TV GUIDE SUBSCRIBERS
2,319,889 12 Month Subscribers
3,715,613 Total Subscribers $105/M
2,104,060 Active DTP Subscribers
286,068 3 Month COA
Non-Magazine Mailer $80/M
Fundraisers/Non-Profit $75/M
TV Guide consists of today's busy viewers that
want the scoop on the newest TV shows and latest
lowdown on the actors and episodes. These
trendy subscribers are passionate about their
favorite shows, characters, and stars. The
brand new bigger, bolder and better TV guide
magazine appeals to the modern, stylish
generation preoccupied with TV entertainment and
its glamour. The new TV Guide is completely
dedicated to television entertainment, delivered
in a timely, modern and engaging weekly package.
TV Guide offers more breaking news and
interviews, exclusive photography, colorful and
easy-to-read listings, insightful highlights and
recommendations, and an abundance of new
editorial features. TV Guide has been the TV
reference guide for generations.
Profile:
Average age 44
$45,519 Average income
Income:
$25,000 - $49,999 883,122
$50,000 - $99,999 960,341
$100,000+ 420,026
Age:
Adult-
19 - 45 489,230
46 - 65 1,099,368
66+ 834,698
Child-
0 - 3 146,976
4 - 6 153,271
7 - 9 153,663
10 - 12 156,531
13 - 18 33,513
Lifestyle/Interest:
Apparel 311,600
Art/Antiques 234,098
Automotive 1,082,215
Avid Readers 862,050
Bible/Devotion 411,164
Camping/Hiking 209,668
Club Members 230,126
Collectors 663,604
Consumer Electronics 1,082,211
Cooking 1,399,824
Crafts 548,117
Diet/Weight Loss 504,673
Do-It-Yourself 342,594
Donors/Contributors 1,306,133
Fashion 310,791
Fishing 475,563
Gardening 854,922
Golf 368,630
Health/Fitness 1,829,178
Home Decorating 333,430
Home Entertainment 866,536
Homeowners 2,588,128
Hunting/Shooting 298,878
Investing/Collectors 632,041
Mail Order Buyers 2,683,409
Music 871,292
Pets- 875,028
Cats 498,501
Dogs 629,761
Photography 393,890
Pop Culture 171,294
Presence of Children 749,220
Self Improvement 371,629
Sports 721,719
Sweepstakes/Lotteries 921,047
Travel 1,072,109
Veterans 227,145
Wines 30,575
Rush Fee: Less than 48 hours
A $50/F fee incurred on canceled orders. This
fee is in addition to any applicable run charges
$12.50/M, and processing fees. Orders canceled
after mail date are due in full.
Updated monthly.
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----------- DATE -----------
06/23/08 UPDATED
07/03/08 CONFIRMED
------- UNIT OF SALE -------
$45.24 AVERAGE
---------- GENDER ----------
42% MALE 58% FEMALE
---------- MEDIA -----------
DIRECT RESPONSE
-------- ADDRESSING --------
DISKETTE OR EMAIL
-------- SELECTIONS --------
$15.00 Age
$12.00 Childs Age
$15.00 Income Select
$18.00 Lifestyle
$15.00 Change of Address
$10.00 SCF
$10.00 State
$10.00 Zip
$50.00 Zip Tape (flat fee)
$3.00 Keying
$75.00 Email Delivery (flat
$200.00 Rush Fee (flat fee)
$75.00 Modem/FTP/BBS (flat
$75.00 Shipping/Handling (f
$17.00 Hotline
$17.00 Recency
$12.00 Gender/Sex
$10.00 Source
------ MINIMUM ORDER -------
5,000
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