{"id":10017,"date":"2019-05-02T23:50:06","date_gmt":"2019-05-02T23:50:06","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=10017"},"modified":"2019-05-08T17:55:55","modified_gmt":"2019-05-08T17:55:55","slug":"wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/","title":{"rendered":"Wild Business Growth Podcast #41: Mark Schaefer &#8211; Bestselling Author, Marketing Rebellion Pioneer"},"content":{"rendered":"<p>Face it &#8211; the vast majority of your marketing efforts go unnoticed. Customers either don&#8217;t see what you have to say, don&#8217;t <em>care <\/em>what you have to say&#8230;or both. Marketing in the modern world deserves some changes. In fact, there&#8217;s one man who speaks of an entire <em>rebellion <\/em>happening&#8230; this week&#8217;s podcast guest, <a href=\"https:\/\/businessesgrow.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Mark Schaefer<\/span><\/a>! Episode #41 of the <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth\u00a0Podcast<\/em><\/span><\/a> has DROPPED and features the Globally-Recognized Keynote Speaker, Marketing Consultant, and Bestselling Author. His latest book, <a href=\"https:\/\/www.amazon.com\/Marketing-Rebellion-Most-Human-Company\/dp\/0578419866\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Marketing<\/em> <em>Rebellion<\/em><\/span><\/a>, is flipping the marketing world upside down, right-side up, and upside down again. Listen to the episode on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Apple Podcasts<\/span><\/a> \/ iTunes, <a href=\"https:\/\/open.spotify.com\/show\/6mSUsqYobBljhKIuK9sKJV\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Spotify<\/span><\/a>, <a href=\"https:\/\/overcast.fm\/itunes1422144338\/wild-business-growth-podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Overcast<\/span><\/a>, and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; subscribe and leave a <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">5-star review<\/span><\/a> if Mark has you PUMPED!<\/p>\n<h2><strong>What is the <em>Wild Business Growth Podcast<\/em>?<\/strong><\/h2>\n<p>Hear how entrepreneurs &amp; innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single Wednesday morning who&#8217;s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude <a href=\"https:\/\/www.instagram.com\/maxbranstetter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Max Branstetter<\/span><\/a>\u00a0&#8211; that&#8217;s me!<\/p>\n<h2><strong>Episode #41: Mark Schaefer &#8211; Bestselling Author, Marketing Rebellion Pioneer<\/strong><\/h2>\n<p>Mark Schaefer, the Globally-Recognized Keynote Speaker, Marketing Consultant, College Educator, and Bestselling Author joins the show to share why most of the things marketers do don&#8217;t work &#8211; and what you can do to change that. Mark is an all-time legend in the marketing world and leaves you speechless every time he speaks. More importantly, he&#8217;s an incredibly thoughtful, generous, funny, and kind parent and person. This episode covers everything from the concept behind his new book <em>Marketing Rebellion <\/em>to lessons from studying under Peter Drucker. Here&#8217;s a small sample of what you will hear in this episode:<\/p>\n<ul>\n<li>How Mark&#8217;s career as an entrepreneur started when he was 5 years old<\/li>\n<li>Why he was scared to write <em>Marketing Rebellion<\/em><\/li>\n<li>How to come up with interesting blog and social media content every single week<\/li>\n<li>Why technology is the enemy of great marketing<\/li>\n<li>Examples from companies that are successfully connecting with customers<\/li>\n<li>Why creativity is actually more about discipline than creativity<\/li>\n<li>How cruises lead to creativity<\/li>\n<li>Why &#8220;lemon-scented&#8221; just doesn&#8217;t work anymore<\/li>\n<\/ul>\n<p>Connect with Mark at <a href=\"https:\/\/businessesgrow.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">BusinessesGROW.com<\/span><\/a> for his blog, books, and <a href=\"https:\/\/businessesgrow.com\/podcast-the-marketing-companion-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>The Marketing Companion Podcast<\/em><\/span><\/a>.<\/p>\n<p>Enjoy the show and join the rebellion! Check out the show notes below for much more detail.\u00a0<em>Interested in the full episode transcript? Go <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-transcript\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/em><\/p>\n<p><iframe style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/9600809\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/b40000\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>Show Notes<\/strong><\/h2>\n<ul>\n<li><strong>Intro &amp; Super Early Entrepreneur Years<\/strong>\n<ul>\n<li>[0:30] Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a> for help starting and building your own podcast or with digital marketing<\/li>\n<li>[0:40] Connect with Mark at <a href=\"https:\/\/businessesgrow.