SMARTMONEY MAGAZINE MAILING LIST

51,305   1 Month Hotline               +$20/M
166,844  3 Month Hotline               +$16/M
320,709  6 Month Hotline               +$11/M
722,111  Active Subscribers            $140/M
162,589  Total Change of Address       +$11/M
142,586  Expires                       $100/M
         Investment/Financial          $170/M
         Catalog Rate                   $75/M
         Political Fundraising          $90/M
         Fundraising                    $70/M

The Wall Street Journal Magazine of personal
business, SmartMoney, was launched in 1992 and is
the authority on personal business
for affluent, educated professionals.

SmartMoney readers are optimistic, self-directed
investors who actively seek and understand the
value of sound financial advice they know they
can trust.

With refreshing clarity and provocative wit,
SmartMoney provides them with practical, yet
highly imaginative ideas for saving, investing,
and spending.

The publication also presents the most diverse
editorial mix among finance magazines featuring
regular coverage of technology, automotive, real
estate, and careers.  Lifestyle topics include
features on upscale travel, fashion, music, and
food.  Throughout each issue, editors stress
consumer service with action-oriented
information.

Additional Charges:
New-to-File @ $16/M

The magazine has received 14 national magazine
award nominations and 3 wins.  Its website
SmartMoney.com, received a national magazine
award for best interactive design, was named
the best overall personal finance site two
years in a row and has consistently been named
a "best of the Web" from Forbes.com Magazine.

Demographics:
Median age 48
$76,929 Median HHI
$56,141 Median IEI
$289,297 Median home value
37% HHI $100,000+
65% Married
78% Own home
75% Attended college
53% Top management/professional/managerial

Reuse is allowed at original order's base rate.

Telemarketing is not available.

Cancellations must be received in writing prior
to merge - no cancellations or cutbacks allowed
post merge.  Charges are:  $100/F plus
processing/shipping fees.

Updated monthly.

------- UNIT OF SALE -------
$24.00 AVERAGE

---------- GENDER ----------
63% MALE
24% FEMALE

---------- MEDIA -----------
DIRECT MAIL

-------- SELECTIONS --------
$16.00 Age
$16.00 Income Select
$11.00 Paid
$16.00 Presence of Child
$11.00 Business Address
$11.00 Change of Address
$11.00 Home Address
$11.00 SCF
$11.00 State
$11.00 Zip
$3.00 Keying
$10.00 Run Charges
$75.00 Email Delivery (flat fee)
$75.00 Modem/FTP/BBS (flat fee)
$20.00 1 Month Hotline
$16.00 3 Month Hotline
$11.00 6 Month Hotline
$6.00 12 Month Hotline
$11.00 Gender/Sex
$11.00 Renewals
$11.00 Source

------ MINIMUM ORDER -------
7,500

----- NET NAME POLICY ------
85%  +  $10.00
RUN CHARGES
50,000+