{"id":10238,"date":"2019-05-22T20:45:16","date_gmt":"2019-05-22T20:45:16","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=10238"},"modified":"2019-05-22T20:45:16","modified_gmt":"2019-05-22T20:45:16","slug":"wild-business-growth-podcast-44-kim-kaupe-shark-tank-success-co-founder-of-the-superfan-company","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-44-kim-kaupe-shark-tank-success-co-founder-of-the-superfan-company\/","title":{"rendered":"Wild Business Growth Podcast #44: Kim Kaupe &#8211; Shark Tank Success, Co-Founder of The Superfan Company"},"content":{"rendered":"<p><em>Shark Tank <\/em>has given entrepreneurs the ability to pitch their products and services on national TV in front of millions of viewers. Some walk away with massive deals from the high-profile Sharks&#8230;.others go home with nothing. But what&#8217;s it <em>really <\/em>like being on <em>Shark Tank<\/em>? Find out from this week&#8217;s podcast guest, <a href=\"https:\/\/www.kimkaupe.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Kim Kaupe<\/span><\/a>! Episode #44 of the <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth\u00a0Podcast<\/em><\/span><\/a> has SPLASHED and features the Co-Founder of <a href=\"https:\/\/thesuperfancompany.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">The Superfan Company<\/span><\/a>, who secured offers from 4 of 5 Sharks while on <em>Shark Tank <\/em>and now helps out A-list clients like Paul McCartney, Katy Perry, Justin Bieber, Dolly Parton, and Bob Dylan. Listen to the episode on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Apple Podcasts<\/span><\/a> \/ iTunes, <a href=\"https:\/\/open.spotify.com\/show\/6mSUsqYobBljhKIuK9sKJV\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Spotify<\/span><\/a>, <a href=\"https:\/\/overcast.fm\/itunes1422144338\/wild-business-growth-podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Overcast<\/span><\/a>, and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; subscribe and leave a <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">5-star review<\/span><\/a> if you&#8217;re ready to make an offer yourself!<\/p>\n<h2><strong>What is the <em>Wild Business Growth Podcast<\/em>?<\/strong><\/h2>\n<p>Hear how entrepreneurs &amp; innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single Wednesday morning who&#8217;s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude <a href=\"https:\/\/www.instagram.com\/maxbranstetter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Max Branstetter<\/span><\/a>\u00a0&#8211; that&#8217;s me!<\/p>\n<h2><strong>Episode #44: Kim Kaupe &#8211; <em>Shark Tank<\/em> Success, Co-Founder of The Superfan Company<\/strong><\/h2>\n<p>Kim Kaupe, the Co-Founder of The Superfan Company, joins the show to share her journey starting her business and getting on the hit TV show, <em>Shark Tank<\/em>. Kim and I connected over social media and I was blown away by the stories from work she shared on Instagram. She was happy to host the interview at her amazing WeWork space in NYC (see picture below), even after I accidentally spilled water all over the table as soon as we sat down (WHOOPS!). Kim is one of the most thoughtful, creative, and fun leaders you&#8217;ll ever meet and has built up the most impressive client list you&#8217;ll ever see &#8211; I&#8217;m not kidding. This episode covers everything from behind-the-scenes of <em>Shark Tank <\/em>to why creativity comes outside of work. Here&#8217;s a small sample of what you will hear in this episode:<\/p>\n<ul>\n<li>How Kim got on <em>Shark Tank<\/em><\/li>\n<li>The business impact after being featured on <em>Shark Tank<\/em><\/li>\n<li>Who was the most intimidating Shark<\/li>\n<li>How she started The Superfan Company (originally known as ZinePak)<\/li>\n<li>Why entrepreneurship is like puberty<\/li>\n<li>How The Superfan Company works with A-list clients including Paul McCartney, Katy Perry, Justin Bieber, Dolly Parton, and Bob Dylan<\/li>\n<li>The best time to start a business<\/li>\n<li>Why there&#8217;s no such thing as too many analogies<\/li>\n<\/ul>\n<p>Connect with Kim on <a href=\"https:\/\/www.instagram.com\/kimkaupe\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a> at @KimKaupe, at <a href=\"https:\/\/www.kimkaupe.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">KimKaupe.com<\/span><\/a>, and <a href=\"https:\/\/thesuperfancompany.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">TheSuperfanCompany.com<\/span><\/a>.<\/p>\n<p>Enjoy the show and don&#8217;t spill your water! Check out the show notes and picture below for much more detail.