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">BusinessesGROW.com<\/span><\/a> for his blog, books, and <a href=\"https:\/\/businessesgrow.com\/podcast-the-marketing-companion-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>The Marketing Companion Podcast<\/em><\/span><\/a><\/li>\n<li>[0:47] <a href=\"https:\/\/www.amazon.com\/Marketing-Rebellion-Most-Human-Company\/dp\/0578419866\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Marketing Rebellion: The Most Human Company Wins<\/em><\/span><\/a> by Mark Schaefer (see below)<\/li>\n<li>[0:51] <a href=\"http:\/\/fortune.com\/fortune500\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Fortune 500<\/span><\/a><\/li>\n<li>[1:42] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Philip_Kotler\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Philip Kotler<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Peter_Drucker\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Peter Drucker<\/span><\/a><\/li>\n<li>[2:23] Mark&#8217;s background<\/li>\n<li>[3:35] <a href=\"http:\/\/fortune.com\/rankings\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Fortune 100<\/span><\/a><\/li>\n<li>[4:12] Mark&#8217;s top marketing blog <a href=\"https:\/\/businessesgrow.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">{grow}<\/span><\/a><\/li>\n<li>[5:37] Door-to-door sales in Pittsburgh<\/li>\n<li>[6:22] <a href=\"https:\/\/primantibros.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Primanti Bros.<\/span><\/a><\/li>\n<li>[7:15] How to come up with interesting blog and social media content every single week<\/li>\n<li>[8:13] The power of &#8220;writing it down&#8221; &#8211; also detailed by our President &amp; Founder <a href=\"https:\/\/www.hippodirect.com\/blog\/write-it-down-to-get-it-done\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/li>\n<li>[9:15] Why you should only write about the ideas that are most fun and interesting to you<\/li>\n<li>[10:09] How consuming content helps when it&#8217;s time to produce content<\/li>\n<li>[10:21] <a href=\"https:\/\/www.netflix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Netflix<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-10036\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Marketing-Rebellion-The-Most-Human-Company-Wins-Mark-Schaefer-Wild-Business-Growth-Podcast-Hippo-Direct-240x300.png\" alt=\"Marketing Rebellion The Most Human Company Wins Mark Schaefer Wild Business Growth Podcast Hippo Direct\" width=\"240\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Marketing-Rebellion-The-Most-Human-Company-Wins-Mark-Schaefer-Wild-Business-Growth-Podcast-Hippo-Direct-200x250.png 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Marketing-Rebellion-The-Most-Human-Company-Wins-Mark-Schaefer-Wild-Business-Growth-Podcast-Hippo-Direct-240x300.png 240w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Marketing-Rebellion-The-Most-Human-Company-Wins-Mark-Schaefer-Wild-Business-Growth-Podcast-Hippo-Direct-400x500.png 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Marketing-Rebellion-The-Most-Human-Company-Wins-Mark-Schaefer-Wild-Business-Growth-Podcast-Hippo-Direct.png 405w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/p>\n<ul>\n<li><strong><em>Marketing Rebellion: The Most Human Company Wins<\/em><\/strong>\n<ul>\n<li>[11:00] The incredible <em>Marketing Rebellion\u00a0<\/em><a href=\"https:\/\/www.youtube.com\/watch?v=D2zf3SeVB5g\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">hype video<\/span><\/a> on YouTube<\/li>\n<li>[12:13] Creative process behind the video<\/li>\n<li>[13:07] <a href=\"https:\/\/foodfightstudios.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Food Fight Studios<\/span><\/a><\/li>\n<li>[14:26] The reaction to Mark&#8217;s <em>Marketing Rebellion<\/em> video when he speaks<\/li>\n<li>[15:17] Why marketing a book needs to be extraordinary<\/li>\n<li>[15:25] <em><a href=\"https:\/\/www.amazon.com\/KNOWN-handbook-building-unleashing-personal\/dp\/0692816062\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age<\/span><\/a>\u00a0<\/em>by Mark Schaefer<\/li>\n<li>[16:06] By hippos I mean&#8230;check out our <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a><\/li>\n<li>[16:14] The concept behind <em>Marketing Rebellion<\/em><\/li>\n<li>[16:45] Why technology is the enemy of great marketing<\/li>\n<li>[17:40] <a href=\"https:\/\/www.mckinsey.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">McKinsey &amp; Company<\/span><\/a>, <a href=\"https:\/\/www2.deloitte.com\/us\/en.