REALTOR MAGAZINE

1,230,684 Active Subscribers            $120/M
718,352   Business Address              +$10/M
477,637   Home Address                  +$10/M
175,521   Broker-Owner                  +$10/M
1,046,843 Designated Sales Agent        +$10/M
Consumer Offer Rate                      $95/M
Fundraising Offer Rate                   $85/M

Published by the National Association of
Realtors.

Realtor Magazine is the business tool for real
estate professionals.

Realtor Magazine is the official publication of
the National Association of Realtors, one of the
largest professional associations in the world.

Realtors spend $585 million a year in business/
closing gifts which include flowers, gift
baskets/gift cards, food/sweets, home
accessories, wine and champagne.

Subscriber Profile:
Average age 45 - 50
$119,200 Average HH income
$99,800 Average realtor income
$460,200 Average investment
95% Own computers and electronics at home
95% Use cellular phones
80% Residential realtors
20% Commercial realtors
90% Have Online/Internet access at home
80% Have investment portfolios
82% Give business gifts; average amount- $55
Over 83% Attended college (twice the US
average)

Age:
19 - 25                                12,355
26 - 30                                25,220
31 - 35                                46,415
36 - 40                                75,243
41 - 45                                93,051
46 - 49                                83,889
50 - 55                               125,910
56 - 60                               106,988
61 - 64                                68,880
65 - 70                                61,130
71 - 74                                20,675
75+                                    25,046

Annual Income:
Under $50,000                         322,350
$50K - $74K                           221,163
$75K - $99K                           177,498
$100K - $124K                         126,515
$125K - $149K                          75,118
$150K - $174K                          51,545
$175K - $199K                          20,934
$200K - $249K                          25,896
Over $250K                             59,055

Employee Size:
1 - 5                                 271,159
6 - 15                                216,709
16 - 24                               116,831
25 - 49                               212,842
50 - 74                               129,310
75 - 99                                72,113
100+                                  126,027

Total number of offices by size:
1 - 5                                 139,214
6 - 15                                 21,659
16 - 24                                 5,022
25 - 49                                 4,602
50 - 74                                 1,464
75 - 99                                   590
100+                                      559

Years as a member of the NAR:
1                                     129,393
2 - 5                                 439,529
6 - 9                                 201,159
10 - 15                               172,152
16 - 18                                48,092
Over 18+                              126,555

Gender:
Male                                  496,733
Female                                584,477

Telemarketing and exchange are not available.

Cancellation:  $250/F

Updated monthly.

---------- GENDER ----------
46% MALE
54% FEMALE

---------- MEDIA -----------
CIRCULATION/MEMBERSHIP

-------- SELECTIONS --------
$10.00 Age
$15.00 Income Select
$15.00 Number of Employees
$10.00 Business Address
$15.00 Company Size
$10.00 Home Address
$10.00 SCF
$10.00 State
$10.00 Zip
$5.00 Keying
$7.50 P/S Labels
$10.00 Run Charges
$80.00 Email Delivery (flat
$35.00 Cartridge (flat fee)
$50.00 CD-ROM (flat fee)
$5.00 Gender/Sex

------ MINIMUM ORDER -------
5,000

----- NET NAME POLICY ------
85%   +  $10.00
RUN CHARGES
50,000