<\/p>\n<p><iframe style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/9877070\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/b40000\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>Show Notes<\/strong><\/h2>\n<ul>\n<li><strong>Intro<\/strong>\n<ul>\n<li>[0:31] Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a> for help starting and building your own podcast or with digital marketing<\/li>\n<li>[0:42] My middle name is Aaron&#8230;.named after <a href=\"https:\/\/en.wikipedia.org\/wiki\/Hank_Aaron\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hank Aaron<\/span><\/a> (who wore #44)<\/li>\n<li>[0:46] Connect with Kim on <a href=\"https:\/\/www.instagram.com\/kimkaupe\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a> at @KimKaupe, at <a href=\"https:\/\/www.kimkaupe.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">KimKaupe.com<\/span><\/a>, and <a href=\"https:\/\/thesuperfancompany.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">TheSuperfanCompany.com<\/span><\/a><\/li>\n<li>[0:51] <a href=\"https:\/\/abc.go.com\/shows\/shark-tank\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\"><em><span style=\"text-decoration: underline;\">Shark Tank<\/span><\/em><\/span><\/a><\/li>\n<li>[0:52] Kim in the <em>Forbes<\/em> <a href=\"https:\/\/www.forbes.com\/pictures\/eeel45ehgfg\/kim-kaupe-28\/#c12756756ed0\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">30 Under 30<\/span><\/a>, <em>Inc.<\/em> <a href=\"https:\/\/www.inc.com\/amy-whyte\/35-under-35-zinepak-brittany-hodak-kim-kaupe-2014.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">35 Under 35<\/span><\/a>, <a href=\"https:\/\/adage.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Ad Age<\/em><\/span><\/a> 40 Under 40<\/li>\n<li>[0:57] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Paul_McCartney\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Paul McCartney<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Katy_Perry\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Katy Perry<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Justin_Bieber\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Justin Bieber<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Dolly_Parton\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Dolly Parton<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Bob_Dylan\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Bob Dylan<\/span><\/a><\/li>\n<li>[1:31] <a href=\"https:\/\/www.wework.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">WeWork<\/span><\/a> in NYC (see picture below)<\/li>\n<li>[1:53] Kim&#8217;s background<\/li>\n<li>[2:09] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Pareto_principle\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">80\/20 Rule<\/span><\/a>, <a href=\"https:\/\/www.mlb.com\/mets\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">New York Mets<\/span><\/a><\/li>\n<li>[2:27] <a href=\"https:\/\/www.newyorkcomiccon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Comic Con<\/span><\/a><\/li>\n<li>[2:50] The thin line between superfans and &#8220;crazies&#8221;<\/li>\n<li>[4:00] <a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Snapchat<\/span><\/a><\/li>\n<li>[4:14] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Kylie_Jenner\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Kylie Jenner<\/span><\/a><\/li>\n<li>[4:27] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Celine_Dion\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Celine Dion<\/span><\/a><\/li>\n<li>[5:16] <a href=\"http:\/\/www.ufl.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">University of Florida<\/span><\/a><\/li>\n<li>[6:27] <a href=\"https:\/\/www.scantron.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Scantron<\/span><\/a><\/li>\n<li>[6:37] Kim&#8217;s work experience prior to The Superfan Company<\/li>\n<li>[8:49] What she liked about the magazine and publishing industry<\/li>\n<li>[9:20] <em><a href=\"https:\/\/people.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">People<\/span><\/a><\/em>,<em> Teen People<\/em>,<em> <a href=\"https:\/\/www.brides.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Brides<\/span><\/a><\/em>, <a href=\"https:\/\/www.condenast.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Cond\u00e9 Nast<\/span><\/a><\/li>\n<li>[9:34] What made Kim get out of her magazine role<\/li>\n<li>[10:30] Why she left the agency after 90 days<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-10259 \" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Max-Branstetter-Kim-Kaupe-The-Superfan-Company-Wild-Business-Growth-Podcast-Hippo-Direct-1024x768.jpg\" alt=\"Max Branstetter Kim Kaupe The Superfan Company Wild Business Growth Podcast Hippo Direct\" width=\"463\" height=\"348\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Max-Branstetter-Kim-Kaupe-The-Superfan-Company-Wild-Business-Growth-Podcast-Hippo-Direct-200x150.