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Deloitte<\/span><\/a>, <a href=\"https:\/\/www.accenture.com\/us-en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Accenture<\/span><\/a><\/li>\n<li>[18:44] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Fast-moving_consumer_goods\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Consumer Packaged Goods<\/span><\/a> (CPG), <a href=\"https:\/\/us.pg.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Procter &amp; Gamble<\/span><\/a> (P&amp;G), <a href=\"https:\/\/www.unilever.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Unilever<\/span><\/a><\/li>\n<li>[19:16] When Mark realized the scale of this major change<\/li>\n<li>[19:52] Why he had to rewrite the book &amp; was scared to do so<\/li>\n<li>[24:17] What can companies, brands, and people do to have more marketing success going forward<\/li>\n<li>[24:58] <a href=\"https:\/\/www.nike.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Nike<\/span><\/a><\/li>\n<li>[25:43] The constant human truths<\/li>\n<li>[27:04] Examples from companies that are successfully connecting with customers<\/li>\n<li>[27:30] The last time there was a major shift like this<\/li>\n<li>[28:54] Cataclysmic or <a href=\"https:\/\/www.merriam-webster.com\/dictionary\/cataclysm\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">cataclysm<\/span><\/a><\/li>\n<li>[28:57] What&#8217;s different about this rebellion<\/li>\n<li>[29:30] The &#8220;<a href=\"https:\/\/businessesgrow.com\/2019\/04\/19\/connect-to-the-marketing-rebellion\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">RESPECT ME<\/span><\/a>&#8221; sign and picture<\/li>\n<li>[31:26] Interested in a podcast of your own? Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a> for help starting and building your own podcast<\/li>\n<\/ul>\n<\/li>\n<li><strong>Inspiration &amp; Creativity: People, Hobbies, and Resources <\/strong>\n<ul>\n<li>[32:13] What can you do to stay creative<\/li>\n<li>[33:41] How cruises lead to creativity<\/li>\n<li>[33:51] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Baltic_states\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Baltic<\/span><\/a><\/li>\n<li>[35:00] Mark&#8217;s experience in class with Peter Drucker<\/li>\n<li>[36:49] Our President &amp; Founder Greg Branstetter&#8217;s favorite lesson from Peter Drucker<\/li>\n<li>[37:10] Peter Drucker&#8217;s ability to distill complex ideas in a simple fashion<\/li>\n<li>[39:14] <a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">BuzzSumo<\/span><\/a><\/li>\n<li>[39:36] <a href=\"https:\/\/www.sixpixels.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>6 Pixels of Separation<\/em><\/span><\/a> with Mitch Joel<\/li>\n<li>[40:04] <a href=\"https:\/\/www.sixpixels.com\/articles\/archives\/tom_peters_is_back_and_demands_excellence_-_this_weeks_six_pixels_of_separation_podcast\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Tom Peters<\/span><\/a> on <em>6 Pixels of Separation<\/em><\/li>\n<li>[40:32] <a href=\"https:\/\/www.amazon.com\/Power-Moments-Certain-Experiences-Extraordinary\/dp\/1501147765\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>The Power of Moments: Why Certain Experiences Have Extraordinary Impact<\/em><\/span><\/a> by Chip Heath &amp; Dan Heath<\/li>\n<li>[41:01] <em>Wild Business Growth Podcast<\/em> <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-20-rebekah-radice-hollywoods-social-media-star-founder-of-radiantla\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode #20: Rebekah Radice<\/span><\/a> \u2013 Hollywood\u2019s Social Media Star, Founder of RadiantLA<\/li>\n<li>[41:05] <em>Wild Business Growth Podcast<\/em> <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-5-gina-schreck-ceo-of-socialknx-bucket-list-champion\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode #5: Gina Schreck<\/span><\/a> \u2013 CEO of SocialKNX, Bucket List Champion<\/li>\n<\/ul>\n<\/li>\n<li><strong>Wild Business Shoutout of the Week<\/strong>\n<ul>\n<li>[41:52] What everyone can learn from <a href=\"https:\/\/en.wikipedia.org\/wiki\/Digital_native\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">digital natives<\/span><\/a> in terms of marketing<\/li>\n<li>[42:21] <a href=\"https:\/\/www.glossier.