{"id":10225,"date":"2019-05-17T18:02:31","date_gmt":"2019-05-17T18:02:31","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=10225"},"modified":"2019-05-17T18:02:31","modified_gmt":"2019-05-17T18:02:31","slug":"hippo-digest-46-mark-friedman-podcast-and-creative-marketing-by-5-hour-energy","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-46-mark-friedman-podcast-and-creative-marketing-by-5-hour-energy\/","title":{"rendered":"Hippo Digest #46 &#8211; Mark Friedman Podcast and Creative Marketing by 5-hour Energy"},"content":{"rendered":"<h2><strong>eCommerce and the Retailpocalypse go hand in hand. How do you put a finger on what&#8217;s happening here?<br \/>\n<\/strong><\/h2>\n<p>Meet this week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> guest, <a href=\"https:\/\/www.linkedin.com\/in\/markbfriedman\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Mark Friedman<\/span><\/a>! Mark is a marketing and eCommerce executive who&#8217;s the Chief Marketing &amp; Digital Officer at AmeriMark and previously served as the President of eCommerce at Steve Madden.<\/p>\n<p><a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-43-mark-friedman-ecommerce-and-the-retailpocalypse-cmo-and-digital-at-amerimark\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Listen<\/span><\/a> to the market-shifting episode to hear Mark&#8217;s stories from life as a marketer, what the future of retail will look like, and tips for selling your products or services online. Hear the episode on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Apple Podcasts<\/span><\/a> \/ iTunes and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and <em><strong>subscribe and leave a 5-star review<\/strong><\/em> if Mark&#8217;s thoughts resonated with you!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-10229\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/HIPPOhiker-300x300.png\" alt=\"Hippo Digest Direct Creative Marketing Recap Weekly Newsletter\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/HIPPOhiker-66x66.png 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/HIPPOhiker-150x150.png 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/HIPPOhiker-200x200.png 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/HIPPOhiker-300x300.png 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/HIPPOhiker-400x400.png 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/HIPPOhiker-600x600.png 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/HIPPOhiker-768x768.png 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/HIPPOhiker-800x800.png 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/HIPPOhiker-1024x1024.png 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/HIPPOhiker.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>5-hour Energy is giving away 5 types of <a href=\"https:\/\/5hourenergy.com\/fan-zone\/contests\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">adventure trips<\/span><\/a> across the US (<em>5-hour Energy<\/em>)<\/li>\n<li>Warner Bros. brought back the &#8220;rickroll&#8221; in ENORMOUS fashion by &#8220;leaking&#8221; <a href=\"https:\/\/nextshark.com\/detective-pikachu-dancing-meme\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Detective Pikachu<\/em><\/span><\/a> (<em>NextShark<\/em>)<\/li>\n<li>Remember the Old Spice guy? He&#8217;s back! For <a href=\"https:\/\/www.ispot.tv\/ad\/IUiS\/hulu-old-spice-ad-featuring-isaiah-mustafa\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">this clever Hulu ad<\/span><\/a> (<em>iSpot.tv<\/em>)<\/li>\n<li>Glenlivet promoted their bottle redesign just in time for Mother&#8217;s Day with the witty &#8220;<a href=\"https:\/\/www.mediapost.com\/publications\/article\/335659\/glenlivet-transforms-bottle-woos-new-segments-in.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Flowers wilt. Whisky won&#8217;t<\/span><\/a>&#8221; (<em>MediaPost<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> Why not <a href=\"https:\/\/www.cnn.com\/travel\/article\/barrel-atlantic-crossing-arrival-scli-intl\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">float across the Atlantic<\/span><\/a> when you turn 72?! (<em>CNN<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9580\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-300x300.jpg\" alt=\"Hippo Digest Direct Wild Business Growth Podcast\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-1200x1200.jpg 1200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-42-stephanie-liu-live-video-expert-creator-of-lights-camera-live\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 42<\/span><\/a> of the <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> featuring Stephanie Liu &#8211; Live Video Expert, Creator of <em>Lights, Camera, Live\u00ae<\/em><\/li>\n<li>It was Small Business Week! What&#8217;s something every small business can do? <a