Urban Decay, the MLB, and more! The Hippo Digest is your place to get wild marketing ideas every single week. Sign up to get the Hippo Digest straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-54-howard-shear-podcast-and-creative-marketing-by-veloz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #54 - Howard Shear Podcast and Creative Marketing by Veloz\" \/>\n<meta property=\"og:description\" content=\"This Hippo Digest includes our podcast with Lakeside Laundry Equipment &amp; A.L.L. Laundry Service Owner Howard Shear and creative marketing by Veloz, Urban Decay, the MLB, and more! The Hippo Digest is your place to get wild marketing ideas every single week. Sign up to get the Hippo Digest straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-54-howard-shear-podcast-and-creative-marketing-by-veloz\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-11T23:41:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-13T15:15:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/09\/Hippo-Digest-54-Howard-Shear-Podcast-and-Creative-Marketing-by-Veloz.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-54-howard-shear-podcast-and-creative-marketing-by-veloz\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-54-howard-shear-podcast-and-creative-marketing-by-veloz\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #54 &#8211; Howard Shear Podcast and Creative Marketing by Veloz\",\"datePublished\":\"2019-09-11T23:41:39+00:00\",\"dateModified\":\"2019-09-13T15:15:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-54-howard-shear-podcast-and-creative-marketing-by-veloz\\\/\"},\"wordCount\":460,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-54-howard-shear-podcast-and-creative-marketing-by-veloz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Hippo-Digest-54-Howard-Shear-Podcast-and-Creative-Marketing-by-Veloz.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Inspiration &amp; Creativity\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-54-howard-shear-podcast-and-creative-marketing-by-veloz\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-54-howard-shear-podcast-and-creative-marketing-by-veloz\\\/\",\"name\":\"Hippo Digest #54 - Howard Shear Podcast and Creative Marketing by Veloz - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-54-howard-shear-podcast-and-creative-marketing-by-veloz\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-54-howard-shear-podcast-and-creative-marketing-by-veloz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Hippo-Digest-54-Howard-Shear-Podcast-and-Creative-Marketing-by-Veloz.png\",\"datePublished\":\"2019-09-11T23:41:39+00:00\",\"dateModified\":\"2019-09-13T15:15:15+00:00\",\"description\":\"This Hippo Digest includes our podcast with Lakeside Laundry Equipment & A.L.L. 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