{"id":10576,"date":"2019-07-30T20:35:30","date_gmt":"2019-07-30T20:35:30","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=10576"},"modified":"2019-07-30T20:35:30","modified_gmt":"2019-07-30T20:35:30","slug":"hippo-digest-53-the-instagram-expert-sue-b-zimmerman-podcast-and-creative-marketing-by-google-maps","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-53-the-instagram-expert-sue-b-zimmerman-podcast-and-creative-marketing-by-google-maps\/","title":{"rendered":"Hippo Digest #53 &#8211; The Instagram Expert Sue B. Zimmerman Podcast and Creative Marketing by Google Maps"},"content":{"rendered":"<h2><strong>Are you ready to make some fireworks on Instagram?<br \/>\n<\/strong><\/h2>\n<p>You&#8217;re in luck thanks to this week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> guest, <a href=\"https:\/\/suebzimmerman.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Sue B. Zimmerman<\/span><\/a>! Sue B. is The Instagram Expert and teaches small business owners how to establish and grow an engaged Instagram following that converts. Her spectacular display of Instagram skills has earned oohs and ahhs in <em>Inc., Forbes, Entrepreneur<\/em>, and even Netflix.<\/p>\n<p><a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-50-sue-b-zimmerman-the-instagram-expert-creative-crafter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Listen<\/span><\/a> to the insta-grand episode (#50!!) to hear Sue B.&#8217;s journey to becoming The Instagram Expert, how to get business results through Instagram today, and her tips for creativity. Hear the episode on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Apple Podcasts<\/span><\/a> \/ iTunes and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and <em><strong>subscribe and leave a 5-star review<\/strong><\/em> if Sue B. fired you up for the &#8216;gram!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-10581\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/4th-of-July-Still-2-300x300.jpg\" alt=\"Hippo Digest Direct Weekly Recap Creative Marketing\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/4th-of-July-Still-2-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/4th-of-July-Still-2-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/4th-of-July-Still-2-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/4th-of-July-Still-2-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/4th-of-July-Still-2-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/4th-of-July-Still-2-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/4th-of-July-Still-2-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/4th-of-July-Still-2-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/4th-of-July-Still-2-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/4th-of-July-Still-2.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Imagine seeing how crowded your train or bus is before it&#8217;s even in sight. Enter <a href=\"https:\/\/www.engadget.com\/2019\/06\/27\/google-maps-public-transit-crowdedness-predictions-delays\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Google Maps<\/span><\/a> (<em>Engadget<\/em>)<\/li>\n<li>What font are you most comfortable with? Ikea wants the <a href=\"https:\/\/www.theverge.com\/tldr\/2019\/7\/1\/20677211\/ikea-soffa-sans-font-vallentuna-planner-sofa-couches\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">last word<\/span><\/a> (<em>The Verge<\/em>)<\/li>\n<li>What do you get when you combine Twitch, QVC, and Amazon Prime Day? <a href=\"https:\/\/adexchanger.com\/online-advertising\/twitch-will-sell-products-qvc-style-for-prime-day\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">This<\/span><\/a> (<em>AdExchanger<\/em>)<\/li>\n<li>What&#8217;s more terrifying than Chucky from Child&#8217;s Play? A <a href=\"https:\/\/mckinney.com\/2019\/06\/28\/mckinney-las-chatbot-for-orion-pictures-creates-record-engagement-on-reddit\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">chatbot<\/span><\/a> of Chucky from Child&#8217;s Play (<em>McKinney<\/em>)<\/li>\n<li>Fifth Third Bank is quite mathematical with <a href=\"https:\/\/www.53.com\/content\/fifth-third\/en\/mkg\/better.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">more than a fraction<\/span><\/a> of their advertising (<em>Fifth Third Bank<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> Ping pong on the subway? <a href=\"https:\/\/mashable.com\/article\/new-york-subway-ping-pong\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Why not<\/span><\/a> (<em>Mashable<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-10547\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Wild-Business-Growth-Podcast-50-Sue-B.