YOGA JOURNAL

16,859   30 Day Subscribers             +$22/M
51,058    3 Month Subscribers           +$17/M
95,707    6 Month Subscribers           +$12/M
143,186  12 Month Subscribers            +$7/M
194,213     Active Subscribers          $110/M
124,014     Active DTP                   +$9/M
188,142     Active Paid                 +$12/M
180,444     Active Direct Mail Sold     +$12/M
147,583     Active Female                +$7/M
27,172      Active Male                  +$7/M
175,383     Expires                      $85/M
            Non-Affinity Catalog Rate    $75/M
            Fundraising/Membership       $70/M
			
Published by Active Interest Media.

Yoga has now fully entered mainstream America.
For almost 30 years, one magazine has helped
shape the yoga revolution in America -- Yoga
Journal.  The success of this publication is due
to a determination to stay true to the initial
goal -- to create a publication that would knit
together the growing yoga community and provide
"material that combines the essence of classical
yoga with the latest understanding of modern
science."

http://www.yogajournal.com

Additional Charges:
New to File @ $9/M

Yoga Journal subscribers are upscale, educated
readers who look for high-quality items and
services as they strive to reach their health
and lifestyle goals.

Subscribers have spent an average of $819
through mail/order and Internet in the last six
months.

Yoga Journal subscribers practice Yoga two or
more times a week.  79% practice yoga at home
and 49% practice yoga at a Yoga Center or Studio:
76% Also walk for exercise
93% Enjoy reading as a hobby
45% Participate in backpacking/hiking
42% Participate in bicycling
76% Engage in a regular fitness/exercise
program two or more time per week
90% Have taken a personal trip overseas with
in the last three years
11% Have taken a cruise with in the last 12 mos

Profile:
Average age 40
$93,500 Average household income
$284,700 Avg value of primary residence
63% Married
75% College graduates
77% Professional/managerial

Exchange and reuse are available.

Telemarketing is not available.

Any offer that specifically addresses the Yoga
Journal reader will not be permitted.

Cancellation Charges:  $100/F

Updated monthly.

---------- GENDER ----------
83% FEMALE

---------- MEDIA -----------
88% DIRECT MAIL (DTP)
12% OTHER

-------- SELECTIONS --------
$10.00 Title Slug
$12.00 Paid
$9.00 SCF
$9.00 State
$9.00 Zip
$3.00 Keying
$8.50 P/S Labels
$8.00 Run Charges
$45.00 Email Delivery (flat fee)
$100.00 Rush Fee (flat fee)
$75.00 Diskette (flat fee)
$75.00 CD-ROM (flat fee)
$45.00 Modem/FTP/BBS (flat fee)
$22.00 1 Month Hotline
$17.00 3 Month Hotline
$12.00 6 Month Hotline
$7.00 12 Month Hotline
$7.00 Gender/Sex
$12.00 Direct Mail Sold
$9.00 Direct to Publisher
$12.00 Renewals
$12.00 Source

------ MINIMUM ORDER -------
7,500 OR $350.00

----- NET NAME POLICY ------
85%   +   $8.00
RUN CHARGES
50,000