{"id":10282,"date":"2019-05-30T21:30:38","date_gmt":"2019-05-30T21:30:38","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=10282"},"modified":"2019-05-30T21:30:38","modified_gmt":"2019-05-30T21:30:38","slug":"wild-business-growth-podcast-45-kevin-lane-inventor-of-create-a-castle-sandcastle-genius","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-45-kevin-lane-inventor-of-create-a-castle-sandcastle-genius\/","title":{"rendered":"Wild Business Growth Podcast #45: Kevin Lane &#8211; Inventor of Create A Castle, Sandcastle Genius"},"content":{"rendered":"<p>Did you enjoy making sandcastles as a kid? I bet you have some fond memories&#8230;and some not so fond. Let&#8217;s face it &#8211; sandcastles are way more of a pain than they should be. If only there was a way to make sandcastles bigger and better than ever while eliminating the hassle. Enter this week&#8217;s podcast guest, <a href=\"https:\/\/createacastle.com\/#shopify-section-1482978247786\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Kevin Lane<\/span><\/a>! Episode #45 of the <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth\u00a0Podcast<\/em><\/span><\/a> is HERE and features the inventor of Create A Castle &#8211; the product that&#8217;s revolutionizing the way families build sandcastles. Listen to the episode on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Apple Podcasts<\/span><\/a> \/ iTunes, <a href=\"https:\/\/open.spotify.com\/show\/6mSUsqYobBljhKIuK9sKJV\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Spotify<\/span><\/a>, <a href=\"https:\/\/overcast.fm\/itunes1422144338\/wild-business-growth-podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Overcast<\/span><\/a>, and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; subscribe and leave a <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">5-star review<\/span><\/a> if you want to Create A Castle of your own!<\/p>\n<h2><strong>What is the <em>Wild Business Growth Podcast<\/em>?<\/strong><\/h2>\n<p>Hear how entrepreneurs &amp; innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single Wednesday morning who&#8217;s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude <a href=\"https:\/\/www.instagram.com\/maxbranstetter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Max Branstetter<\/span><\/a>\u00a0&#8211; that&#8217;s me!<\/p>\n<h2><strong>Episode #45: Kevin Lane &#8211; Inventor of Create A Castle, Sandcastle Genius<\/strong><\/h2>\n<p>Kevin Lane, the Sandcastle Genius, Web Developer, and Founder of Create A Castle joins the show to share his journey revolutionizing the way families build sandcastles and snowcastles. Kevin was introduced to me by my buddy Brendan O&#8217;Marra, who appeared on <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-2-brendan-omarra-digital-marketing-director-at-bic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 2<\/span><\/a> of the podcast and was friends with Kevin in high school. As soon as I checked out the Create A Castle website, I was intrigued. I had never seen a product like this before, and was blown away that Kevin thought of the idea on a beach and has totally changed his life to bring it to fruition. Kevin is one of the most creative, kind, imaginative, and hard-working leaders you&#8217;ll ever hear from (see picture below). This episode covers everything from how he came up with the idea for Create A Castle to the role 3D printing played in the invention. Here&#8217;s a small sample of what you will hear in this episode:<\/p>\n<ul>\n<li>How Kevin first became an entrepreneur with his web design business, Code Hounds<\/li>\n<li>What it&#8217;s like doing market research at the beach<\/li>\n<li>How Kevin splits his time between Code Hounds and Create A Castle<\/li>\n<li>The creative inspiration that comes from sand sculptors<\/li>\n<li>How Create A Castle differs from traditional sandcastle molds<\/li>\n<li>Why listening to new music leads to new ideas<\/li>\n<li>How Create A Castle got featured on <em>LIVE with Kelly and Ryan\u00a0<\/em>and has QVC up next<\/li>\n<li>The top GEICO commercials of all time<\/li>\n<\/ul>\n<p>Connect with Kevin at <a href=\"https:\/\/createacastle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">CreateACastle.com<\/span><\/a>,\u00a0<a href=\"mailto:KLane@CreateACastle.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">KLane@CreateACastle.com<\/span><\/a>, and on <a href=\"https:\/\/www.instagram.com\/createacastle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">social media<\/span><\/a>.<\/p>\n<p>Enjoy the show and create some castles! Check out the show notes and picture below for much more detail.