VALASSIS RESIDENTIAL DATABASE

135,400,000  Residential Addresses   $12.50/M

(Formerly:  Valassis Advantage Residential and
Bus Database)
(Formerly:  ADVO Advantage Residential and
Business Database)
(Formerly:  ADVO Advantage Residential Database)
(Formerly:  ADVO Resident List)

The nation's largest full-service direct mail
marketing company, Valassis compiles the most
comprehensive database of America's residential
addresses.

At virtually 100% coverage, the Valassis
Advantage Residential Database reaches virtually
every household in America and is the most
accurate saturation consumer mailing list
available.  Updated via the US Postal Service,
Valassis edits the addresses through its
proprietary system.  The resulting accuracy is
so reliable, that Valassis and the USPS work
cooperatively.

Valassis Advantages:
Valassis offers targeted saturation through
the use of customized software including
Crossbow, Sharpshooters, Prism, and
Microvision.  Therefore, specific regional
market segments can be targeted.
Valassis uses a single source of data
maintained in enhanced carrier route walk
sequence.
Valassis has invested millions of dollars to
improve data and convert simplified
addresses on rural routes to city style
addresses on rural routes, which enables
easier compliance to privacy laws.  Over the
past 2 years, Valassis has acquired 85% of
the rural route actual addresses.
Valassis commissioned research on response
rates to salutation vs non-salutation
mail--which indicates that 51% of households
purchase products as the result of
non-personalized advertising mail within a
7-day period.  81% of those surveyed point
to products or services offered as the
primary driver of readership, not whether a
name is present on the address line.

Additional Charges:
Hispanics
Families
Affluent Households
Merge-
Select @ $3/M
Complex @ $500/F
Radius-
Select @ $25/F
Complex @ $500/F
File Combination @ $50/F
Keying-
Select @ $2/M
Manual @ $500/F
Name (where available) @ $6/M
Palletization @ $4/M
Sequence Numbering @ $5/M
Special-
Reports @ $100/F
Sort @ $5/M
Cheshire Labels-
1-Up @ $6.50/M
4-Up @ $3/M
P/S Labels-
1-Up @ $16/M
4-Up @ $16/M
Heat Sensitive @ $10/M
Mail .Dat @ $75/F
Tape Setup @ $75/F

Volume discounts are available.

Exchange, reuse, and telemarketing are not
available.

Cancellation Charges:  $150/F

Updated monthly.

---------- MEDIA -----------
COMPILED

-------- SELECTIONS --------
$2.00 Dwelling Size/Type
$5.00 County
N/C SCF
N/C State
N/C Zip
$5.00 Contact Name wher avail
$150.00 Zip Tape (flat fee)
$150.00 Mag Tape (flat fee)
$1.00 Nth Name
$1.00 Run Charges
$50.00 Email Delivery (flat
$100.00 Rush Fee (flat fee)
$50.00 Diskette (flat fee)
$100.00 Cartridge (flat fee)
$75.00 CD-ROM (flat fee)
$60.00 Modem/FTP/BBS (flat

------ MINIMUM ORDER -------
$250.00