{"id":10369,"date":"2019-06-07T20:49:35","date_gmt":"2019-06-07T20:49:35","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=10369"},"modified":"2019-06-07T20:49:35","modified_gmt":"2019-06-07T20:49:35","slug":"hippo-digest-49-elise-gelwicks-podcast-and-creative-marketing-by-ikea","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-49-elise-gelwicks-podcast-and-creative-marketing-by-ikea\/","title":{"rendered":"Hippo Digest #49 &#8211; Elise Gelwicks Podcast and Creative Marketing by IKEA"},"content":{"rendered":"<h2><strong>What&#8217;s it like giving up a six-figure job in order to start your own business?<br \/>\n<\/strong><\/h2>\n<p>Find out from this week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> guest, <a href=\"https:\/\/www.theinternview.com\/about\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Elise Gelwicks<\/span><\/a>! Elise founded InternView in 2018 to help companies build meaningful internship programs and host professional development workshops for interns. She&#8217;s doing all this after leaving her career as a Fortune 500 Customer Business Partner and management consultant. She also may or may not have been a classmate of mine at Indiana University&#8217;s Kelley School of Business.<\/p>\n<p><a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-46-elise-gelwicks-internship-expert-founder-of-internview\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Listen<\/span><\/a> to the super real episode to hear how Elise started InternView, how she&#8217;s managed to get press in <em>The New York Times<\/em> and <em>ABC News<\/em>, and what you can do to create an effective internship program. Hear the episode on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Apple Podcasts<\/span><\/a> \/ iTunes and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and subscribe and leave a 5-star review if you&#8217;re ready to build an unmatched internship program.<\/p>\n<p><em><strong>Based in the Chicago area and want to fire up your interns? Sign up for Elise&#8217;s <a href=\"https:\/\/internview.xtensio.com\/fddn7vim\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Empowered Intern Workshop<\/span><\/a> &#8211; it&#8217;s on June 21st! <\/strong><\/em><\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-10372\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/06\/Oppositeday-300x300.png\" alt=\"Hippo Digest Direct Wild Business Growth Podcast Creative Marketing Recap\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/06\/Oppositeday-66x66.png 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/06\/Oppositeday-150x150.png 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/06\/Oppositeday-200x200.png 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/06\/Oppositeday-300x300.png 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/06\/Oppositeday-400x400.png 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/06\/Oppositeday-600x600.png 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/06\/Oppositeday-768x768.png 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/06\/Oppositeday.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Are you a fan of <em>Friends<\/em>, <em>The Simpsons<\/em>, or <em>Stranger Things<\/em>? You&#8217;ll love <a href=\"https:\/\/mashable.com\/article\/ikea-living-room-sets-friends-simpsons-stranger-things\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">what IKEA did<\/span><\/a> in the U.A.E. (<em>Mashable<\/em>)<\/li>\n<li>Coors Light is giving away <a href=\"https:\/\/www.themanual.com\/food-and-drink\/coors-light-temperature-free-beer-giveaway\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">free beer<\/span><\/a> (hooray!!) to cities who hit record-breaking temperatures in June (<em>The Manual<\/em>)<\/li>\n<li>Watching the French Open? You can purchase items from <a href=\"https:\/\/www.mediapost.com\/publications\/article\/336447\/nbcuniversal-launches-shoppable-ad-product-at-fr.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">brands like Lacoste<\/span><\/a> just by holding your phone up to the screen (<em>MediaPost<\/em>)<\/li>\n<li>Nike surprised the U.S. Women&#8217;s National Team in a rather <a href=\"https:\/\/www.ussoccer.com\/stories\/2019\/05\/btc-uswnt-lights-up-times-square-hits-world-cup-media-day-in-nyc\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Big Apple<\/span><\/a> (<em>U.S. Soccer<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> This robot has <a href=\"https:\/\/www.wired.com\/story\/robot-writing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">quite the Hancock<\/span><\/a> (<em>WIRED<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-10309\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-45-Kevin-Lane-Inventor-of-Create-A-Castle-Sandcastle-Genius-300x300.jpg\" alt=\"Wild Business Growth Podcast #45 Kevin Lane - Inventor of Create A Castle, Sandcastle Genius\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-45-Kevin-Lane-Inventor-of-Create-A-Castle-Sandcastle-Genius-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-45-Kevin-Lane-Inventor-of-Create-A-Castle-Sandcastle-Genius-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-45-Kevin-Lane-Inventor-of-Create-A-Castle-Sandcastle-Genius-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-45-Kevin-Lane-Inventor-of-Create-A-Castle-Sandcastle-Genius-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-45-Kevin-Lane-Inventor-of-Create-A-Castle-Sandcastle-Genius-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-45-Kevin-Lane-Inventor-of-Create-A-Castle-Sandcastle-Genius-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-45-Kevin-Lane-Inventor-of-Create-A-Castle-Sandcastle-Genius-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-45-Kevin-Lane-Inventor-of-Create-A-Castle-Sandcastle-Genius.