WOMAN DENTIST JOURNAL WDJ

25,416 Subscribers                    $95/M
23,321 Telemarketing                 +$65/M


Published by PennWell's Business and
Industrial Division.

"The Official Journal of the American
Association of Women Dentists"

Woman Dentist Journal covers topics including
clinical dentistry, scientific abstracts,
practice management and lifestyle issues.
Each issue is the resource for connecting
women, achieves personal balance, and advances
the art and science of dentistry.

Additional Charges:
Hours Worked @ $10/M
Number of Dentists at Office @ $10/M
Purchasing Influence @ $20/M
Primary Field @ $15/M

Hours Worked:
Less Than 20                          1,320
20 - 29                               2,404
30 - 39                               9,241
40 - 49                               4,311
50 or More                              764
Less Than 30                            578
More Than 30                          2,179

Number of Dentists at Office:
1                                    10,086
2                                     5,023
3                                     1,810
4 or More                             2,044

Employee Size:
1 -   4                               2,968
5 -   9                               2,595
10 -  19                              1,347
20 -  49                                468
50 -  99                                 98
100 - 499                                99
500 - 999                                20
1,000+                                   30

Sales Volume:
$1,000,000,000+                           7
$500,000,000 - $999,999,999              10
$100,000,000 - $499,999,999              37
$10,000,000 - $99,999,999               105
$5,000,000 - $9,999,999                  63
$2,500,000 - $4,999,999                 127
$1,000,000 - $2,499,999                 506
$500,000 - $999,999                   1,102
$1 - $499,999                         5,557

Occupation:
Private Practice                     18,473
Part-Time Faculty                       321
Full-Time Faculty                       555
Hospital Staff                          119
Sr Yr Dental Student                    346
Intern/Resident                         186
Graduate Student                        236
Business/Industry                       347
State or Local Govt                     106
Dental Supply Dealer                    210
Dental Laboratory                        79

Practice:
General Practice                     18,542
Oral Surgeon                            171
Endodontist                             217
Orthodontist                            606
Pediatric Dentistry                     609
Periodontist                            488
Prosthodontist                          221
Oral Pathology                           27
Public Health                           279

Hygienists:
One                                   5,083
Two                                   4,635
Three or More                         3,926
None                                  5,217

All orders are approved on a reciprocal rental.

Orders cancelled prior to merge are subject to
a $50/F cancellation fee plus any applicable
production charges.  Orders cancelled after
merge-purge are payable in full.

Updated daily.

------- UNIT OF SALE -------
N/C

---------- MEDIA -----------
CONTROLLED CIRCULATION

-------- SELECTIONS --------
$15.00 Number of Employees
$15.00 Sales Volume
$15.00 SIC/NAICS Code
$10.00 SCF
$10.00 State
$10.00 Zip
 $3.00 Keying
$10.00 P/S Labels
$10.00 Run Charges
$65.00 Telemarketing Select
$75.00 Email Delivery (flat
$75.00 Diskette (flat fee)
$20.00 Product

------ MINIMUM ORDER -------
5,000