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Glossier<\/span><\/a><\/li>\n<li>[42:35] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Emily_Weiss\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Emily Weiss<\/span><\/a><\/li>\n<li>[43:52] Glossier <a href=\"https:\/\/www.instagram.com\/glossier\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a><\/li>\n<li>[45:05] How Mark discovered Glossier<\/li>\n<li>[45:31] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Leonardo_da_Vinci\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Leonardo da Vinci<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong>Rapid-Fire Q&amp;A<\/strong>\n<ul>\n<li>[46:53] Why marketers ruin everything<\/li>\n<li>[47:43] Weird talents<\/li>\n<li>[49:35] <a href=\"https:\/\/www.imdb.com\/title\/tt0386676\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>The Office<\/em><\/span><\/a><\/li>\n<li>[49:56] <a href=\"https:\/\/www.amazon.com\/Amazon-Echo-And-Alexa-Devices\/b?ie=UTF8&amp;node=9818047011\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Alexa<\/span><\/a>, <a href=\"https:\/\/www.apple.com\/siri\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Siri<\/span><\/a><\/li>\n<li>[50:03] <em>Wild Business Growth Podcast<\/em> <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-33-susan-bennett-the-voice-of-siri-famous-voice-actor\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode #33: Susan Bennett<\/span><\/a> \u2013 The Voice of Siri, Famous Voice Actor<\/li>\n<li>[50:17] <em><a href=\"https:\/\/www.imdb.com\/title\/tt0804503\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Mad Men<\/span><\/a>, <a href=\"https:\/\/www.imdb.com\/title\/tt0903747\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Breaking Bad<\/span><\/a>, <a href=\"https:\/\/www.imdb.com\/title\/tt0944947\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Game of Thrones<\/span><\/a><\/em><\/li>\n<li>[50:54] <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2012\/10\/16\/guide-to-evergreen-content-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Evergreen<\/span><\/a><\/li>\n<li>[51:05] The power of great TV writing<\/li>\n<li>[51:41] <a href=\"https:\/\/www.visitknoxville.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Knoxville, TN<\/span><\/a>, <a href=\"https:\/\/www.utk.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">The University of Tennessee-Knoxville<\/span><\/a><\/li>\n<li>[52:18] <a href=\"https:\/\/www.nps.gov\/grsm\/index.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Great Smoky Mountains National Park<\/span><\/a><\/li>\n<li>[53:02] Springtime in East Tennessee<\/li>\n<li>[53:23] <a href=\"https:\/\/disneyworld.disney.go.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Disney World<\/span><\/a><\/li>\n<li>[53:36] Connect with Mark at <a href=\"https:\/\/businessesgrow.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">BusinessesGROW.com<\/span><\/a> for his blog, books, and <a href=\"https:\/\/businessesgrow.com\/podcast-the-marketing-companion-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>The Marketing Companion Podcast<\/em><\/span><\/a><\/li>\n<li>[53:54] Mark&#8217;s final thoughts<\/li>\n<li>[54:21] Subscribe to the <em>Wild Business Growth Podcast<\/em> and leave a 5-star review on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Apple Podcasts<\/span><\/a> \/ iTunes and <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">more<\/span><\/a>!<\/li>\n<li>[54:27] Check out the Hippo Direct Blog at <a href=\"https:\/\/www.hippodirect.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">HippoDirect.com\/Blog<\/span><\/a> for show notes, <a href=\"https:\/\/www.hippodirect.com\/blog\/the-favorite-books-entrepreneurs-marketers-read-to-unleash-creativity\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Favorite Books<\/span><\/a>, and the Hippo Digest<\/li>\n<li>[54:32] Get your creative juices flowing with the <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a> &#8211; your Weekly Recap of Creative Marketing<\/li>\n<li>[54:39] Connect with Hippo Direct on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>\u00a0including #HippoTips<\/li>\n<li>[54:44] Connect with me on <a href=\"https:\/\/www.instagram.com\/maxbranstetter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/twitter.com\/maxbranstetter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, and <a href=\"https:\/\/www.linkedin.com\/in\/max-branstetter-74150a57\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a> at @MaxBranstetter<\/li>\n<li>Theme music: Freestyle Percussion Magik &#8211; Jungle Tribe &#8211; provided by Jamendo<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><strong>How do I start a podcast?<\/strong><\/h2>\n<p>How&#8217;d you like a podcast of your own? Email me at\u00a0<a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a>\u00a0with questions on any part of the podcasting process:<\/p>\n<ul>\n<li>Podcast Planning<\/li>\n<li>Podcast Production<\/li>\n<li>Podcast Promotion<\/li>\n<li>More!