RODALE WHOLE LIFE US MASTERFILE MAILING LIST
528,033 1 Mo Active US Subs/Byrs +$16/M
1,690,777 3 Mo Active US Subs/Byrs +$11/M
2,802,613 6 Mo Active US Subs/Byrs +$6/M
6,560,593 Active Subs/Byrs $100/M
128,283 1 Mo COA +$16/M
212,231 3 Mo COA +$16/M
4,695,680 Active Female Subs/Byrs +$6/M
2,206,300 Active Male Subs/Byrs +$6/M
145,760 Business Address +$16/M
343,198 Active Canadian Subs/Byr +$10/M
Non-Affinity Catalog Rate $75/M
Insurance Rate $75/M
Fundraising Rate $75/M
(Formerly: Rodale US Masterfile)
Rodale enables and inspires all people to
improve their lives. Those who buy into the
Rodale mission subscribe to and buy Rodale's
products. They have all been merged to form the
Rodale Whole Life US Masterfile.
The original voice for enjoying a healthy life
through diet, fitness, and organic living for
more than 60 years, Rodale is today's global
leader in delivering healthy, active living
information. These Rodale customers subscribe
to one or more Rodale magazines, purchase Rodale
books, and/or participate in Rodale events.
Rodale's magazine properties, all category
leaders, are Bicycling/Mountain Bike, Men's
Health, Organic Gardening, Prevention, Runner's
World, and Women's Health.
Rodale is the nation's largest direct-to-consumer
book publisher with many blockbuster best sellers
such as "Prevention Flat Belly Diet", "Thyroid
Solution", "Cake Mix Doctor", "Betty Crocker
Picture Cookbook", "Joey Green's Fix-it Magic",
"Abs Diet", "Best Ever Backyard Birding Tips".
The Rodale Whole Life US Masterfile is extremely
powerful and unique that it brings in data from
multiple sources such as InfoBase, Mor-Bank,
Experian, Equifax, and E-Tech.
Additional Charges:
3rd Party Blow-In @ $15/M
Gift Givers @ $16/M
Book Category @ $6/M
Magazine Subscribers @ $6/M
Fundraiser Selects- $12/M Max.
Non-Affinity Catalog Selects- $12/M Max.
Rodale customers believe that the journey toward
a more complete, more fulfilled, healthier and
whole life is its own reward and is possible
every day. With a "can do" attitude, their joy
is the journey itself. That's why they're
always trying something new, taking a chance,
exploring, and playing. Within the Rodale Whole
Life US Masterfile is a prime segment of
customers on a mission for any quality direct
marketer.
$62,500 Average income
Magazine Masterfile 4,162,400
Book Buyers Masterfile 3,010,854
Book Buyer Sub-Categories:
Alternative Health 385,805
Beauty Books 2,402
Bird Enthusiasts 73,121
Comfort Cooking 365,037
Cookbook 688,633
Gardening 142,854
Health 2,104,556
Healthy Low Carb 218,456
Household Hints & Tips 117,062
Men's Health 172,212
Pets 20,730
Spanish 103,364
Weight Loss 1,211,557
Exchange is available.
Reuse orders must be placed prior to the maildate.
Telemarketing and key coding are not available.
Net Name:
85% 50,000 to 124,999 + $10/M R/C
80% 125,000 and Over + $10/M R/C
All overnight shipment requests are sent third
party. Please supply account number.
Cancellation Charges: $100/F
Updated monthly.
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------- UNIT OF SALE -------
$27.00 AVERAGE
---------- GENDER ----------
34% MALE
64% FEMALE
---------- MEDIA -----------
DIRECT MAIL
-------- SELECTIONS --------
$11.00 Age
$16.00 Ethnic/Ethnicity
$11.00 Dwelling Size/Type
$16.00 Lifestyle
$11.00 Household Income
$11.00 Demographic
$6.00 Paid
$11.00 Presence of Child
$10.00 FSA
$10.00 Canadian
$16.00 Business Address
$16.00 Change of Address
$6.00 Province
$6.00 SCF
$6.00 State
$10.00 Zip
N/C Zip+4
$75.00 Zip Tape (flat fee)
$10.00 Run Charges
$50.00 Email Delivery (flat fee)
$50.00 Modem/FTP/BBS (flat fee)
$16.00 1 Month Hotline
$11.00 3 Month Hotline
$6.00 6 Month Hotline
$6.00 Gender/Sex
$11.00 Source
$11.00 Multi Buyers
------ MINIMUM ORDER -------
7,500
----- NET NAME POLICY ------
85% + $10.00
RUN CHARGES
50,000+
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