RODALE WHOLE LIFE US MASTERFILE

Active US Subs/Buyers-
901,090     1 Month                     +$16/M
2,469,110   3 Month                     +$11/M
4,046,140   6 Month                      +$6/M
7,936,790   Total                       $100/M
Active Subs/Buyers-
5,064,010   Female                       +$6/M
2,655,940   Male                         +$6/M
162,170     Business Address            +$16/M
378,640     Canadian
66,920      1 Month Change of Address
175,570     3 Month Change of Address
Non-Affinity Catalog Rate                $75/M
Fundraising Rate                         $75/M

(Formerly:  Rodale US Masterfile)

Rodale enables and inspires all people to
improve their lives.  Those who buy into the
Rodale mission subscribe to and buy Rodale's
products.  They have all been merged to form the
Rodale Whole Life US Masterfile.

The original voice for enjoying a healthy life
through diet, fitness, and organic living for
more than 60 years, Rodale is today's global
leader in delivering healthy, active living
information.  These Rodale customers subscribe
to one or more Rodale magazines, purchase Rodale
books, and/or participate in Rodale events.

Rodale's magazine properties, all category
leaders, are Best Life, Bicycling/ Mountain
Bike, Men's Health, Organic Gardening,
Prevention, Runner's World, and Women's Health.

Rodale is the nation's largest direct-to-
consumer book publisher with many blockbuster
best sellers such as "Alternative Cures," "Cake
Mix Doctor," "Runner's Book of Training
Secrets," and "Lance Armstrong Performance
Program."

The Rodale Whole Life US Masterfile is extremely
powerful and unique that it brings in data from
multiple sources such as InfoBase, Mor-Bank,
Experian, Equifax, and E-Tech.

Additional Charges:
3rd Party Blow-In @ $15/M
Gift Givers @ $16/M
Magazine Subscribers @ $6/M

Fundraising:  $12/M cap on selects

Rodale customers believe that the journey toward
a more complete, more fulfilled, healthier and
whole life is its own reward and is possible
every day.  With a "can do" attitude, their joy
is the journey itself.  That's why they're
always trying something new, taking a chance,
exploring, and playing.  Within the Rodale Whole
Life US Masterfile is a prime segment of
customers on a mission for any quality direct
marketer.

$62,500 Average income

Exchange and reuse are available.

Telemarketing and key coding are not available.

Net name:
85%  50,000 to 124,999 + $10/M R/C
80% 125,000 and Over + $10/M R/C

All overnight shipment requests are sent third
party. Please supply account number.

Cancellation Charges:  $100/F

Updated monthly.

----------- DATE -----------
12/01/07   UPDATED
01/11/08   CONFIRMED

------- UNIT OF SALE -------
$27.00 AVERAGE

---------- GENDER ----------
64% FEMALE 34% MALE

---------- MEDIA -----------
DIRECT MAIL

-------- ADDRESSING --------
EMAIL OR FTP

-------- SELECTIONS --------
$11.00 Age
$16.00 Ethnic/Ethnicity
$11.00 Dwelling Size/Type
$16.00 Lifestyle
$11.00 Household Income
$11.00 Demographic
$10.00 FSA
$10.00 Canadian
$16.00 Business Address
$16.00 Change of Address
$6.00 Province
$6.00 SCF
$6.00 State
$10.00 Zip
N/C Zip+4
$75.00 Zip Tape (flat fee)
$10.00 Run Charges
$50.00 Email Delivery (flat
$50.00 Modem/FTP/BBS (flat
$6.00 Category
$16.00 Monthly Hotline
$11.00 3 Month Hotline
$6.00 6 Month Hotline
$11.00 Presence of Children
$6.00 Paid
$6.00 Gender/Sex
$11.00 Source
$11.00 Multi Buyers

------ MINIMUM ORDER -------
7,500