<\/li>\n<\/ul>\n<p>If you&#8217;re interested, we&#8217;ll connect for a free 30-minute consultation and provide some helpful resources that have been instrumental in getting the <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\"><em><span style=\"text-decoration: underline;\">Wild Business Growth Podcast<\/span><\/em><\/span><\/a> up and rolling and connecting with high-quality guests. We love making your podcast the best it can be. Let your podcast Run Wild!<\/p>\n<p><em>Mark <\/em>his words&#8230;that&#8217;s all for this episode! Who&#8217;s getting Wild next? Get ready for a stellar new guest every single Wednesday morning! Let us know any guests you&#8217;d like to see on the show and follow along for your favorite marketing tips, business tips, and podcasts on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. You&#8217;ll especially enjoy <a href=\"https:\/\/www.hippodirect.com\/blog\/the-favorite-books-entrepreneurs-marketers-read-to-unleash-creativity\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">this list of the favorite books<\/span><\/a> of <em>Wild Business Growth Podcast<\/em> guests. Sign up for the <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a> email newsletter for your Weekly Recap of Creative Marketing. Let your business Run Wild&#8230;and <em><strong>Bring on the Bongos!!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Episode #41 of the Wild Business Growth Podcast features Mark Schaefer &#8211; Bestselling Author, Marketing Rebellion Pioneer. Hear the concept behind his new book Marketing Rebellion, examples from companies that are successfully connecting with customers, lessons from studying under Peter Drucker, and how cruises lead to creativity. All references can be found in these show notes.<\/p>\n","protected":false},"author":5,"featured_media":10034,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,59,56,58,55,1285,125,53,51,182,60],"tags":[],"class_list":["post-10017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-content-marketing","category-digital-marketing","category-entrepreneurship","category-innovation","category-inspiration-creativity","category-positive-energy","category-productivity","category-small-business","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wild Business Growth Podcast #41: Mark Schaefer - Bestselling Author, Marketing Rebellion Pioneer - Hippo Direct<\/title>\n<meta name=\"description\" content=\"Episode #41 of the Wild Business Growth Podcast features Mark Schaefer - Bestselling Author, Marketing Rebellion Pioneer. Hear the concept behind his new book Marketing Rebellion, examples from companies that are successfully connecting with customers, lessons from studying under Peter Drucker, and how cruises lead to creativity. All references can be found in these show notes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wild Business Growth Podcast #41: Mark Schaefer - Bestselling Author, Marketing Rebellion Pioneer\" \/>\n<meta property=\"og:description\" content=\"Episode #41 of the Wild Business Growth Podcast features Mark Schaefer - Bestselling Author, Marketing Rebellion Pioneer. Hear the concept behind his new book Marketing Rebellion, examples from companies that are successfully connecting with customers, lessons from studying under Peter Drucker, and how cruises lead to creativity. All references can be found in these show notes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-02T23:50:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-08T17:55:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-41-Mark-Schaefer-Bestselling-Author-Marketing-Rebellion-Pioneer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\/\/www.hippodirect.com\/blog\/#\/schema\/person\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Wild Business Growth Podcast #41: Mark Schaefer &#8211; Bestselling Author, Marketing Rebellion Pioneer\",\"datePublished\":\"2019-05-02T23:50:06+00:00\",\"dateModified\":\"2019-05-08T17:55:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/\"},\"wordCount\":1236,\"publisher\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-41-Mark-Schaefer-Bestselling-Author-Marketing-Rebellion-Pioneer.jpg\",\"articleSection\":[\"Business Growth\",\"Content Marketing\",\"Digital Marketing\",\"Entrepreneurship\",\"Innovation\",\"Inspiration &amp; Creativity\",\"Positive Energy\",\"Productivity\",\"Small Business\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/\",\"url\":\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/\",\"name\":\"Wild Business Growth Podcast #41: Mark Schaefer - Bestselling Author, Marketing Rebellion Pioneer - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-41-Mark-Schaefer-Bestselling-Author-Marketing-Rebellion-Pioneer.jpg\",\"datePublished\":\"2019-05-02T23:50:06+00:00\",\"dateModified\":\"2019-05-08T17:55:55+00:00\",\"description\":\"Episode #41 of the Wild Business Growth Podcast features Mark Schaefer - Bestselling Author, Marketing Rebellion Pioneer. Hear the concept behind his new book Marketing Rebellion, examples from companies that are successfully connecting with customers, lessons from studying under Peter Drucker, and how cruises lead to creativity. All references can be found in these show notes.