RDH MAGAZINE

92,884 Registered Dental Hygienists   $95/M
78,128 Telemarketing                 +$65/M


Published by Pennwell's Business and
Industrial Division.

"The National Magazine Written for Dental
Hygiene Professionals"

Reach active practicing dental hygienists who
receive RDH.  This magazine is written to
hygiene professionals who are committed to
their continued education and personal
growth.  It reports on topics from clinical
and practice management to continuing
education and covers crucial issues that
affect the dental hygiene professional and its
members.

Additional Charges:
Hours Worked @ $10/M
Years Practicing @ $10/M
Number of Dentists @ $10/M
Purchasing Influence @ $20/M

Hours Worked:
10 - 15                               12,344
16 - 20                                8,726
21 - 25                               10,715
26 - 30                               11,339
31 - 35                               22,507
36 - 40                               17,809
40 or more                             6,282

Years Practicing:
0 -  3                               10,104
4 -  6                                9,135
7 -  9                                8,532
10 - 20                              24,428
20+                                  35,899

Type of Dentist:
General                               79,632
Orthodontist                             560
Public Health                          2,313
Periodontist                           3,275
Pediatric                              1,802

Number of Dentists:
1                                    49,428
2                                    22,241
3 - 5                                12,674
6 - 9                                 1,776
10 or more                            1,456

Employee Size:
1 - 4                                 8,585
5 - 9                                 6,142
10 - 19                               3,075
20 - 49                               1,137
50 - 99                                 287
100 - 499                               360
500 - 999                               120
1,000+                                  187

Sales Volume:
$1 - $499,999                        14,813
$500,000 - $999,999                   2,487
$1,000,000 - $2,499,999                 874
$2,500,000 - $4,999,999                 285
$5,000,000 - $9,999,999                 123
$10,000,000 - $99,999,999               455
$100,000,000+                           107

Job Function:
RDH                                  84,503
Student                               1,827
Dentist                               2,319
Other                                 1,331

All orders are approved on a reciprocal rental.

Orders cancelled prior to merge are subject to
a $50/F cancellation fee plus any applicable
production charges.  Orders cancelled after
merge-purge are payable in full.

Updated daily.

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N/C

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CONTROLLED CIRCULATION

-------- SELECTIONS --------
$15.00 Number of Employees
$15.00 Sales Volume
$15.00 SIC/NAICS Code
$15.00 Job Function
$10.00 SCF
$10.00 State
$10.00 Zip
N/C Cheshire Labels
$3.00 Keying
$10.00 P/S Labels
$10.00 Run Charges
$65.00 Telemarketing Select
$75.00 Email Delivery (flat
$75.00 Diskette (flat fee)
$20.00 Product

------ MINIMUM ORDER -------
5,000