RUNNER WALKER SPORTSLIST

1,828,269 Event Participants             $90/M
Fundraiser Rate                          $80/M
Selects @ N/C

This file offers runners and walkers who have
participated in organized events, most of
which support non-profit organizations,
ranging in distance from 5-kilometers (3.1
miles) to the Marathon distance (26.2 miles).
From the computer results of hundreds of these
events, Runner/Walker Sportslist provides
mailers with fit, healthy, educated
individuals who enjoy  athletic activities in
support of a good cause.

Additional Selections:
Event Distance (5K, 10K, marathon, etc) @
$5/M
Runner (faster than 13-min per mile pace) @
$5/M
Walker (slower than 13-min per mile pace) @
$5/M
Rush Orders (less than 24 hours) @ 10% ($100
Min.)

Demographic Profile:
23% Age 18 - 29
33% Age 30 - 39
26% Age 40 - 49
17% Age 50+
53% Runners
47% Walkers

Age 50-Plus & Fit                     409,015

Female Fitness Walkers                533,685
Male Fitness Walkers                  315,638
Female Runners & Joggers              450,043
Male Runners & Joggers                528,903

Rush $100 Min.

Exchange and telemarketing are not available.

Delivery from same day to 5 working days.

Cancellation Charge:  $100/F plus applicable
running and shipping fees.

Updated semiannually.

----------- DATE -----------
02/04/08   UPDATED
02/05/08   CONFIRMED

------- UNIT OF SALE -------
$40.00 AVERAGE
$15.00 - $100.00

---------- GENDER ----------
46% MALE 54% FEMALE

---------- MEDIA -----------
100% DIRECT RESPONSE

-------- ADDRESSING --------
EMAIL OR FTP

-------- SELECTIONS --------
$5.00 Age
$5.00 Age Range
$5.00 $50+
$5.00 $25+
$5.00 County
$5.00 Geo/Geographical
$5.00 SCF
$5.00 State
$5.00 Zip
N/C Zip+4
N/C Nth Name
$10.00 Run Charges
$35.00 Email Delivery (flat
$35.00 Modem/FTP/BBS (flat
$5.00 Recency
$5.00 Gender/Sex

------ MINIMUM ORDER -------
7,500 OR $637.50