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-45-kevin-lane-inventor-of-create-a-castle-sandcastle-genius\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 45<\/span><\/a> of the <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> featuring Kevin Lane &#8211; Inventor of Create A Castle, Sandcastle Genius<\/li>\n<li>You&#8217;ve got just a few seconds for people to read your emails. <a href=\"https:\/\/www.hippodirect.com\/blog\/how-to-get-skimmers-to-read-and-act-upon-your-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Here&#8217;s how<\/span><\/a> to make them count<\/li>\n<li>Please, please, please\u2026take people who unsubscribe off your email transmit list, as <a href=\"https:\/\/www.instagram.com\/p\/ByBvaNYp8uq\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #95<\/span><\/a> surrendered<\/li>\n<li>Who do you think will win the NBA Finals? Someone has to <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1134171380398866434\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">earn that trophy<\/span><\/a><\/li>\n<li>Miss last week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-48-kevin-lane-podcast-and-creative-marketing-by-coca-cola\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a>? Soak up the creative marketing Coca-Cola, the Jordan brand, Busch, and more let loose<\/li>\n<\/ul>\n<h2><strong>How would you like to have a podcast of your own? Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a> to get the ball rolling!<\/strong><\/h2>\n<p>Get in-turned up for more interesting Hippo insights every single week! If you have any questions or comments on the Hippo Digest, <em>Wild Business Growth Podcast<\/em>, or other Hippo Direct content, chat with us on either <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or\u00a0<a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Helpful Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with InternView Founder Elise Gelwicks and creative marketing by IKEA, Coors Light, Lacoste, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":10371,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,1285,182,60],"tags":[],"class_list":["post-10369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-inspiration-creativity","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #49 - Elise Gelwicks Podcast and Creative Marketing by IKEA - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with InternView Founder Elise Gelwicks and creative marketing by IKEA, Coors Light, Lacoste, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-49-elise-gelwicks-podcast-and-creative-marketing-by-ikea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #49 - Elise Gelwicks Podcast and Creative Marketing by IKEA\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our podcast with InternView Founder Elise Gelwicks and creative marketing by IKEA, Coors Light, Lacoste, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-49-elise-gelwicks-podcast-and-creative-marketing-by-ikea\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-07T20:49:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/06\/Hippo-Digest-49-Elise-Gelwicks-Podcast-and-Creative-Marketing-by-IKEA.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-49-elise-gelwicks-podcast-and-creative-marketing-by-ikea\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-49-elise-gelwicks-podcast-and-creative-marketing-by-ikea\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #49 &#8211; Elise Gelwicks Podcast and Creative Marketing by IKEA\",\"datePublished\":\"2019-06-07T20:49:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-49-elise-gelwicks-podcast-and-creative-marketing-by-ikea\\\/\"},\"wordCount\":495,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-49-elise-gelwicks-podcast-and-creative-marketing-by-ikea\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Hippo-Digest-49-Elise-Gelwicks-Podcast-and-Creative-Marketing-by-IKEA.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Inspiration &amp; Creativity\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-49-elise-gelwicks-podcast-and-creative-marketing-by-ikea\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-49-elise-gelwicks-podcast-and-creative-marketing-by-ikea\\\/\",\"name\":\"Hippo Digest #49 - Elise Gelwicks Podcast and Creative Marketing by IKEA - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-49-elise-gelwicks-podcast-and-creative-marketing-by-ikea\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-49-elise-gelwicks-podcast-and-creative-marketing-by-ikea\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Hippo-Digest-49-Elise-Gelwicks-Podcast-and-Creative-Marketing-by-IKEA.png\",\"datePublished\":\"2019-06-07T20:49:35+00:00\",\"description\":\"This week's Hippo Digest includes our podcast with InternView Founder Elise Gelwicks and creative marketing by IKEA, Coors Light, Lacoste, and more! 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