{"id":10323,"date":"2019-05-31T19:15:13","date_gmt":"2019-05-31T19:15:13","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=10323"},"modified":"2019-05-31T19:15:13","modified_gmt":"2019-05-31T19:15:13","slug":"hippo-digest-48-kevin-lane-podcast-and-creative-marketing-by-coca-cola","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-48-kevin-lane-podcast-and-creative-marketing-by-coca-cola\/","title":{"rendered":"Hippo Digest #48 &#8211; Kevin Lane Podcast and Creative Marketing by Coca-Cola"},"content":{"rendered":"<h2><strong>Happy<em> Unofficial<\/em> Summer! Meet the man who&#8217;s revolutionizing the sandcastle<br \/>\n<\/strong><\/h2>\n<p>It&#8217;s this week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> guest, <a href=\"https:\/\/createacastle.com\/#shopify-section-1482978247786\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Kevin Lane<\/span><\/a>! Kevin invented Create A Castle after seeing a dad and his son struggle to finish their sandcastle during a beach vacation. After multiple years of perfecting the incredibly efficient new castle-building design, his invention has now been featured on <em>LIVE with Kelly and Ryan<\/em> and is lined up for QVC this summer.<\/p>\n<p><a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-45-kevin-lane-inventor-of-create-a-castle-sandcastle-genius\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Listen<\/span><\/a> to the family fun episode to hear how Kevin launched Create A Castle, how it works, and the creativity lessons we can learn from kids. Hear the episode on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Apple Podcasts<\/span><\/a> \/ iTunes and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and <em><strong>subscribe and leave a 5-star review<\/strong><\/em> if Create A Castle is your new favorite summer toy!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-10326\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Emily-Griffith-Digital-Nomad-Lil-Bucks-300x300.jpg\" alt=\"Hippo Digest Direct Wild Business Growth Podcast Creative Marketing Recap\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Emily-Griffith-Digital-Nomad-Lil-Bucks-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Emily-Griffith-Digital-Nomad-Lil-Bucks-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Emily-Griffith-Digital-Nomad-Lil-Bucks-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Emily-Griffith-Digital-Nomad-Lil-Bucks-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Emily-Griffith-Digital-Nomad-Lil-Bucks-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Emily-Griffith-Digital-Nomad-Lil-Bucks-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Emily-Griffith-Digital-Nomad-Lil-Bucks-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Emily-Griffith-Digital-Nomad-Lil-Bucks.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Get ready for all the brands jumping in on <em>Stranger Things<\/em>! <a href=\"https:\/\/www.fastcompany.com\/90354710\/why-coca-cola-chose-to-re-live-the-new-coke-disaster-for-netflix-stranger-things\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">New Coke<\/span><\/a> is up first (<em>Fast Company<\/em>)<\/li>\n<li>The Jordan brand is <a href=\"https:\/\/www.marketingdive.com\/news\/busch-offers-to-marry-a-lucky-couple-and-pay-the-bill\/555187\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">stomping all over<\/span><\/a> Fortnite (<em>Engadget<\/em>)<\/li>\n<li>Did you know Busch has a Busch Guy? Well, Busch Guy is <a href=\"https:\/\/www.engadget.com\/2019\/05\/22\/fortnite-jordan-nike-creative-game-mode\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">going to marry<\/span><\/a> a lucky couple (<em>Marketing Dive<\/em>)<\/li>\n<li>Peet&#8217;s Coffee went <a href=\"https:\/\/www.thedrum.com\/news\/2019\/05\/20\/peet-s-coffee-enlists-comedian-iliza-shlesinger-get-funny-with-iced-espresso-drinks\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">incredibly unscripted<\/span><\/a> with comedian Iliza Shlesinger (<em>The Drum<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> Here&#8217;s why <a href=\"http:\/\/mentalfloss.com\/article\/582850\/reason-why-we-pour-milk-over-cereal\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">milk &amp; cereal<\/span><\/a> became a pair in the first place (<em>Mental Floss<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-10309\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-45-Kevin-Lane-Inventor-of-Create-A-Castle-Sandcastle-Genius-300x300.jpg\" alt=\"Wild Business Growth Podcast #45 Kevin Lane - Inventor of Create A Castle, Sandcastle Genius\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-45-Kevin-Lane-Inventor-of-Create-A-Castle-Sandcastle-Genius-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-45-Kevin-Lane-Inventor-of-Create-A-Castle-Sandcastle-Genius-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-45-Kevin-Lane-Inventor-of-Create-A-Castle-Sandcastle-Genius-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-45-Kevin-Lane-Inventor-of-Create-A-Castle-Sandcastle-Genius-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-45-Kevin-Lane-Inventor-of-Create-A-Castle-Sandcastle-Genius-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-45-Kevin-Lane-Inventor-of-Create-A-Castle-Sandcastle-Genius-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-45-Kevin-Lane-Inventor-of-Create-A-Castle-Sandcastle-Genius-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-45-Kevin-Lane-Inventor-of-Create-A-Castle-Sandcastle-Genius.