A List Broker works on your behalf as a surrogate “Marketing Department”. List Brokers research and recommend lists that should work well for your various offers. Brokers work with you to develop a mailing strategy and to negotiate special terms with other List Owners. After you place an order with a List Broker, the Broker takes full responsibility for making sure that the proper list gets to the proper place on time. Brokers track list order shipping status and “troubleshoot” any potential problems.
A List Manager works on behalf of the List Owner as a surrogate “Sales Department”. List Managers actively promote their lists to marketers and brokers for possible use. List Managers handle all production, fulfillment, and accounting details for their Owners’ lists. List Managers are responsible for the maintenance and updating of lists, and recommend strategies to improve a List Owner’s revenues.