href=\"https:\/\/www.hippodirect.com\/blog\/make-your-content-visual\/?fbclid=IwAR1_1X3A6G9K9eCAhyqszNcHCsB9OZUAtMLjJtGavwe9qWpebWZemq0Hk2w\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Make your content visual<\/span><\/a><\/li>\n<li>Want more customers but don&#8217;t know how to find them? Hit up a list professional, as <a href=\"https:\/\/www.instagram.com\/p\/BxLC-urpDLN\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #91<\/span><\/a> listed out<\/li>\n<li>Your most recent week&#8217;s posts are a quick and easy place to look for performance insights. They can help you improve next week, as <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1126879996927148032\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #92<\/span><\/a> pointed out<\/li>\n<li>Miss last week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-45-stephanie-liu-podcast-and-creative-marketing-by-imax\/\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a>? Take a peek at the creative marketing IMAX, Orangetheory Fitness, Burger King, and more unleashed<\/li>\n<\/ul>\n<h2><strong>How would you like to have a podcast of your own? Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a> to get the ball rolling!<\/strong><\/h2>\n<p>Keep the energy up for more excellent Hippo insights every single week! If you have any questions or comments on the Hippo Digest, <em>Wild Business Growth Podcast<\/em>, or other Hippo Direct content, chat with us on either <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or\u00a0<a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Hard-Working Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with multi-time CMO Mark Friedman and creative marketing by 5-hour Energy, Warner Bros., Hulu, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":4,"featured_media":10232,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,1285,182,60],"tags":[],"class_list":["post-10225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-inspiration-creativity","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #46 - Mark Friedman Podcast and Creative Marketing by 5-hour Energy - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with multi-time CMO Mark Friedman and creative marketing by 5-hour Energy, Warner Bros., Hulu, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-46-mark-friedman-podcast-and-creative-marketing-by-5-hour-energy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #46 - Mark Friedman Podcast and Creative Marketing by 5-hour Energy\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our podcast with multi-time CMO Mark Friedman and creative marketing by 5-hour Energy, Warner Bros., Hulu, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-46-mark-friedman-podcast-and-creative-marketing-by-5-hour-energy\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-17T18:02:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Hippo-Digest-46-Mark-Friedman-Podcast-and-Creative-Marketing-by-5-hour-Energy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Greg Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Greg Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-46-mark-friedman-podcast-and-creative-marketing-by-5-hour-energy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-46-mark-friedman-podcast-and-creative-marketing-by-5-hour-energy\\\/\"},\"author\":{\"name\":\"Greg Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/6ae29fba984a9bb9cf723ba1f154d62f\"},\"headline\":\"Hippo Digest #46 &#8211; Mark Friedman Podcast and Creative Marketing by 5-hour Energy\",\"datePublished\":\"2019-05-17T18:02:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-46-mark-friedman-podcast-and-creative-marketing-by-5-hour-energy\\\/\"},\"wordCount\":440,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-46-mark-friedman-podcast-and-creative-marketing-by-5-hour-energy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Hippo-Digest-46-Mark-Friedman-Podcast-and-Creative-Marketing-by-5-hour-Energy.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Inspiration &amp; Creativity\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-46-mark-friedman-podcast-and-creative-marketing-by-5-hour-energy\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-46-mark-friedman-podcast-and-creative-marketing-by-5-hour-energy\\\/\",\"name\":\"Hippo Digest #46 - Mark Friedman Podcast and Creative Marketing by 5-hour Energy - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-46-mark-friedman-podcast-and-creative-marketing-by-5-hour-energy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-46-mark-friedman-podcast-and-creative-marketing-by-5-hour-energy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Hippo-Digest-46-Mark-Friedman-Podcast-and-Creative-Marketing-by-5-hour-Energy.png\",\"datePublished\":\"2019-05-17T18:02:31+00:00\",\"description\":\"This week's Hippo Digest includes our podcast with multi-time CMO Mark Friedman and creative marketing by 5-hour Energy, Warner Bros., Hulu, and more! 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