TARGET MARKETING
42,679 Active Subscribers $140/M
40,478 Subscribers W/Phones +$60/M
Published by North American Publishing Company
(NAPCO).
TARGET MARKETING, reaches the success driven
decision-makers in the Direct Marketing industry
The publication is devoted to the business of
profitable direct marketing. Subscribers turn
to Target Marketing for insight into marketing
strategies and tactics to improve their ability
to sell through mail, phone, and space
advertising.
Additional Charges:
Firm's Marketing Activity @ $20/M
Purchasing Authority @ $20/M
Job Function:
Corporate and General Management 23,091
Marketing, List & Sales Management 16,134
Creative Services/Advertising and 3,208
Promo Management
Operations/Fulfillment/Contact 1,180
Center Management
E-Commerce Management 381
List/Database/Circulation Management 731
Business:
Catalogers, Mail Order Companies, 8,621
Retailers, Wholesalers
Financial Services- Banks, Insurance 3,687
Credit Cards, Investment Companies
Fundraisers- Non-Profits, Charities 1,151
High Technology (non catalog)- 2,121
Computers, Software, Tele-
communications, Office Equipment
Manufacturers, Package Goods, and 5,860
Other Business-to-Business
Marketers
Non Financial Service Marketers: 5,627
Clubs, Associations, Educational,
Government Agencies, Health Care,
Membership Organizations, Personnel
Services, Real Estate, Utilities,
Communications, Tourism and Travel
Publishers- Magazines, Books, 5,893
Newsletters, Newspapers, Book
& Record Clubs
Advertising/Direct Marketing 9,210
Agencies, Freelance Creative and
Consultants
Mailing List Professionals- List 1,437
Brokers, Managers, Compilers,
Owners
Firm's Marketing Activity:
Catalog 7,437
Direct Mail 18,741
Telemarketing 7,449
Alternative and Electronic Media/ 17,111
Internet
Consumer 10,980
Business-to-Business 16,471
Purchasing Authority:
Insert Media 11,078
Fulfillment 10,643
List Rental 14,637
Envelopes/Paper 12,681
Telemarketing/Contact Center 8,557
International Services 5,357
Printing/Lettershops 14,498
Net name and telemarketing are available.
Cancellation: $10/M plus $50/F fee.
Cancellation after mail date requires payment in
full.
BPA audited.
Updated quarterly.
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---------- GENDER ----------
26,446 MALE
13,054 FEMALE
---------- MEDIA -----------
DIRECT MAIL
---- ADDITIONAL CHARGES ----
$60.00 Phone Number
$20.00 Job Function
$20.00 Bus/Industry Type
$10.00 SCF
$10.00 State
$10.00 Zip
N/C Cheshire Lables
$5.00 Keying
$10.00 P/S Labels
$65.00 Email Delivery (flat fee)
$25.00 Cartridge (flat fee)
$50.00 CD-ROM (flat fee)
$20.00 Gender/Sex
------ MINIMUM ORDER -------
5,000
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