READERS DIGEST

300,670   1 Month Hotline               +$15/M
937,780   3 Month Hotline               +$10/M
4,498,390 Active Subscribers            $100/M
28,460    1 Month COA                   +$15/M
1,607,670 Active Male Subs               +$8/M
2,477,210 Active Female Subs             +$8/M
1,249,720 Gift Givers for               +$10/M
Nonpub Mailers
1,253,280 24 Month Expires               $60/M
Reuse                                   $250/F
Catalog Rate                             $80/M
Fundraiser Rate                          $75/M

(Formerly:  Readers Digest Magazine Active
Subscribers)

Reader's Digest continually provides ways for
people to feel uplifted and inspire others
through shared lives, shared stories and shared
experiences by being a champion for a caring,
connected lifestyle.

Beneath the fun and excitement that fills
Reader's Digest each month, is serious material
for an audience of serious readers.  Basic to
the magazine is a steady focus on the power of
the individual.  Stories originate from the
grit of human experience--the tough, the
tender, the funny.  At the forefront of major
issues of medicine, health, environment, human
rights, and more, Reader's Digest delivers a
package of humor, drama, and helpful
information that guides readers in every
aspect of their lives with powerful principles
encompassing right vs wrong, eternal values,
and clarification of issues that often confuse.

Reader's Digest subscribers represent one of
the largest slices of Americana that is
inquisitive, literary, seeking to improve
their own selves, and concerned about the
short and long term future of life on earth.
This well-rounded audience is a perfect
prospecting tool for many offers.

Additional Charges:
3rd Party Blow-In @ $15/M
Zip+4

Median age 54 yr
$55,000 Median HHI
$45,000 Average income
63% Married
76% Homeowners
59% Employed
33% Presence of kids in household

An Audience of Many Interests as Detailed by
Editorial Categories:
32% Health/Medical/Science
24% General interest
11% Culture
9% Entertainment/Celebrities
8% Personal Finance/Business & Industry
All others include  national affairs,
relationships, self-help, children, food &
nutrition, beauty, fitness, apparel

Exchange and reuse is available.

Telemarketing is not available.

All overnight requests will be sent third
party. Please supply account number.

Cancellation Charges:  $100/F

NCOA'd and updated monthly.

----------- DATE -----------
07/01/08   UPDATED
08/07/08   CONFIRMED

------- UNIT OF SALE -------
$24.00 AVERAGE

---------- GENDER ----------
37% MALE
54% FEMALE

---------- MEDIA -----------
70% DTP/21% AGENTS/
9% INTERNET

-------- SELECTIONS --------
$8.00 Paid
$15.00 Change of Address
$8.00 SCF
$8.00 State
$8.00 Zip
$25.00 Zip Tape (flat fee)
N/C Cheshire Labels
$3.00 Keying
$10.00 P/S Labels
$8.50 Run Charges
$55.00 Email Delivery (flat
$50.00 Diskette (flat fee)
$25.00 Cartridge (flat fee)
$70.00 Modem/FTP/BBS (flat
$12.00 Enhanced
$15.00 1 Month Hotline
$10.00 3 Month Hotline
$8.00 6 Month Hotline
$8.00 Gender/Sex
$8.00 Direct Mail Sold
$8.00 Direct to Publisher
$8.00 Renewals

------ MINIMUM ORDER -------
7,500
1,000- REUSE

----- NET NAME POLICY ------
85%   +   $8.50
RUN CHARGES
50,000