<\/p>\n<p><iframe style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/9962708\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/b40000\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>Show Notes<\/strong><\/h2>\n<ul>\n<li><strong>Intro &amp; Code Hounds<\/strong>\n<ul>\n<li>[0:31] Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a> for help starting and building your own podcast or with digital marketing<\/li>\n<li>[0:43] Connect with Kevin at <a href=\"https:\/\/createacastle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">CreateACastle.com<\/span><\/a>,\u00a0<a href=\"mailto:KLane@CreateACastle.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">KLane@CreateACastle.com<\/span><\/a>, and on <a href=\"https:\/\/www.instagram.com\/createacastle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">social media<\/span><\/a><\/li>\n<li>[0:59] See Create A Castle on <a href=\"https:\/\/www.youtube.com\/watch?v=Yeq4k3YQ3dQ\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>LIVE with Kelly and Ryan<\/em><\/span><\/a>, <a href=\"https:\/\/www.qvc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">QVC<\/span><\/a><\/li>\n<li>[1:21] <a href=\"https:\/\/www.budlight.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Bud Light<\/span><\/a><\/li>\n<li>[1:31] <em>Wild Business Growth Podcast<\/em> <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-2-brendan-omarra-digital-marketing-director-at-bic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode #2: Brendan O\u2019Marra<\/span><\/a> \u2013 Digital Marketing Director at Bic<\/li>\n<li>[1:55] <a href=\"http:\/\/codehounds.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Code Hounds<\/span><\/a><\/li>\n<li>[2:04] Kevin&#8217;s background (see picture of him at the warehouse below)<\/li>\n<li>[2:23] <a href=\"https:\/\/www.greenmtn.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Green Mountain College<\/span><\/a><\/li>\n<li>[2:47] Digital Madness, <a href=\"https:\/\/www.linkedin.com\/in\/joeyneal\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Joey Neal<\/span><\/a><\/li>\n<li>[3:12] <a href=\"https:\/\/internet.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Internet.com<\/span><\/a><\/li>\n<li>[3:42] <a href=\"https:\/\/www.lifecare.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LifeCare<\/span><\/a><\/li>\n<li>[5:01] What does Code Hounds focus on<\/li>\n<li>[5:20] <a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">WordPress<\/span><\/a><\/li>\n<li>[5:29] Application Programming Interface (<a href=\"https:\/\/en.wikipedia.org\/wiki\/Application_programming_interface\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">API<\/span><\/a>), System Administrator (<a href=\"https:\/\/en.wikipedia.org\/wiki\/System_administrator\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">SysAdmin<\/span><\/a>)<\/li>\n<li>[6:15] Kevin&#8217;s passions of art and tech<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-10312 \" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Kevin-Lane-Create-A-Castle-Kits-Packed-768x1024.jpeg\" alt=\"Kevin Lane Create A Castle Kits Packed\" width=\"349\" height=\"465\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Kevin-Lane-Create-A-Castle-Kits-Packed-200x267.jpeg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Kevin-Lane-Create-A-Castle-Kits-Packed-225x300.jpeg 225w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Kevin-Lane-Create-A-Castle-Kits-Packed-400x533.jpeg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Kevin-Lane-Create-A-Castle-Kits-Packed-600x800.jpeg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Kevin-Lane-Create-A-Castle-Kits-Packed-768x1024.jpeg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Kevin-Lane-Create-A-Castle-Kits-Packed-800x1067.jpeg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Kevin-Lane-Create-A-Castle-Kits-Packed-1200x1600.jpeg 1200w\" sizes=\"(max-width: 349px) 100vw, 349px\" \/><\/p>\n<ul>\n<li><strong>Create A Castle<\/strong>\n<ul>\n<li>[7:47] What is Create A Castle<\/li>\n<li>[8:47] Where did the idea come from<\/li>\n<li>[9:39] <a href=\"https:\/\/www.acehardware.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Ace Hardware<\/span><\/a>, <a href=\"https:\/\/www.visitlagunabeach.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Laguna Beach<\/span><\/a><\/li>\n<li>[11:20] How to turn your idea into a business<\/li>\n<li>[12:22] <a href=\"https:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Amazon<\/span><\/a><\/li>\n<li>[12:40] How Kevin designed the Create A Castle<\/li>\n<li>[12:55] <a href=\"https:\/\/www.adobe.com\/products\/photoshop.