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/#primaryimage\",\"url\":\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-41-Mark-Schaefer-Bestselling-Author-Marketing-Rebellion-Pioneer.jpg\",\"contentUrl\":\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-41-Mark-Schaefer-Bestselling-Author-Marketing-Rebellion-Pioneer.jpg\",\"width\":600,\"height\":600,\"caption\":\"Wild Business Growth Podcast #41 Mark Schaefer - Bestselling Author, Marketing Rebellion Pioneer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hippodirect.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wild Business Growth Podcast #41: Mark Schaefer &#8211; Bestselling Author, Marketing Rebellion Pioneer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hippodirect.com\/blog\/#website\",\"url\":\"https:\/\/www.hippodirect.com\/blog\/\",\"name\":\"Hippo Direct\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hippodirect.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hippodirect.com\/blog\/#organization\",\"name\":\"Hippo Direct\",\"url\":\"https:\/\/www.hippodirect.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hippodirect.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2017\/11\/Hippo-Direct-Mailing-Lists-Email-Lists.png\",\"contentUrl\":\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2017\/11\/Hippo-Direct-Mailing-Lists-Email-Lists.png\",\"width\":312,\"height\":77,\"caption\":\"Hippo Direct\"},\"image\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HippoDirect\/\",\"https:\/\/x.com\/hippodirect\",\"https:\/\/www.instagram.com\/hippodirect\/\",\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\",\"https:\/\/www.youtube.com\/user\/HippoDirect\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hippodirect.com\/blog\/#\/schema\/person\/30ab60877b002149e76a4c5cf2e56f65\",\"name\":\"Max Branstetter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hippodirect.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/13a0de82cb40676310f5c7dbe7d4a6070f83f5a3cbcb6a53422de066e486df3a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/13a0de82cb40676310f5c7dbe7d4a6070f83f5a3cbcb6a53422de066e486df3a?s=96&d=mm&r=g\",\"caption\":\"Max Branstetter\"},\"url\":\"https:\/\/www.hippodirect.com\/blog\/author\/maxbranstetter\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Wild Business Growth Podcast #41: Mark Schaefer - Bestselling Author, Marketing Rebellion Pioneer - Hippo Direct","description":"Episode #41 of the Wild Business Growth Podcast features Mark Schaefer - Bestselling Author, Marketing Rebellion Pioneer. Hear the concept behind his new book Marketing Rebellion, examples from companies that are successfully connecting with customers, lessons from studying under Peter Drucker, and how cruises lead to creativity. All references can be found in these show notes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/","og_locale":"en_US","og_type":"article","og_title":"Wild Business Growth Podcast #41: Mark Schaefer - Bestselling Author, Marketing Rebellion Pioneer","og_description":"Episode #41 of the Wild Business Growth Podcast features Mark Schaefer - Bestselling Author, Marketing Rebellion Pioneer. Hear the concept behind his new book Marketing Rebellion, examples from companies that are successfully connecting with customers, lessons from studying under Peter Drucker, and how cruises lead to creativity. All references can be found in these show notes.","og_url":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/","og_site_name":"Hippo Direct","article_publisher":"https:\/\/www.facebook.com\/HippoDirect\/","article_published_time":"2019-05-02T23:50:06+00:00","article_modified_time":"2019-05-08T17:55:55+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-41-Mark-Schaefer-Bestselling-Author-Marketing-Rebellion-Pioneer.jpg","type":"image\/jpeg"}],"author":"Max Branstetter","twitter_card":"summary_large_image","twitter_creator":"@hippodirect","twitter_site":"@hippodirect","twitter_misc":{"Written by":"Max Branstetter","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/#article","isPartOf":{"@id":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/"},"author":{"name":"Max Branstetter","@id":"https:\/\/www.hippodirect.com\/blog\/#\/schema\/person\/30ab60877b002149e76a4c5cf2e56f65"},"headline":"Wild Business Growth Podcast #41: Mark Schaefer &#8211; Bestselling Author, Marketing Rebellion Pioneer","datePublished":"2019-05-02T23:50:06+00:00","dateModified":"2019-05-08T17:55:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/"},"wordCount":1236,"publisher":{"@id":"https:\/\/www.hippodirect.