WALL STREET JOURNAL BUSINESS ENHANCED MASTERFILE

246,000 Total Enhanced                $170/M
Business Enhanced                     +$16/M
Non-Financial Business Rate           $140/M
Catalog Rate                           $85/M
Political Fundraiser Rate             $100/M
Fundraiser Rate                        $75/M

Published by Dow Jones & Company.

The Wall Street Journal is the leading global
newspaper of business and is enhanced with key
contact data.

In the eyes of those who strive to succeed in
business, The Wall Street Journal remains
perhaps the world's most important publication.
Five days a week, professionals turn to The
Journal for the most trusted, accurate, and
influential news and analysis on the world of
business.  Journal subscribers are decision
makers in every industry, every public and
private enterprise, large and small.

Additional Charges:
Lead Generation @ $26/M

For Journal readers the office stands out as
ground zero for many of the most important
buying decisions they make.  The Business
Enhanced Masterfile offers the opportunity for
direct marketers to communicate with powerful
business leaders at the very place the purse
strings are held.

These subscribers are composed of top and
middle level professionals with an abiding
interest in financial news and technology.
More than 80% of subscribers have taken action
as a result of Journal advertising, indicating
their attention to advertising messages.

$253,100 Average income
52% Of paid subscriptions go to business address
41% Have been at their jobs 10 years or more
75% Are employed full time
22% CEO's, owners, or partners
44% Professionals/managers
69% Maintain a home office
37% Manage/influence funds

Business Data:
38% Services
24% Finance, insurance, real estate
43% Small business (fewer than 100 employees)
20% Mid-sized (100-999 employees)
37% Big business (1,000+ employees)

Industry:
Business Services                        21,539
Financial                                45,940
Health Services                           8,284
Insurance                                12,097
Legal Services                           11,862
Manufacturing                            31,833
Real Estate                              11,681
Retail / Wholesale Trade                 23,870

Job Title:
Top Management                          128,710
Middle Management                        58,988

Employee Size:
SOHO (1-9)                              112,632
Small Business (10-99)                   74,277
Major Corporation (100+)                 59,969

Sales Volume:
$1,000-$999,999                         139,019
$1MM-$9.99MM                             53,502
$10MM-$499,999                           44,995
$500MM+                                  19,162

Exchange and telemarketing are available.

Cancellation Charges:  $100/F

Reference:  M015330

---------- GENDER ----------
68% MALE
14% FEMALE

---------- MEDIA -----------
DIRECT RESPONSE

-------- SELECTIONS --------
$16.00 Number of Employees
$16.00 Sales Volume
$16.00 SIC/NAICS Code
$16.00 Job Title
$11.00 Paid
$11.00 Business Address
$16.00 Bus/Industry Type
$11.00 SCF
$11.00 State
$11.00 Zip
$2.00 Keying
$10.00 Run Charges
$75.00 Email Delivery (flat fee)
$30.00 Cartridge (flat fee)
$75.00 Modem/FTP/BBS (flat fee)
$20.00 1 Month Hotline
$16.00 3 Month Hotline
$11.00 6 Month Hotline
$6.00 12 Month Hotline
$11.00 Gender/Sex

------ MINIMUM ORDER -------
7,500
1,000- REUSE

----- NET NAME POLICY ------
85%   +  $10.00
RUN CHARGES
100,000