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Photoshop<\/span><\/a>, Computer-aided design or Computer-aided drafting (<a href=\"https:\/\/en.wikipedia.org\/wiki\/Computer-aided_design\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">CAD<\/span><\/a>)<\/li>\n<li>[14:17] Taglines for Create A Castle<\/li>\n<li>[14:35] Create A Castle <a href=\"https:\/\/www.instagram.com\/createacastle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a><\/li>\n<li>[14:56] Create A Castle <a href=\"https:\/\/createacastle.com\/collections\/create-a-castle-master-collection\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">products<\/span><\/a><\/li>\n<li>[15:15] <a href=\"https:\/\/www.lego.com\/en-us\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LEGO<\/span><\/a><\/li>\n<li>[15:40] How to decide what products to offer<\/li>\n<li>[16:30] What it&#8217;s like doing market research at the beach<\/li>\n<li>[17:40] Experimenting with other substances to put in Create A Castle<\/li>\n<li>[18:54] <a href=\"http:\/\/www.jello.com\/recipes\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Jell-O<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Michael_Scott_(The_Office)\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Michael Scott<\/span><\/a><\/li>\n<li>[19:12] How Create A Castle got featured on <em>LIVE with Kelly and Ryan\u00a0<\/em>and has QVC up next<\/li>\n<li>[21:26] <a href=\"http:\/\/shorehomes.com\/upcomingevents.aspx?id=10\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Brigantine Beach Sand Castle Contest<\/span><\/a><\/li>\n<li>[22:05] <a href=\"https:\/\/www.iheart.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">iHeartRadio<\/span><\/a><\/li>\n<li>[22:11] <a href=\"https:\/\/www.ipwatchdog.com\/people\/lisa-ascolese\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Lisa Ascolese<\/span><\/a><\/li>\n<li>[23:22] <a href=\"https:\/\/www.imdb.com\/title\/tt0097351\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Field of Dreams<\/em><\/span><\/a><\/li>\n<li>[23:47] How Kevin splits his time between Code Hounds and Create A Castle<\/li>\n<li>[25:00] Difference between designing a website and physical product<\/li>\n<li>[26:44] The role 3D printing played in the invention<\/li>\n<li>[27:02] <a href=\"https:\/\/www.makerbot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">MakerBot<\/span><\/a><\/li>\n<li>[28:23] <a href=\"https:\/\/www.homedepot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">The Home Depot<\/span><\/a><\/li>\n<li>[28:44] How is Create A Castle manufactured now<\/li>\n<li>[30:03] Struggling with your podcast? Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a> for help starting and building your own podcast<\/li>\n<\/ul>\n<\/li>\n<li><strong>Inspiration &amp; Creativity: People, Hobbies, and Resources <\/strong>\n<ul>\n<li>[30:41] What can you do to stay creative<\/li>\n<li>[31:00] Heidi&#8217;s Cake &amp; Cookie Shop<\/li>\n<li>[31:33] <a href=\"https:\/\/www.thriftbooks.com\/series\/draw-50\/44245\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Draw 50<\/em><\/span><\/a><\/li>\n<li>[32:16] Impact of Kevin&#8217;s childhood experience with castles<\/li>\n<li>[33:48] &#8220;<a href=\"https:\/\/www.instagram.com\/p\/Bxkd-NVDuZC\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Think like a child<\/span><\/a>&#8221; Hippo Tip &#8211; thanks to Brendan O&#8217;Marra<\/li>\n<li>[34:01] Kevin&#8217;s favorite types of music<\/li>\n<li>[34:26] <a href=\"https:\/\/www.spotify.com\/us\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Spotify<\/span><\/a><\/li>\n<li>[35:48] The creative inspiration that comes from sand sculptors<\/li>\n<li>[36:04] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Michelangelo\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Michelangelo<\/span><\/a><\/li>\n<li>[36:44] Where to watch sand sculptors<\/li>\n<li>[38:09] Top sand sculpting events: <a href=\"http:\/\/reverebeachpartnership.com\/sand-sculpting-festival\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Revere Beach International Sand Sculpting Festival<\/span><\/a>, <a href=\"https:\/\/www.neptunefestival.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Neptune Festival<\/span><\/a>, <a href=\"https:\/\/www.siestakeycrystalclassic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Siesta Key Crystal Classic<\/span><\/a><\/li>\n<li>[39:35] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Quartz\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Quartz<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong>Wild Business Shoutout of the Week<\/strong>\n<ul>\n<li>[40:10] <a href=\"https:\/\/www.geico.