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-41-Mark-Schaefer-Bestselling-Author-Marketing-Rebellion-Pioneer.jpg","articleSection":["Business Growth","Content Marketing","Digital Marketing","Entrepreneurship","Innovation","Inspiration &amp; Creativity","Positive Energy","Productivity","Small Business","Technology Tools","Wild Business Growth Podcast"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/","url":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/","name":"Wild Business Growth Podcast #41: Mark Schaefer - Bestselling Author, Marketing Rebellion Pioneer - Hippo Direct","isPartOf":{"@id":"https:\/\/www.hippodirect.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/#primaryimage"},"image":{"@id":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-41-Mark-Schaefer-Bestselling-Author-Marketing-Rebellion-Pioneer.jpg","datePublished":"2019-05-02T23:50:06+00:00","dateModified":"2019-05-08T17:55:55+00:00","description":"Episode #41 of the Wild Business Growth Podcast features Mark Schaefer - Bestselling Author, Marketing Rebellion Pioneer. Hear the concept behind his new book Marketing Rebellion, examples from companies that are successfully connecting with customers, lessons from studying under Peter Drucker, and how cruises lead to creativity. All references can be found in these show notes.","breadcrumb":{"@id":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/#primaryimage","url":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-41-Mark-Schaefer-Bestselling-Author-Marketing-Rebellion-Pioneer.jpg","contentUrl":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/05\/Wild-Business-Growth-Podcast-41-Mark-Schaefer-Bestselling-Author-Marketing-Rebellion-Pioneer.jpg","width":600,"height":600,"caption":"Wild Business Growth Podcast #41 Mark Schaefer - Bestselling Author, Marketing Rebellion Pioneer"},{"@type":"BreadcrumbList","@id":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-41-mark-schaefer-bestselling-author-marketing-rebellion-pioneer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hippodirect.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Wild Business Growth Podcast #41: Mark Schaefer &#8211; Bestselling Author, Marketing Rebellion Pioneer"}]},{"@type":"WebSite","@id":"https:\/\/www.hippodirect.com\/blog\/#website","url":"https:\/\/www.hippodirect.com\/blog\/","name":"Hippo Direct","description":"","publisher":{"@id":"https:\/\/www.hippodirect.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hippodirect.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hippodirect.com\/blog\/#organization","name":"Hippo Direct","url":"https:\/\/www.hippodirect.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hippodirect.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2017\/11\/Hippo-Direct-Mailing-Lists-Email-Lists.png","contentUrl":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2017\/11\/Hippo-Direct-Mailing-Lists-Email-Lists.png","width":312,"height":77,"caption":"Hippo Direct"},"image":{"@id":"https:\/\/www.hippodirect.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HippoDirect\/","https:\/\/x.com\/hippodirect","https:\/\/www.instagram.com\/hippodirect\/","https:\/\/www.linkedin.com\/company\/hippo-direct\/","https:\/\/www.youtube.com\/user\/HippoDirect"]},{"@type":"Person","@id":"https:\/\/www.hippodirect.com\/blog\/#\/schema\/person\/30ab60877b002149e76a4c5cf2e56f65","name":"Max Branstetter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hippodirect.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/13a0de82cb40676310f5c7dbe7d4a6070f83f5a3cbcb6a53422de066e486df3a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/13a0de82cb40676310f5c7dbe7d4a6070f83f5a3cbcb6a53422de066e486df3a?s=96&d=mm&r=g","caption":"Max Branstetter"},"url":"https:\/\/www.hippodirect.com\/blog\/author\/maxbranstetter\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/posts\/10017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/comments?post=10017"}],"version-history":[{"count":24,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/posts\/10017\/revisions"}],"predecessor-version":[{"id":10094,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/posts\/10017\/revisions\/10094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/media\/10034"}],"wp:attachment":[{"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/media?parent=10017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/categories?post=10017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/tags?post=10017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}