{"id":10496,"date":"2019-07-13T22:15:57","date_gmt":"2019-07-13T22:15:57","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=10496"},"modified":"2019-07-13T22:15:57","modified_gmt":"2019-07-13T22:15:57","slug":"hippo-digest-51-shama-hyder-podcast-and-creative-marketing-by-tic-tac","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-51-shama-hyder-podcast-and-creative-marketing-by-tic-tac\/","title":{"rendered":"Hippo Digest #51 &#8211; Shama Hyder Podcast and Creative Marketing by Tic Tac"},"content":{"rendered":"<h2><strong>Are you ready to find your marketing zen?<br \/>\n<\/strong><\/h2>\n<p>Meet this week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> guest, <a href=\"https:\/\/shamahyder.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Shama Hyder<\/span><\/a>! Shama is the award-winning Founder &amp; CEO of Zen Media and has been named the &#8220;Zen Master of Marketing&#8221; by <em>Entrepreneur<\/em> and the &#8220;Millennial Master of the Universe&#8221; by <em>Fast Company<\/em>. She&#8217;s been honored by both the White House and United Nations as one of the top 100 young entrepreneurs in the country.<\/p>\n<p><a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-48-shama-hyder-zen-master-of-marketing-founder-of-zen-media\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Listen<\/span><\/a> to the fulfilling episode to hear how Shama started a thriving business in the U.S. after growing up in India, how to effectively market in today&#8217;s digital and social media age, and her favorite ways to stay creative. Hear the episode on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Apple Podcasts<\/span><\/a> \/ iTunes and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and <em><strong>subscribe and leave a 5-star review<\/strong><\/em> if you&#8217;ve found your zen!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-10498\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Fathers-Day-Still-2-300x300.jpg\" alt=\"Hippo Digest Direct Weekly Recap of Creative Marketing\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Fathers-Day-Still-2-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Fathers-Day-Still-2-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Fathers-Day-Still-2-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Fathers-Day-Still-2-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Fathers-Day-Still-2-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Fathers-Day-Still-2-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Fathers-Day-Still-2-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Fathers-Day-Still-2.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Tic Tac celebrated <a href=\"https:\/\/www.thedrum.com\/news\/2019\/06\/16\/tic-tac-hopes-make-mint-mens-fashion-with-fathers-day-cufflinks\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Father&#8217;s Day<\/span><\/a> with the freshest (couldn&#8217;t resist) cufflinks you&#8217;ll ever see (<em>The Drum<\/em>)<\/li>\n<li>Imagine a world where you can change the channel <a href=\"https:\/\/www.theverge.com\/2019\/6\/17\/18681792\/comcast-eye-control-accessibility-feature-change-tv-channels\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">with your eyes<\/span><\/a>. That&#8217;s this world, thanks to Comcast (<em>The Verge<\/em>)<\/li>\n<li>Ever stayed at an Airbnb? You can now have a <a href=\"https:\/\/www.fastcompany.com\/90363322\/airbnb-launches-adventures-its-foray-into-extreme-tours\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">full-fledged Adventure<\/span><\/a> through Airbnb (<em>Fast Company<\/em>)<\/li>\n<li>Nothing to see here&#8230;just Amazon cloning a <a href=\"https:\/\/www.wired.com\/story\/how-amazon-cloned-neighborhood-test-delivery-robots\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">whole neighborhood<\/span><\/a> and what not (<em>WIRED<\/em>)<\/li>\n<li>Gatorade&#8217;s new media strategy is called &#8220;<a href=\"https:\/\/digiday.com\/marketing\/gatorade-now-video-everywhere-media-strategy-new-ar-snapchat-lens\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">video everywhere<\/span><\/a>&#8221; and makes a ton of sense (<em>Digiday<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> You&#8217;ve never seen Jupiter <a href=\"https:\/\/www.wired.com\/2017\/06\/juno-jupiter-video\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">like this<\/span><\/a> before. Watch full screen. No comment on the music (<em>WIRED<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-10406\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/06\/Wild-Business-Growth-Podcast-47-Donald-Kelly-The-Sales-Evangelist-Podcasting-Powerhouse-300x300.jpg\" alt=\"Wild Business Growth Podcast Hippo Direct\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/06\/Wild-Business-Growth-Podcast-47-Donald-Kelly-The-Sales-Evangelist-Podcasting-Powerhouse-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/06\/Wild-Business-Growth-Podcast-47-Donald-Kelly-The-Sales-Evangelist-Podcasting-Powerhouse-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/06\/Wild-Business-Growth-Podcast-47-Donald-Kelly-The-Sales-Evangelist-Podcasting-Powerhouse-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/06\/Wild-Business-Growth-Podcast-47-Donald-Kelly-The-Sales-Evangelist-Podcasting-Powerhouse-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/06\/Wild-Business-Growth-Podcast-47-Donald-Kelly-The-Sales-Evangelist-Podcasting-Powerhouse-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/06\/Wild-Business-Growth-Podcast-47-Donald-Kelly-The-Sales-Evangelist-Podcasting-Powerhouse.