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">GEICO<\/span><\/a><\/li>\n<li>[40:22] &#8220;<a href=\"https:\/\/www.ispot.tv\/ad\/ApY0\/geico-lifes-a-beach-more-more-more\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Life&#8217;s a Beach<\/span><\/a>&#8221; commercial<\/li>\n<li>[41:16] <a href=\"https:\/\/en.wikipedia.org\/wiki\/GEICO_Cavemen\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Caveman<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/GEICO_advertising_campaigns#The_GEICO_Gecko\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Gecko<\/span><\/a>, <a href=\"https:\/\/www.ispot.tv\/ad\/IZak\/geico-the-best-of-geico-hump-day\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hump Day<\/span><\/a><\/li>\n<li>[42:20] My <a href=\"https:\/\/www.instagram.com\/p\/Bv2iBzsnHy0\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Grandma Adele &amp; Grandpa Henry<\/span><\/a><\/li>\n<li>[42:59] <a href=\"https:\/\/www.youtube.com\/watch?v=swlC1Y4U0KE\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Maxwell the Pig<\/span><\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=L-c29SqJH5s\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Squirrels<\/span><\/a>, <a href=\"https:\/\/www.ispot.tv\/ad\/AZIA\/geico-spy-its-what-you-do\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Spy<\/span><\/a><\/li>\n<li>[43:11] GEICO ads are made by <a href=\"https:\/\/martinagency.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">The Martin Agency<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong>The Unusual: Pet Peeves, Quirks, and Weird Talents<\/strong>\n<ul>\n<li>[43:45] Kevin&#8217;s biggest pet peeve<\/li>\n<li>[44:25] <a href=\"https:\/\/www.bluetooth.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Bluetooth<\/span><\/a><\/li>\n<li>[44:38] Quirks<\/li>\n<li>[46:08] Weird talents<\/li>\n<li>[46:55] <a href=\"https:\/\/www.agway.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Agway<\/span><\/a><\/li>\n<li>[47:12] Brendan O&#8217;Marra&#8217;s <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-2-brendan-omarra-digital-marketing-director-at-bic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">woodworking<\/span><\/a><\/li>\n<li>[47:18] <a href=\"https:\/\/www.immaculatehs.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Immaculate High School<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong>Rapid-Fire Q&amp;A<\/strong>\n<ul>\n<li>[47:47] <a href=\"https:\/\/www.imdb.com\/title\/tt0944947\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Game of Thrones<\/em><\/span><\/a><\/li>\n<li>[48:04] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Harry_Potter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Harry Potter<\/em><\/span><\/a><\/li>\n<li>[48:09] <a href=\"https:\/\/www.imdb.com\/title\/tt0366551\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Harold &amp; Kumar Go to White Castle<\/em><\/span><\/a><\/li>\n<li>[48:19] Kevin&#8217;s favorite bakery treat<\/li>\n<li>[48:46] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Bodyboarding\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Boogieboarding<\/span><\/a><\/li>\n<li>[48:50] <a href=\"https:\/\/www.visitmyrtlebeach.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Myrtle Beach<\/span><\/a><\/li>\n<li>[49:32] Connect with Kevin at <a href=\"https:\/\/createacastle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">CreateACastle.com<\/span><\/a>,\u00a0<a href=\"mailto:KLane@CreateACastle.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">KLane@CreateACastle.com<\/span><\/a>, and on <a href=\"https:\/\/www.instagram.com\/createacastle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">social media<\/span><\/a><\/li>\n<li>[49:55] Kevin&#8217;s final thoughts<\/li>\n<li>[50:19] Subscribe to the <em>Wild Business Growth Podcast<\/em> and leave a 5-star review on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Apple Podcasts<\/span><\/a> \/ iTunes and <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">more<\/span><\/a>!<\/li>\n<li>[50:29] Check out the Hippo Direct Blog at <a href=\"https:\/\/www.hippodirect.