WEIGHT WATCHERS MAGAZINE

61,580    1 Month Recency               +$20/M
213,040   3 Month Recency               +$15/M
350,017   6 Month Recency               +$10/M
714,048   Total Subscribers             $105/M
846,069   Expires Rate                   $75/M
          Reuse                         $100/M
          Catalog Rate                   $80/M
          Fundraising Rate               $75/M

The new Weight Watchers Magazine is all about
the new attitude in weight loss. No more Spartan
diets. No more body bashing. No more "I can't".

This magazine is packed with solid advice,
tips and recipes, and speaks the language of
real women who want the facts on keeping fit
as well as cooking, health, nutrition,
behavior, style, and looking good.  Weight
Watchers Magazine targets active women who
juggle their personal and professional lives.
They are shaping up and enjoying their new
appearances with a whole new attitude.

Repeatedly acknowledged in 2003 and 2004 for
its impressive circulation growth, Weight
Watchers is the ideal source of active female
consumers to tap into.

Demographics:
Median age 45 (61% age 25-54)
$55,200 Average income (25% > $100k)
62% Married
60% College educated
77% Home Owners
40% Have children under the age of 18

Why they subscribe:
78% - Information on healthy eating and recipes
68% - Motivation and Inspiration
62% - Information on health and fitness

Modeling is available.

Exchange and telemarketing are not available.

Cancellation Charges:  $100/F

Updated monthly.

------- UNIT OF SALE -------
$16.00 AVERAGE

---------- GENDER ----------
4% MALE
94% FEMALE

---------- MEDIA ----------
DIRECT MAIL

-------- SELECTIONS -------
$10.00 Paid
$10.00 Business Address
$10.00 Change of Address
$8.00 SCF
$8.00 State
$8.00 Zip
$50.00 Zip Tape (flat fee)
N/C Cheshire Labels
$2.00 Keying
$30.00 Mag Tape (flat fee)
$8.00 P/S Labels
$10.00 Run Charges
$60.00 Email Delivery (fla
$20.00 1 Month Hotline
$15.00 3 Month Hotline
$10.00 6 Month Hotline
$8.00 Gender/Sex
$10.00 Source

------ MINIMUM ORDER ------
7,500

----- NET NAME POLICY ------
85%   +  $10.00
RUN CHARGES
50,000