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Max-Branstetter-Kim-Kaupe-The-Superfan-Company-Wild-Business-Growth-Podcast-Hippo-Direct-300x225.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Max-Branstetter-Kim-Kaupe-The-Superfan-Company-Wild-Business-Growth-Podcast-Hippo-Direct-400x300.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Max-Branstetter-Kim-Kaupe-The-Superfan-Company-Wild-Business-Growth-Podcast-Hippo-Direct-600x450.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Max-Branstetter-Kim-Kaupe-The-Superfan-Company-Wild-Business-Growth-Podcast-Hippo-Direct-768x576.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Max-Branstetter-Kim-Kaupe-The-Superfan-Company-Wild-Business-Growth-Podcast-Hippo-Direct-800x600.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Max-Branstetter-Kim-Kaupe-The-Superfan-Company-Wild-Business-Growth-Podcast-Hippo-Direct-1024x768.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Max-Branstetter-Kim-Kaupe-The-Superfan-Company-Wild-Business-Growth-Podcast-Hippo-Direct-1200x900.jpg 1200w\" sizes=\"(max-width: 463px) 100vw, 463px\" \/><\/p>\n<ul>\n<li><strong><em>Shark Tank<\/em><\/strong>\n<ul>\n<li>[11:14] Why Kim and her team rebranded from ZinePak to The Superfan Company<\/li>\n<li>[11:40] <a href=\"https:\/\/www.hulu.com\/welcome?orig_referrer=https%3A%2F%2Fwww.google.com%2F\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hulu<\/span><\/a>, <a href=\"https:\/\/www.netflix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Netflix<\/span><\/a>, <a href=\"https:\/\/www.spotify.com\/us\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Spotify<\/span><\/a><\/li>\n<li>[12:33] <a href=\"https:\/\/www.tiktok.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">TikTok<\/span><\/a><\/li>\n<li>[13:21] <a href=\"https:\/\/www.youtube.com\/watch?v=WWrIuWGwEgI\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Snippet<\/span><\/a> from Kim&#8217;s <em>Shark Tank<\/em> episode<\/li>\n<li>[13:45] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Robert_Herjavec\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Robert Herjavec<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Lori_Greiner\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Lori Greiner<\/span><\/a><\/li>\n<li>[14:00] How do you get on <em>Shark Tank<\/em><\/li>\n<li>[14:32] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Travis_Kalanick\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Travis Kalanick<\/span><\/a>, <a href=\"https:\/\/www.uber.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Uber<\/span><\/a><\/li>\n<li>[14:48] <a href=\"https:\/\/firstmarkcap.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">FirstMark Capital<\/span><\/a>, <a href=\"https:\/\/a16z.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Andreessen Horowitz<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Peter_Thiel\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Peter Thiel<\/span><\/a><\/li>\n<li>[16:32] What is the process for getting on <em>Shark Tank<\/em><\/li>\n<li>[17:19] <a href=\"https:\/\/www.cnbc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">CNBC<\/span><\/a><\/li>\n<li>[17:25] The most enjoyable part of the\u00a0<em>Shark Tank<\/em> process<\/li>\n<li>[18:03] What is it like seeing yourself on national TV<\/li>\n<li>[18:50] How intimidating is <em>Shark Tank<\/em><\/li>\n<li>[19:26] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Brad_Paisley\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Brad Paisley<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Miranda_Lambert\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Miranda Lambert<\/span><\/a><\/li>\n<li>[19:48] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Mark_Cuban\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Mark Cuban<\/span><\/a><\/li>\n<li>[20:14] What is the\u00a0business impact after being featured on <em>Shark Tank<\/em><\/li>\n<li>[20:38] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Michael_Bolton\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Michael Bolton<\/span><\/a>, Michael Bolton from <a href=\"https:\/\/www.youtube.com\/watch?v=_BaMx_n2_hM\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\"><em><span style=\"text-decoration: underline;\">Office Space<\/span><\/em><\/span><\/a><\/li>\n<li>[21:04] Struggling with your podcast? Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a> for help starting and building your own podcast<\/li>\n<\/ul>\n<\/li>\n<li><strong>The Superfan Company<\/strong>\n<ul>\n<li>[21:48] Where did the idea of The Superfan Company come from<\/li>\n<li>[21:54] Kim&#8217;s Co-Founder <a href=\"https:\/\/www.brittanyhodak.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Brittany Hodak<\/span><\/a><\/li>\n<li>[24:20] <a href=\"https:\/\/en.wikipedia.org\/wiki\/401(k)\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">401k<\/span><\/a><\/li>\n<li>[24:51] What Kim&#8217;s hours were like working 2 jobs<\/li>\n<li>[26:17] Most common projects at The Superfan Company<\/li>\n<li>[27:21] <a href=\"https:\/\/en.wikipedia.org\/wiki\/ASAP_Rocky\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">A$AP Rocky<\/span><\/a>, <a href=\"https:\/\/www.mlb.com\/redsox\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Boston Red Sox<\/span><\/a>, <a href=\"https:\/\/www.duke.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Duke University<\/span><\/a><\/li>\n<li>[27:45] How to attract high profile clients (here&#8217;s <a href=\"https:\/\/thesuperfancompany.com\/clients\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Kim&#8217;s full client list<\/span><\/a>)<\/li>\n<li>[28:57] <a href=\"https:\/\/www.hollywoodreporter.com\/news\/macklemore-ryan-lewis-tap-agency-714325\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Josh Dick<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Macklemore\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Macklemore<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Flatbush_Zombies\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Flatbush Zombies<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Ryan_Lewis\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Ryan Lewis<\/span><\/a><\/li>\n<li>[29:55] <em>Wild Business Growth Podcast<\/em> <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-39-jay-baer-word-of-mouth-marketing-extraordinaire-founder-of-convince-convert\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode #39: Jay Baer<\/span><\/a> \u2013 Word of Mouth Marketing Extraordinaire, Founder of Convince &amp; Convert<\/li>\n<li>[30:20] Kim&#8217;s favorite projects at The Superfan Company (here&#8217;s their <a href=\"https:\/\/thesuperfancompany.com\/portfolio\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">portfolio<\/span><\/a>)<\/li>\n<li>[31:34] <em><a href=\"https:\/\/en.wikipedia.org\/wiki\/Astroworld_(album)\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Astroworld<\/span><\/a>,\u00a0<\/em><a href=\"https:\/\/en.wikipedia.org\/wiki\/Travis_Scott\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Travis Scott<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong>Inspiration &amp; Creativity: People, Hobbies, and Resources <\/strong>\n<ul>\n<li>[33:21] What can you do to stay creative<\/li>\n<li>[34:12] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Don_Draper\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Don Draper<\/span><\/a><\/li>\n<li>[35:42] Why everything should be in moderation<\/li>\n<li>[36:31] Hobbies for creativity<\/li>\n<li>[36:52] <a href=\"https:\/\/bostoncalling.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Boston Calling<\/span><\/a><\/li>\n<li>[37:00] <a href=\"https:\/\/www.acecomiccon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Ace Comic Con<\/span><\/a><\/li>\n<li>[37:24] <em><a href=\"https:\/\/www.npr.org\/podcasts\/510313\/how-i-built-this\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">How I Built This with Guy Raz<\/span><\/a>, <a href=\"https:\/\/tim.blog\/podcast\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">The Tim Ferriss Show<\/span><\/a><\/em><\/li>\n<li>[38:04] <a href=\"https:\/\/onbeing.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>On Being <\/em><\/span><\/a>with Krista Tippett<em>, <a href=\"https:\/\/www.crimetownshow.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Crimetown<\/span><\/a>, <a href=\"http:\/\/rfktapes.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">The RFK Tapes<\/span><\/a>, <a href=\"https:\/\/livediela.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">To Live and Die in LA<\/span><\/a><\/em><\/li>\n<li>[38:26] <em><a href=\"https:\/\/www.thisamericanlife.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">This American Life<\/span><\/a>,\u00a0<\/em><a href=\"https:\/\/www.npr.