VETERINARY MEDICINE

40,939 Total Active/Former           $100/M
Subscribers
36,708 Active Subscribers With       $100/M
Postal Address
4,081 Former Subscribers With         $70/M
Postal Address
18,639 Subscribers With              +$70/M
Telephone Number
Multi-Channel Campaign               $220/M
(postal w/telemarketing
follow up)
 
Readers include veterinarians throughout the
United States and Canada, primarily in private
practice.  They are dedicated to the medical
care of small and large animals, and
interested in clinical solutions for their
patients and clients.

In addition to purchasing the products,
equipment, and pharmaceuticals necessary to
effectively treat their animal patients and
service the client owners, these veterinarians
need business management tools, information
and resources on the following:  Continuing
Education, Practice Management, Financial
Planning, Communication and Marketing,
Technology Trends, Personnel Issues, Office
and Hospital Design

Since 1905, veterinarians have relied on this
clinical, peer-reviewed journal to help them
provide cutting-edge medical care.  Highly
esteemed authors and unparalleled editorial
standards ensure thorough, accurate, relevant
information that veterinarians trust.
Continuing education credit is also available
in each issue.

Additional Charges:
Number of Veterinarians in Practice @ $15/M
Caseload Percentages to Species @ $15/M
Practice Gross Income @ $15/M
Practice @ $15/M
Purchase Plans @ $35/M

Practice/Specialty:
Mixed Practice                        3,878
Exclusive Small Animal Practice      25,741
Over 50% Small Animal Practice        3,577
Over 50% Large Animal Practice          671

Practice Exclusive to-
Cattle                                  263
Equine                                  842
Swine                                    46
Exclusive to Large Animal (multiple)    664
DVM- Type of Practice Unknown            16
Veterinary Medical Students             136
Government                               17
Manufacturers of Veterinary Drugs/       29
Equipment
Others Allied to the Field              189

Title/Status:
Owner/Partner                         8,798
Associate Vet                         4,460
Others Allied to the Field              554

Number of Veterinarians in Practice:
1                                     4,136
2 - 3                                 5,364
4+                                    3,359

Graduation Year:
1900 - 1969                           2,051
1970 - 1979                           4,856
1980 - 1989                           7,348
1990 - 1999                           6,910
2000 - 2005                           2,030

Practice Gross Income:
Under $250,000                        1,312
$250,000 - $449,999                   1,389
$450,000 - $749,999                   1,330
$750,000+                             1,705

Purchase Plans:
Anesthesia Equipment                    500
Blood Chemistry Analyzers               332
Blood Pressure Monitor                  454
Computers/Software                      498
Dental Equipment                        519
Ear Thermometer                         252
ECG Monitor                             287
Hematology Analyzer                     234
Incubator-Warmer                        144
Microscope                              244
Pulse Oximeter                          466
Respiratory Monitor                     170
Sterilizers                             151
Surgical-
Instruments                             734
Laser                                   161
Lights                                  238
Tables                                  147
Ultrasound                              345
Vaporizer                                83
X-Ray Equipment                         370

Caseload Percentages Dedicated to Particular
Species (multiple response):

Canine-
Under 50%                           1,928
Over 50%                            2,582
100%                                   31

Feline-
Under 50%                           3,497
Over 50%                            1,011
100%                                  118

Beef-
Feedlot:
Under 50%                             376
Over 50%                               33
100%                                    1

Cow/Calf:
Under 50%                             590
Over 50%                               72
100%                                -----

Dairy Cow-
Under 50%                             656
Over 50%                               79
100%                                    6

Equine Performance-
Under 50%                             600
Over 50%                               34
100%                                    2

Equine Pleasure-
Under 50%                           1,296
Over 50%                               52
100%                                    2

Race Horses-
Under 50%                             275
Over 50%                                6
100%                                    4

Exotic/Zoo-
Under 50%                             692
Over 50%                               28
100%                                    3

Reuse is available.

Net name is not available.

All cancelled orders will incur a $50/F
cancellation fee, $10/M run charges, plus
media fees.  No cancellations will be accepted
after the maildate.

Updated quarterly.

----------- DATE -----------
02/14/08   UPDATED
02/27/08   CONFIRMED

------- UNIT OF SALE -------
N/C

---------- MEDIA -----------
CONTROLLED CIRCULATION

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$70.00 Phone Number
$15.00 Job Title
$10.00 SCF
$10.00 State
$10.00 Zip
$15.00 Specialty
$3.00 Keying
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$10.00 P/S Labels
$40.00 Email Delivery (flat
$50.00 Diskette (flat fee)

------ MINIMUM ORDER -------
5,000