RUNNERS WORLD MAGAZINE MAILING LIST

397,763    1 Mo Active Subs              +$16/M
119,605    3 Mo Active Subs              +$11/M
224,705    6 Mo Active Subs               +$6/M
399,297    Active US Subs                $100/M
171,100    Active Male Subs               +$6/M
187,030    Active Female Subs             +$6/M
1,654,802  12 Mo Runner's World          $100/M

Event Participants
68,154     12 Mo Expires                  $50/M
18,658     Active Canadian Subs          +$10/M
4,730      12 Mo Canadian Expires        +$10/M
           Non-Affinity Catalog Rate      $75/M
           Insurance Rate                 $75/M
           Fundraising Rate               $75/M

Published by Rodale.

Runner's World is the world's leading running
magazine and has the youngest, wealthiest
readership of any publication.

RUNNER'S WORLD is on a dual mission:  To educate
and inspire runners of all ages and abilities and
to promote the sport of running as a healthy and
exciting form of recreation.  More attitude than
action, running is about being alive and well.
RUNNER'S WORLD speaks to millions of confident
readers who share the passion.  Its companion
website http://www.runnersworld.com attracts the
largest running community on the Internet, far
outdistancing any other running-related site
with 2.5 million impressions each month.

RUNNER'S WORLD readers believe they have a
secret--that running is the key to a successful
life.  It's not just something they do, it's
something they live.  For them, running is the
currency of a life lived well-a way to be more,
have more, enjoy more, experience more.  With
its abundant health benefits such as weight
loss, stress reduction, mental clarity, sense of
community and personal achievement, frequent
participation is outpacing that of other sports.
So it's no surprise that running shoes rank #1
of all footwear sold.

In RUNNER'S WORLD, you reach an extremely
motivated field of young, educated, and affluent
runners.  Because they're on the run in their
spare time, direct mail is a preferred means to
get all the things they need--clothes, fitness
apparel, home furnishings, children's
merchandise.  Most runners cross-train and need
gear for their other activities--fitness,
bicycling, hiking, weight training.  They treat
themselves to the best personal products,
vitamins, and supplements.

Additional Charges:
3rd Party Blow In @ $15/M
Gift Givers @ $16/M

Fundraising Selects-            $12/M Max.
Non-Affinity Catalog Select-    $12/M Max.

Demographics:
Median age 36
$83,229 Median household income
89% Attended college
55% Married

1 Month Change of Address           3,570
3 Month Change of Address           6,960

Exchange is available.

Reuse orders must be placed prior to the
maildate.

Telemarketing and key coding are not available.

Net Name:
85%  50,000 - 124,999 + $10/M R/C
80% 125,000 and Over + $10/M R/C

All overnight shipment requests are sent third
party.  Please supply account number.

Cancellation Charges:  $100/F

Updated monthly.

------- UNIT OF SALE -------
$19.95 AVERAGE

---------- GENDER ----------
51% MALE
46% FEMALE

---------- MEDIA -----------
DIRECT MAIL

-------- SELECTIONS --------
$11.00 Age
$16.00 Ethnic/Ethnicity
$11.00 Dwelling Size/Type
$16.00 Lifestyle
$11.00 Household Income
$11.00 Demographic
$6.00 Paid
$11.00 Presence of Child
$10.00 FSA
$10.00 Canadian
$16.00 Change of Address
$6.00 Province
$6.00 SCF
$6.00 State
$10.00 Zip
N/C Zip+4
$75.00 Zip Tape (flat fee)
$10.00 Run Charges
$50.00 Email Delivery (flat fee)
$50.00 Modem/FTP/BBS (flat fee)
$16.00 1 Month Hotline
$11.00 3 Month Hotline
$6.00 6 Month Hotline
$6.00 Gender/Sex
$16.00 Renewals
$11.00 Source

------ MINIMUM ORDER -------
7,500

----- NET NAME POLICY ------
85%   +  $10.00
RUN CHARGES
50,000+