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-44-kim-kaupe-shark-tank-success-co-founder-of-the-superfan-company\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 44<\/span><\/a> of the <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> featuring Kim Kaupe &#8211; <em>Shark Tank<\/em> Success, Co-Founder of The Superfan Company<\/li>\n<li>When&#8217;s the last time you updated your business card? They&#8217;re still <a href=\"https:\/\/www.hippodirect.com\/blog\/the-10-marketing-energy-boost-any-business-can-use\/?fbclid=IwAR2h2lw-_OkbqWnP51jez_ofPAgo5bvJT7bXVTgVDMzVCoi8n-OIa_Cj0PI\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">surprisingly effective<\/span><\/a><\/li>\n<li>How do you bring about that natural voice when podcasting? Practice, practice, practice, as <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1131609937006747650\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #94<\/span><\/a> preached<\/li>\n<li>It&#8217;s time to get adventurous with your marketing. We&#8217;re talking <a href=\"https:\/\/www.instagram.com\/p\/Bxu7sBMjhfI\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">off-road adventurous<\/span><\/a><\/li>\n<li>Miss last week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-47-kim-kaupe-podcast-and-creative-marketing-by-taco-bell\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a>? Find out the creative marketing Taco Bell, Vita Coco, Kia, and more got up to<\/li>\n<\/ul>\n<h2><strong>How would you like to have a podcast of your own? Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a> to get the ball rolling!<\/strong><\/h2>\n<p>Get your swimsuit ready for more Hippo splish-splash fun every single week! If you have any questions or comments on the Hippo Digest, <em>Wild Business Growth Podcast<\/em>, or other Hippo Direct content, chat with us on either <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or\u00a0<a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Happy Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with Create A Castle Inventor Kevin Lane and creative marketing by Coca-Cola, the Jordan brand, Busch, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":10325,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,1285,182,60],"tags":[],"class_list":["post-10323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-inspiration-creativity","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hippo Digest #48 - Kevin Lane Podcast and Creative Marketing by Coca-Cola - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with Create A Castle Inventor Kevin Lane and creative marketing by Coca-Cola, the Jordan brand, Busch, and more! 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Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-48-kevin-lane-podcast-and-creative-marketing-by-coca-cola\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-31T19:15:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Hippo-Digest-48-Kevin-Lane-Podcast-and-Creative-Marketing-by-Coca-Cola.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-48-kevin-lane-podcast-and-creative-marketing-by-coca-cola\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-48-kevin-lane-podcast-and-creative-marketing-by-coca-cola\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\/\/www.hippodirect.com\/blog\/#\/schema\/person\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #48 &#8211; Kevin Lane Podcast and Creative Marketing by Coca-Cola\",\"datePublished\":\"2019-05-31T19:15:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-48-kevin-lane-podcast-and-creative-marketing-by-coca-cola\/\"},\"wordCount\":432,\"publisher\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-48-kevin-lane-podcast-and-creative-marketing-by-coca-cola\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Hippo-Digest-48-Kevin-Lane-Podcast-and-Creative-Marketing-by-Coca-Cola.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Inspiration &amp; Creativity\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-48-kevin-lane-podcast-and-creative-marketing-by-coca-cola\/\",\"url\":\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-48-kevin-lane-podcast-and-creative-marketing-by-coca-cola\/\",\"name\":\"Hippo Digest #48 - Kevin Lane Podcast and Creative Marketing by Coca-Cola - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-48-kevin-lane-podcast-and-creative-marketing-by-coca-cola\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-48-kevin-lane-podcast-and-creative-marketing-by-coca-cola\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Hippo-Digest-48-Kevin-Lane-Podcast-and-Creative-Marketing-by-Coca-Cola.png\",\"datePublished\":\"2019-05-31T19:15:13+00:00\",\"description\":\"This week's Hippo Digest includes our podcast with Create A Castle Inventor Kevin Lane and creative marketing by Coca-Cola, the Jordan brand, Busch, and more! 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