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">HippoDirect.com\/Blog<\/span><\/a> for show notes, <a href=\"https:\/\/www.hippodirect.com\/blog\/the-favorite-books-entrepreneurs-marketers-read-to-unleash-creativity\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Favorite Books<\/span><\/a>, and the Hippo Digest<\/li>\n<li>[50:33] Get your creative juices flowing with the <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a> &#8211; your Weekly Recap of Creative Marketing<\/li>\n<li>[50:41] Connect with Hippo Direct on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>\u00a0including #HippoTips<\/li>\n<li>[50:46] Connect with me on <a href=\"https:\/\/www.instagram.com\/maxbranstetter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/twitter.com\/maxbranstetter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, and <a href=\"https:\/\/www.linkedin.com\/in\/max-branstetter-74150a57\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a> at @MaxBranstetter<\/li>\n<li>Theme music: Freestyle Percussion Magik &#8211; Jungle Tribe &#8211; provided by Jamendo<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><strong>How do I start a podcast?<\/strong><\/h2>\n<p>How&#8217;d you like a podcast of your own? Email me at\u00a0<a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a>\u00a0with questions on any part of the podcasting process:<\/p>\n<ul>\n<li>Podcast Planning<\/li>\n<li>Podcast Production<\/li>\n<li>Podcast Promotion<\/li>\n<li>More!<\/li>\n<\/ul>\n<p>If you&#8217;re interested, we&#8217;ll connect for a free 30-minute consultation and provide some helpful resources that have been instrumental in getting the <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\"><em><span style=\"text-decoration: underline;\">Wild Business Growth Podcast<\/span><\/em><\/span><\/a> up and rolling and connecting with high-quality guests. We love making your podcast the best it can be. Let your podcast Run Wild!<\/p>\n<p>That&#8217;s all for the No-Hassle Castle!! Who&#8217;s building <em>what <\/em>next? Get pumped for a new rockstar guest every single Wednesday morning! Let us know any guests you&#8217;d like to see on the show and follow along for your favorite marketing tips, business tips, and podcasts on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. You&#8217;ll especially enjoy <a href=\"https:\/\/www.hippodirect.com\/blog\/the-favorite-books-entrepreneurs-marketers-read-to-unleash-creativity\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">this list of the favorite books<\/span><\/a> of <em>Wild Business Growth Podcast<\/em> guests. Sign up for the <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a> email newsletter for your Weekly Recap of Creative Marketing. Let your business Run Wild&#8230;and <em><strong>Bring on the Bongos!!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Episode #45 of the Wild Business Growth Podcast features Kevin Lane &#8211; Inventor of Create A Castle, Sandcastle Genius. Hear how he came up with the idea for Create A Castle, how it differs from traditional sandcastle molds, the role 3D printing played in the invention, and the creative inspiration that comes from sand sculptors. All references and pictures can be found in these show notes.<\/p>\n","protected":false},"author":5,"featured_media":10309,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,59,56,58,50,55,1285,125,53,51,182,60],"tags":[],"class_list":["post-10282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-content-marketing","category-digital-marketing","category-entrepreneurship","category-family-business","category-innovation","category-inspiration-creativity","category-positive-energy","category-productivity","category-small-business","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wild Business Growth Podcast #45: Kevin Lane - Inventor of Create A Castle, Sandcastle Genius - Hippo Direct<\/title>\n<meta name=\"description\" content=\"Episode #45 of the Wild Business Growth Podcast features Kevin Lane - Inventor of Create A Castle, Sandcastle Genius. Hear how he came up with the idea for Create A Castle, how it differs from traditional sandcastle molds, the role 3D printing played in the invention, and the creative inspiration that comes from sand sculptors. All references and pictures can be found in these show notes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-45-kevin-lane-inventor-of-create-a-castle-sandcastle-genius\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wild Business Growth Podcast #45: Kevin Lane - Inventor of Create A Castle, Sandcastle Genius\" \/>\n<meta property=\"og:description\" content=\"Episode #45 of the Wild Business Growth Podcast features Kevin Lane - Inventor of Create A Castle, Sandcastle Genius. Hear how he came up with the idea for Create A Castle, how it differs from traditional sandcastle molds, the role 3D printing played in the invention, and the creative inspiration that comes from sand sculptors. 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