VETERINARY ECONOMICS MAILING LIST

46,278    Active Subscribers          $100/M
18,545    Subscribers W/Phone         +$70/M
          Multi-Channel Campaign      $220/M
           (postal w/telemarketing follow up)

Published by Advanstar Communications.
 
Veterinary Economics readers include
veterinarians throughout the United States and
Canada, primarily in private practice.  They
are dedicated to the medical care of small and
large animals, and the majority of these
veterinary practitioners are business owners
and managers as well.

In addition to purchasing the products,
equipment, and pharmaceuticals necessary to
effectively treat their animal patients and
service the client owners; these veterinarians
need business management tools, information
and resources on the following:  Continuing
education, practice management, financial
planning, communication and marketing,
technology trends, personnel issues, office
and hospital design

Veterinary Economics gives subscribers the
business information, tools, ideas, insights,
and inspiration they need to build successful
practices in an increasingly competitive
marketplace.

Additional Charges:
Email Address
Number Of Veterinarians In Practice @ $15/M
18 Month Purchase Plans @ $35/M
Build / Remodel Plans @ $35/M
Graduation Year @ $15/M
Practice Gross Income @ $15/M
Practice @ $15/M
Species Served (By Percentage) @ $15/M

Practice Specialty:
Mixed Practice                          4,980
Exclusive Small Animal Practice        31,576
Over 50% Small Animal Practice          3,920
Practice Exclusive to-
  Cattle                                  492
  Equine                                1,405
  Swine                                    85
  Large Animals (multiple)                962
Over 50% Large Animal Practice            765
Veterinary Medical/Technical Students     279
Academic Teaching Libraries               394
Government                                190
Manufacturers of Veterinary Drugs/        261
Equipment
Others Allied to the Field                526

Job Title:
Owner/Partner                           6,692
Associate Vet                           3,181
Others Allied to the Field              1,268

Number of Veterinarians in Practice:
1                                       3,071
2 - 3                                   4,015
4 or more                               2,743

Practice Gross Income:
Under $250,000                          1,295
$250,000 - $449,999                     1,255
$450,000 - $749,999                     1,424
$750,000 or More                        3,757

Purchasing Authority/18 Month Plans:
Anesthesia Equipment                      385
Aspirator/Scavenger                       105
Bathing System                            105
Blood Chemistry Analyzers                 212
Blood Pressure Monitor                    418
Cages                                     338
CO2 Laser                                 105
Computers or Software                     278
Dental Equipment                          475
Digital Radiology                         443
Dryer Unit                                 99
ECG Monitor                               261
Endoscopy System                          191
Hematology Analyzer                       133
Incinerator                                17
Incubator-Warmer                           76
Microscope                                187
Mobile Vet Unit                            71
Patient Scale                             215
Pulse Oximeter                            283
Respiratory Monitor                       109
Sterilizers                               116
Surgical Instruments                      487
Surgical Lights                           298
Surgical Tables                           182
Ultrasound                                268
Vaporizer                                  65
X-Ray Equipment                           310

All cancelled orders will incur a $50/F
cancellation fee, $10/M run charges, plus
media fees.  No cancellations will be accepted
after the mail date.

Updated quarterly.

------- UNIT OF SALE -------
N/C

---------- GENDER ----------
60% MALE
40% FEMALE

---------- MEDIA -----------
CONTROLLED CIRCULATION

-------- SELECTIONS --------
$70.00 Phone Number
$15.00 Job Function
$15.00 Business Address
$15.00 Home Address
$10.00 SCF
$10.00 State
$10.00 Zip
$15.00 Specialty
N/C Cheshire Labels
$3.00 Keying
$35.00 Mag Tape (flat fee)
$10.00 P/S Labels
$10.00 Run Charges
$70.00 Telemarketing Select
$50.00 Email Delivery (flat
$50.00 Diskette (flat fee)
$15.00 Gender/Sex

------ MINIMUM ORDER -------
5,000
1,000- REUSE

----- NET NAME POLICY ------
85%   +  $10.00
RUN CHARGES
50,000