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WORKING MOTHER MEDIA LIFEPHASES

701,623 Active Subscribers             $95/M
Catalog Rate                           $80/M
Fundraiser Rate                        $80/M

(Formerly:  Working Women Network Lifephases)

NAFE and Working Mother Magazine have merged and been enhanced to offer more selectability than ever before. NAFE Magazine is the most widely read business publication for career minded women on the rise. Working Mother is the voice of authority for America's career oriented mothers. NAFE provides resources and services through education to empower its members to achieve career success and financial security.

http://www.WorkingMother.com and http://www.NAFE.com Customer Age: 18 - 25 52,053 26 - 35 198,900 36 - 45 292,369 46 - 55 174,299 56 - 65 80,922 66+ 67,918 Income: $15,000 - $19,999 42,837 $20,000 - $29,999 73,318 $30,000 - $39,999 76,104 $40,000 - $49,999 70,769 $50,000 - $59,999 80,817 $60,000 - $69,999 80,820 $70,000 - $79,999 38,962 $80,000 - $89,999 65,967 $90,000 - $99,999 26,712 $100,000 - $124,999 59,670 $125,000 - $149,999 41,542 $150,000+ 82,717 Parents of Children by Age: 0-2 3-5 6-10 11-15 16-17 Boys 10,813 25,646 55,594 60,088 44,896 Girls 10,240 24,307 49,775 61,978 50,740 Unknown 71,849 91,972 75,718 39,523 11,593 Telemarketing is not available. All cancelled orders are subject to a $100/F cancellation fee, plus $15/M running charges, selection charges, material and shipping charges. Full rental charges apply to all cancellations made on or after mail date. Updated quarterly.
----------- DATE -----------
05/01/08   UPDATED
06/04/08   CONFIRMED

------- UNIT OF SALE -------
$12.97/YEAR

---------- GENDER ---------
95% FEMALE

---------- MEDIA ----------
100% DIRECT MAIL

-------- ADDRESSING -------
4-UP CHESHIRE OR EMAIL

-------- SELECTIONS -------
$10.00 Age
$11.00 Childs Age
$11.00 Income Select
$8.00 SCF
$8.00 State
$8.00 Zip
$3.50 Zip+4
$4.00 Keying
$6.00 P/S Labels
$10.00 Run Charges
$50.00 Email Delivery (fla
$35.00 CD-ROM (flat fee)
$50.00 Modem/FTP/BBS (flat
$16.00 Credit Cards
$8.00 3 Month Hotline
$8.00 6 Month Hotline
$8.00 Gender/Sex

------ MINIMUM ORDER ------
5,000

----- NET NAME POLICY -----
85%   +  $10.00
RUN CHARGES
50,000

HIPPO DIRECT
34472 Summerset Dr.
Solon, OH 44139 USA
Phone: 440-519-0730
Email: rapidresponse@hippodirect.com
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