{"id":10044,"date":"2019-05-03T18:09:44","date_gmt":"2019-05-03T18:09:44","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=10044"},"modified":"2019-05-03T18:09:44","modified_gmt":"2019-05-03T18:09:44","slug":"hippo-digest-44-mark-schaefer-podcast-and-creative-marketing-by-visitlex","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-44-mark-schaefer-podcast-and-creative-marketing-by-visitlex\/","title":{"rendered":"Hippo Digest #44 &#8211; Mark Schaefer Podcast and Creative Marketing by VisitLEX"},"content":{"rendered":"<h2><strong>Imagine sitting down to write a book on marketing &#8211; only to realize everything we&#8217;re doing <em>doesn&#8217;t work<\/em>.<br \/>\n<\/strong><\/h2>\n<p>That&#8217;s the latest adventure of this week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> guest, <a href=\"https:\/\/businessesgrow.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Mark Schaefer<\/span><\/a>! Mark is a globally-recognized author, speaker, podcaster, and business consultant whose blog {grow} is one of the top marketing blogs in the world. He&#8217;s completely shaking up the marketing world with his latest book, <a href=\"https:\/\/www.amazon.com\/Marketing-Rebellion-Most-Human-Company\/dp\/0578419866\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Marketing Rebellion<\/em><\/span><\/a>.<\/p>\n<p><a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Listen<\/span><\/a> to the fascinating episode to hear Mark&#8217;s take on the current state of marketing, lessons from <em>Marketing Rebellion<\/em>, and habits to improve creativity. Hear the episode on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Apple Podcasts<\/span><\/a> \/ iTunes and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and <em><strong>subscribe and leave a 5-star review<\/strong><\/em> if Mark made you say &#8220;Wow!&#8221;<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-10048\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Derby-Still-300x300.jpg\" alt=\"Hippo Digest Direct Weekly Recap of Creative Marketing Mark Schaefer\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Derby-Still-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Derby-Still-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Derby-Still-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Derby-Still-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Derby-Still-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Derby-Still-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Derby-Still-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Derby-Still-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Derby-Still-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Derby-Still.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Heard of ASMR? Try &#8220;<a href=\"https:\/\/www.adsoftheworld.com\/media\/film\/visitlex_neighsmr_aka_horse_eating_asmr\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Neigh-SMR<\/span><\/a>&#8221; from VisitLEX (<em>Ads of the World<\/em>)<\/li>\n<li>The NFL capitalized on the HOT OFF THE PRESS draft hats with <a href=\"https:\/\/variety.com\/2019\/digital\/news\/nfl-instagram-2019-draft-hats-shoppable-posts-1203195503\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram shoppable ads<\/span><\/a> (<em>Variety<\/em>)<\/li>\n<li>How&#8217;d you like to be in a video game? Kinda. Snapchat is letting you upload your personalized <a href=\"https:\/\/techcrunch.com\/2019\/04\/25\/snapchat-bitmoji-for-games-sdk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">bitmoji avatars<\/span><\/a> into video games (<em>TechCrunch<\/em>)<\/li>\n<li>Express is all in on <a href=\"https:\/\/www.glossy.co\/fashion\/express-is-ramping-up-its-influencer-collaborations\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">big-name influencers<\/span><\/a> (<em>Glossy<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> Did you know Jell-O was the <a href=\"https:\/\/www.atlasobscura.com\/articles\/invention-of-gelatin-jello\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">bee&#8217;s knees<\/span><\/a> wayyy back in the day? (<em>Atlas Obscura<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9580\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-300x300.jpg\" alt=\"Hippo Digest Direct Wild Business Growth Podcast\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-1200x1200.jpg 1200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-40-wendi-weiner-the-writing-guru-lawyer-turned-award-winning-writer\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 40<\/span><\/a> of the <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> featuring Wendi Weiner &#8211; The Writing Guru, Lawyer Turned Award-Winning Writer<\/li>\n<li><a