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">NPR<\/span><\/a><\/li>\n<li>[38:52] <a href=\"https:\/\/gimletmedia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Gimlet Media<\/span><\/a><\/li>\n<li>[39:02] <em>Wild Business Growth Podcast<\/em> <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-8-danielle-dardashti-emmy-award-winning-producer-founder-of-dash\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode #8: Danielle Dardashti<\/span><\/a> \u2013 Emmy Award-Winning Producer, Founder of dash.<\/li>\n<li>[39:20] <a href=\"https:\/\/www.imdb.com\/name\/nm1782000\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Zac Stuart-Pontier<\/span><\/a><\/li>\n<li>[39:50] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Richard_Branson\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Richard Branson<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong>Wild Business Shoutout of the Week<\/strong>\n<ul>\n<li>[41:15] <a href=\"https:\/\/www.hbo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">HBO<\/span><\/a>, <a href=\"https:\/\/www.imdb.com\/title\/tt0944947\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Game of Thrones<\/em><\/span><\/a><\/li>\n<li>[41:55] <a href=\"https:\/\/www.johnvarvatos.com\/game_of_thrones_x_jv\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">John Varvatos<\/span><\/a> x\u00a0<em>Game of Thrones<\/em><\/li>\n<li>[42:25] <a href=\"https:\/\/www.johnniewalker.com\/en-us\/our-whisky\/limited-editions\/white-walker\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">White Walker<\/span><\/a> by Johnny Walker<\/li>\n<li>[42:40] Consumer Packaged Goods (<a href=\"https:\/\/en.wikipedia.org\/wiki\/Fast-moving_consumer_goods\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">CPG<\/span><\/a>)<\/li>\n<li>[42:45] <a href=\"https:\/\/www.forbes.com\/sites\/erikkain\/2019\/03\/28\/mountain-dew-is-hyping-game-of-thrones-with-a-new-special-edition-can-in-honor-of-arya-stark\/#158e176150fc\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Mountain Dew<\/span><\/a> x\u00a0<em>Game of Thrones<\/em><\/li>\n<li>[43:02] <a href=\"https:\/\/www.coorslight.com\/av?url=https:\/\/www.coorslight.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Coors Light<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong>Rapid-Fire Q&amp;A<\/strong>\n<ul>\n<li>[45:07] <a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Beach_Boys\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">The Beach Boys<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Capitol_Records_Building\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Capitol Records Tower<\/span><\/a>, &#8220;<a href=\"https:\/\/www.youtube.com\/watch?v=Eab_beh07HU\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Good Vibrations<\/span><\/a>&#8221; by The Beach Boys<\/li>\n<li>[46:03] Who was the most intimidating Shark<\/li>\n<li>[46:30] <a href=\"https:\/\/www.imdb.com\/title\/tt0080761\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Friday the 13th<\/em><\/span><\/a><\/li>\n<li>[47:34] Quirks<\/li>\n<li>[49:30] Connect with Kim on <a href=\"https:\/\/www.instagram.com\/kimkaupe\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a> at @KimKaupe, at <a href=\"https:\/\/www.kimkaupe.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">KimKaupe.com<\/span><\/a>, and <a href=\"https:\/\/thesuperfancompany.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">TheSuperfanCompany.com<\/span><\/a><\/li>\n<li>[50:20] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Kim_Kardashian\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Kim Kardashian<\/span><\/a><\/li>\n<li>[50:49] Kim&#8217;s final thoughts<\/li>\n<li>[51:09] &#8220;<a href=\"https:\/\/www.youtube.com\/watch?v=CJh59vZ8ccc\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Life is like a box of chocolates<\/span><\/a>&#8220;<\/li>\n<li>[51:21] Subscribe to the <em>Wild Business Growth Podcast<\/em> and leave a 5-star review on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Apple Podcasts<\/span><\/a> \/ iTunes and <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">more<\/span><\/a>!<\/li>\n<li>[51:27] Check out the Hippo Direct Blog at <a href=\"https:\/\/www.hippodirect.