-Zimmerman-The-Instagram-Expert-Creative-Crafter-300x300.jpg\" alt=\"Wild Business Growth Podcast #50 Sue B. Zimmerman - The Instagram Expert, Creative Crafter\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Wild-Business-Growth-Podcast-50-Sue-B.-Zimmerman-The-Instagram-Expert-Creative-Crafter-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Wild-Business-Growth-Podcast-50-Sue-B.-Zimmerman-The-Instagram-Expert-Creative-Crafter-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Wild-Business-Growth-Podcast-50-Sue-B.-Zimmerman-The-Instagram-Expert-Creative-Crafter-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Wild-Business-Growth-Podcast-50-Sue-B.-Zimmerman-The-Instagram-Expert-Creative-Crafter-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Wild-Business-Growth-Podcast-50-Sue-B.-Zimmerman-The-Instagram-Expert-Creative-Crafter-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Wild-Business-Growth-Podcast-50-Sue-B.-Zimmerman-The-Instagram-Expert-Creative-Crafter-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Wild-Business-Growth-Podcast-50-Sue-B.-Zimmerman-The-Instagram-Expert-Creative-Crafter-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Wild-Business-Growth-Podcast-50-Sue-B.-Zimmerman-The-Instagram-Expert-Creative-Crafter.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-49-steve-woodruff-king-of-clarity-author-of-clarity-wins\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 49<\/span><\/a> of the <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> featuring Steve Woodruff &#8211; King of Clarity, Author of Clarity Wins<\/li>\n<li>Are you using online and offline marketing together? It&#8217;s time to connect, as <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1143627157421416454\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #99<\/span><\/a> plugged<\/li>\n<li>Wake up! <a href=\"https:\/\/www.instagram.com\/p\/BzOJ9s-ppku\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Wake&#8217;s up<\/span><\/a>!<\/li>\n<li>Miss last week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-52-steve-woodruff-podcast-and-creative-marketing-by-corona\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a>? Rock out to the creative marketing Corona, Dunkin&#8217;, Denny&#8217;s, and more blasted off<\/li>\n<\/ul>\n<h2><strong>How would you like to have a podcast of your own? Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a> to get the ball rolling!<\/strong><\/h2>\n<p>Stay stoked for more Hippo insta-gems every single week! If you have any questions or comments on the Hippo Digest, <em>Wild Business Growth Podcast<\/em>, or other Hippo Direct content, chat with us on either <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or\u00a0<a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Happening Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with The Instagram Expert Sue B. Zimmerman and creative marketing by Google Maps, Ikea, Twitch, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":10580,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,1285,182,60],"tags":[],"class_list":["post-10576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-inspiration-creativity","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #53 - The Instagram Expert Sue B. Zimmerman Podcast and Creative Marketing by Google Maps - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with The Instagram Expert Sue B. Zimmerman and creative marketing by Google Maps, Ikea, Twitch, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-53-the-instagram-expert-sue-b-zimmerman-podcast-and-creative-marketing-by-google-maps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #53 - The Instagram Expert Sue B. Zimmerman Podcast and Creative Marketing by Google Maps\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our podcast with The Instagram Expert Sue B. Zimmerman and creative marketing by Google Maps, Ikea, Twitch, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-53-the-instagram-expert-sue-b-zimmerman-podcast-and-creative-marketing-by-google-maps\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-30T20:35:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Hippo-Digest-53-The-Instagram-Expert-Sue-B.-Zimmerman-Podcast-and-Creative-Marketing-by-Google-Maps.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-53-the-instagram-expert-sue-b-zimmerman-podcast-and-creative-marketing-by-google-maps\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-53-the-instagram-expert-sue-b-zimmerman-podcast-and-creative-marketing-by-google-maps\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #53 &#8211; The Instagram Expert Sue B. 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