href=\"https:\/\/www.hippodirect.com\/blog\/smart-targeting-is-the-key-to-finding-new-customers\/?fbclid=IwAR2otiu9myonaBpqI9hE-lUSQEJ6tg-4kqCKddseGpNFds5n24Tf1YG3fRA\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Here&#8217;s how<\/span><\/a> you can market smarter through savvy targeting in direct mail, email, and social media campaigns<\/li>\n<li>How far in advance do you fill in your content calendar? A few months works wonders, as <a href=\"https:\/\/www.instagram.com\/p\/BwnJBKAgYta\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #88<\/span><\/a> pro-Posed<\/li>\n<li>Swimming can seriously help you make a SPLASH with creativity, as <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1121833090467467264\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #89<\/span><\/a> worked out<\/li>\n<li>Miss last week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-43-wendi-weiner-podcast-and-creative-marketing-by-adidas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a>? Keep your creativity flowing with the creative marketing Adidas, the Carolina Panthers, and Portal from Facebook produced<\/li>\n<\/ul>\n<h2><strong>How would you like to have a podcast of your own? Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a> to get the ball rolling!<\/strong><\/h2>\n<p>Get your popcorn ready for more crazy Hippo content every single week! If you have any questions or comments on the Hippo Digest, <em>Wild Business Growth Podcast<\/em>, or other Hippo Direct content, chat with us on either <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or\u00a0<a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Human Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with Bestselling Marketing Rebellion Author Mark Schaefer and creative marketing by VisitLEX, the NFL, Snapchat, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":10047,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,1285,182,1,60],"tags":[],"class_list":["post-10044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-inspiration-creativity","category-technology-tools","category-untitled","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #44 - Mark Schaefer Podcast and Creative Marketing by VisitLEX - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with Bestselling Marketing Rebellion Author Mark Schaefer and creative marketing by VisitLEX, the NFL, Snapchat, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-44-mark-schaefer-podcast-and-creative-marketing-by-visitlex\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #44 - Mark Schaefer Podcast and Creative Marketing by VisitLEX\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our podcast with Bestselling Marketing Rebellion Author Mark Schaefer and creative marketing by VisitLEX, the NFL, Snapchat, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-44-mark-schaefer-podcast-and-creative-marketing-by-visitlex\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-03T18:09:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Hippo-Digest-44-Mark-Schaefer-Podcast-and-Creative-Marketing-by-VisitLEX.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-44-mark-schaefer-podcast-and-creative-marketing-by-visitlex\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-44-mark-schaefer-podcast-and-creative-marketing-by-visitlex\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #44 &#8211; Mark Schaefer Podcast and Creative Marketing by VisitLEX\",\"datePublished\":\"2019-05-03T18:09:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-44-mark-schaefer-podcast-and-creative-marketing-by-visitlex\\\/\"},\"wordCount\":434,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-44-mark-schaefer-podcast-and-creative-marketing-by-visitlex\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Hippo-Digest-44-Mark-Schaefer-Podcast-and-Creative-Marketing-by-VisitLEX.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Inspiration &amp; Creativity\",\"Technology Tools\",\"untitled\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-44-mark-schaefer-podcast-and-creative-marketing-by-visitlex\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-44-mark-schaefer-podcast-and-creative-marketing-by-visitlex\\\/\",\"name\":\"Hippo Digest #44 - Mark Schaefer Podcast and Creative Marketing by VisitLEX - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-44-mark-schaefer-podcast-and-creative-marketing-by-visitlex\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-44-mark-schaefer-podcast-and-creative-marketing-by-visitlex\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Hippo-Digest-44-Mark-Schaefer-Podcast-and-Creative-Marketing-by-VisitLEX.png\",\"datePublished\":\"2019-05-03T18:09:44+00:00\",\"description\":\"This week's Hippo Digest includes our podcast with Bestselling Marketing Rebellion Author Mark Schaefer and creative marketing by VisitLEX, the NFL, Snapchat, and more! 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