THE ECONOMIST ACTIVE US SUBSCRIBERS

51,677 Sep 2008 H/L Subs              $165/M
118,460 Jul 2008 - Sep 2008 H/L       $160/M
444,242 Active US Subs                $145/M
433,216 Active Paid US Subs           +$10/M
397,580 Home Address                  +$12/M
46,662 Business Address               +$12/M
33,285 Gift Subscription Donors       $145/M
98,791 6 Month Expires                $100/M
151,812 7 - 12 Month Expires          $100/M
Consumer Catalog                       $95/M
Charitable Fundraisers                $110/M

THE ECONOMIST is a weekly international news and
business publication offering clear reporting,
commentary and analysis on world politics,
business, finance, science and technology,
culture and society.  Founded in 1843 to support
the cause of free trade, THE ECONOMIST has
remained a radical publication of opinion with a
reverence for facts and has become firmly
established as one of the world's most
authoritative and influential publications.

Additional Charges:
6 Month Hotline @ $10/M

Subscribers to THE ECONOMIST are educated and
affluent, are often in senior, purchase-
influencing positions in their careers, and
actively seek to engage with the world around
them in both their professional and personal
lives.

Fast Facts:
Median age................................52
Average household income............$252,207
Average personal income.............$174,425
Average net worth.................$1,700,138
Total HH assets of $1 million+...........42%
Married..................................79%
College graduate.......................  94%
Post-graduate............................75%
Senior management........................35%
Board of Directors/own business..........22%
Involved/influence corporate strategy....56%
Foreign travel in the last year..........77%

Delivery:  3 days from approval

Updated monthly.

----------- DATE -----------
10/01/08   UPDATED
11/08/08   CONFIRMED

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$129.00/YEAR (51 ISSUES)

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---------- MEDIA -----------
100% DIRECT MAIL

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