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 47<\/span><\/a> of the <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> featuring Donald Kelly &#8211; The Sales Evangelist, Podcasting Powerhouse<\/li>\n<li>Don&#8217;t get lost in the maze&#8230;embrace the maze, as <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1138532185009508357\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #97<\/span><\/a> popped<\/li>\n<li>Are you a fan of The Wire? <a href=\"https:\/\/www.instagram.com\/p\/Bys6F2mp8mG\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #98<\/span><\/a> will bring about some tapping nostalgia<\/li>\n<li>Miss last week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-50-donald-kelly-podcast-and-creative-marketing-by-the-salvation-army\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a>? Slurp up the creative marketing The Salvation Army, Nike, IHOP, and more served up<\/li>\n<\/ul>\n<h2><strong>How would you like to have a podcast of your own? Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a> to get the ball rolling!<\/strong><\/h2>\n<p>Get refreshed for more inspiring Hippo insights every single week! If you have any questions or comments on the Hippo Digest, <em>Wild Business Growth Podcast<\/em>, or other Hippo Direct content, chat with us on either <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or\u00a0<a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Harmonious Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with Zen Media Founder Shama Hyder and creative marketing by Tic Tac, Comcast, Airbnb, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":10497,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,1285,182,60],"tags":[],"class_list":["post-10496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-inspiration-creativity","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #51 - Shama Hyder Podcast and Creative Marketing by Tic Tac - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with Zen Media Founder Shama Hyder and creative marketing by Tic Tac, Comcast, Airbnb, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-51-shama-hyder-podcast-and-creative-marketing-by-tic-tac\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #51 - Shama Hyder Podcast and Creative Marketing by Tic Tac\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our podcast with Zen Media Founder Shama Hyder and creative marketing by Tic Tac, Comcast, Airbnb, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-51-shama-hyder-podcast-and-creative-marketing-by-tic-tac\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-13T22:15:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/07\/Hippo-Digest-51-Shama-Hyder-Podcast-and-Creative-Marketing-by-Tic-Tac.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-51-shama-hyder-podcast-and-creative-marketing-by-tic-tac\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-51-shama-hyder-podcast-and-creative-marketing-by-tic-tac\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #51 &#8211; Shama Hyder Podcast and Creative Marketing by Tic Tac\",\"datePublished\":\"2019-07-13T22:15:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-51-shama-hyder-podcast-and-creative-marketing-by-tic-tac\\\/\"},\"wordCount\":447,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-51-shama-hyder-podcast-and-creative-marketing-by-tic-tac\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/Hippo-Digest-51-Shama-Hyder-Podcast-and-Creative-Marketing-by-Tic-Tac.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Inspiration &amp; Creativity\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-51-shama-hyder-podcast-and-creative-marketing-by-tic-tac\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-51-shama-hyder-podcast-and-creative-marketing-by-tic-tac\\\/\",\"name\":\"Hippo Digest #51 - Shama Hyder Podcast and Creative Marketing by Tic Tac - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-51-shama-hyder-podcast-and-creative-marketing-by-tic-tac\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-51-shama-hyder-podcast-and-creative-marketing-by-tic-tac\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/Hippo-Digest-51-Shama-Hyder-Podcast-and-Creative-Marketing-by-Tic-Tac.png\",\"datePublished\":\"2019-07-13T22:15:57+00:00\",\"description\":\"This week's Hippo Digest includes our podcast with Zen Media Founder Shama Hyder and creative marketing by Tic Tac, Comcast, Airbnb, and more! 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