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">HippoDirect.com\/Blog<\/span><\/a> for show notes, <a href=\"https:\/\/www.hippodirect.com\/blog\/the-favorite-books-entrepreneurs-marketers-read-to-unleash-creativity\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Favorite Books<\/span><\/a>, and the Hippo Digest<\/li>\n<li>[51:34] Get your creative juices flowing with the <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a> &#8211; your Weekly Recap of Creative Marketing<\/li>\n<li>[51:42] Connect with Hippo Direct on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>\u00a0including #HippoTips<\/li>\n<li>[51:47] Connect with me on <a href=\"https:\/\/www.instagram.com\/maxbranstetter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/twitter.com\/maxbranstetter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, and <a href=\"https:\/\/www.linkedin.com\/in\/max-branstetter-74150a57\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a> at @MaxBranstetter<\/li>\n<li>Theme music: Freestyle Percussion Magik &#8211; Jungle Tribe &#8211; provided by Jamendo<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><strong>How do I start a podcast?<\/strong><\/h2>\n<p>How&#8217;d you like a podcast of your own? Email me at\u00a0<a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a>\u00a0with questions on any part of the podcasting process:<\/p>\n<ul>\n<li>Podcast Planning<\/li>\n<li>Podcast Production<\/li>\n<li>Podcast Promotion<\/li>\n<li>More!<\/li>\n<\/ul>\n<p>If you&#8217;re interested, we&#8217;ll connect for a free 30-minute consultation and provide some helpful resources that have been instrumental in getting the <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\"><em><span style=\"text-decoration: underline;\">Wild Business Growth Podcast<\/span><\/em><\/span><\/a> up and rolling and connecting with high-quality guests. We love making your podcast the best it can be. Let your podcast Run Wild!<\/p>\n<p>That&#8217;s a wrap!! Who&#8217;s making their pitch next? Get your shark teeth out and get hungry for a new superstar guest every single Wednesday morning! Let us know any guests you&#8217;d like to see on the show and follow along for your favorite marketing tips, business tips, and podcasts on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. You&#8217;ll especially enjoy <a href=\"https:\/\/www.hippodirect.com\/blog\/the-favorite-books-entrepreneurs-marketers-read-to-unleash-creativity\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">this list of the favorite books<\/span><\/a> of <em>Wild Business Growth Podcast<\/em> guests. Sign up for the <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a> email newsletter for your Weekly Recap of Creative Marketing. Let your business Run Wild&#8230;and <em><strong>Bring on the Bongos!!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Episode #44 of the Wild Business Growth Podcast features Kim Kaupe &#8211; Shark Tank Success, Co-Founder of The Superfan Company. Hear behind-the-scenes of Shark Tank, the business impact after being featured on the show, why creativity comes outside of work, and how The Superfan Company works with A-list clients including Paul McCartney, Katy Perry, Justin Bieber, Dolly Parton, and Bob Dylan. All references and pictures can be found in these show notes.<\/p>\n","protected":false},"author":5,"featured_media":10256,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,59,56,58,55,1285,125,53,51,182,60],"tags":[],"class_list":["post-10238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-content-marketing","category-digital-marketing","category-entrepreneurship","category-innovation","category-inspiration-creativity","category-positive-energy","category-productivity","category-small-business","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wild Business Growth Podcast #44: Kim Kaupe - Shark Tank Success, Co-Founder of The Superfan Company - Hippo Direct<\/title>\n<meta name=\"description\" content=\"Episode #44 of the Wild Business Growth Podcast features Kim Kaupe - Shark Tank Success, Co-Founder of The Superfan Company. Hear behind-the-scenes of Shark Tank, the business impact after being featured on the show, why creativity comes outside of work, and how The Superfan Company works with A-list clients including Paul McCartney, Katy Perry, Justin Bieber, Dolly Parton, and Bob Dylan. All references and pictures can be found in these show notes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-44-kim-kaupe-shark-tank-success-co-founder-of-the-superfan-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wild Business Growth Podcast #44: Kim Kaupe - Shark Tank Success, Co-Founder of The Superfan Company\" \/>\n<meta property=\"og:description\" content=\"Episode #44 of the Wild Business Growth Podcast features Kim Kaupe - Shark Tank Success, Co-Founder of The Superfan Company. Hear behind-the-scenes of Shark Tank, the business impact after being featured on the show, why creativity comes outside of work, and how The Superfan Company works with A-list clients including Paul McCartney, Katy Perry, Justin Bieber, Dolly Parton, and Bob Dylan. 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