YOGA JOURNAL

13,925 30 Day Subscribers            +$22/M
46,295  3 Month Subscribers          +$17/M
79,686  6 Month Subscribers          +$12/M
155,623 12 Month Subscribers          +$7/M
201,918 Active Subscribers           $110/M
130,998 Active DTP                    +$9/M
47,326  6 Month Hotline Expires       $85/M
Non-Affinity Catalog Rate             $75/M
Fundraising/Membership                $70/M

Yoga has now fully entered mainstream America.
For almost 30 years, one magazine has helped
shape the yoga revolution in America -- Yoga
Journal.  The success of this publication is due
to a determination to stay true to the initial
goal -- to create a publication that would knit
together the growing yoga community and provide
"material that combines the essence of classical
yoga with the latest understanding of modern
science."

http://www.yogajournal.com

Additional Charges:
4-Up Cheshire @ $35/F
New to File @ $9/M

Yoga Journal subscribers are upscale, educated
readers who look for high-quality items and
services as they strive to reach their health
and lifestyle goals.

Subscribers have spent an average of $819
through mail/order and Internet in the last six
months.  Average age range is 40 - 47.

Yoga Journal subscribers practice Yoga two or
more times a week.  79% practice yoga at home
and 49% practice yoga at a Yoga Center or Studio:
76% Also walk for exercise
93% Enjoy reading as a hobby
45% Participate in backpacking/hiking
42% Participate in bicycling
76% Engage in a regular fitness/exercise
program two or more time per week
90% Have taken a personal trip overseas with
in the last three years
11% Have taken a cruise with in the last 12 mos

Demographics/Profile:
Average age 40
$93,500 Average household income
$284,700 Avg value of primary residence
63% Married
75% College graduates
77% Professional/managerial

Reuse and telemarketing are not available.

Cancellation:  $100/F

Updated monthly.

----------- DATE -----------
10/01/08   UPDATED
10/14/08   CONFIRMED

---------- GENDER ----------
83% FEMALE

---------- MEDIA -----------
88% DIRECT MAIL (DTP)
12% OTHER

-------- SELECTIONS -------
$12.00 Paid
$9.00 SCF
$9.00 State
$7.00 Zip
$2.00 Keying
$12.00 P/S Labels
$8.00 Run Charges
$45.00 Email Delivery (fla
$35.00 Diskette (flat fee)
$35.00 Cartridge (flat fee)
$69.00 Modem/FTP/BBS (flat
$22.00 1 Month Hotline
$17.00 3 Month Hotline
$12.00 6 Month Hotline
$7.00 12 Month Hotline
$7.00 Gender/Sex
$9.00 Direct to Publisher
$12.00 Renewals
$12.00 Source

------ MINIMUM ORDER ------
7,500

----- NET NAME POLICY -----
85%   +   $8.00
RUN CHARGES
50,000