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R&D DIRECTIONS

19,620 Active/Qualified Subs
First Usage                 $235/M
Second Usage                $225/M
Third Usage                 $215/M

Published by Canon Communications Inc.

"An Executive Briefing on Pharmaceutical
Research and Development"

R&D Directions provides insight into pharmaceutical research and development, from discovery through clinical trials and submission. Leaving the hard science to other publications. R&D Directions focuses on pharmaceutical companies' R&D business strategies and decisions. Editorial content covers drugs, therapeutic categories, industry segments, and strategies, and imparts extensive intelligence on products in the pipeline. Although R&D Directions contains a wealth of medical and scientific information, it is written in a non-clinical, non-technical style.

Additional Charges: Prospect Records @ $15/M Company (actual) @ $35/M Title (actual) @ $35/M R&D Directions is read by senior managers, clinical trial managers, clinical drug and academic researchers, medical directors, data and project management, marketing and clinical monitoring professionals, along with regulatory affairs, drug safety, and quality control professionals. These professionals represent pharmaceutical and biotechnology companies, clinical study sites, clinical labs, medical device manufacturers, academic research institutions, data management firms, government agencies, and contract research organizations, among others. Industry: Pharmaceutical Manufacturer 21,389 Biotechnology Company 6,432 Generic Pharmaceutical Manufacturer 887 Medial Equipment Manufacturer 7,488 Contact Research Organization 2,173 Clinical Study Site/SMO 733 Clinical Lab 1,400 Hospital 847 Academic/University Research Inst 658 Government Agency 122 Data Management Company 400 Other Support or Service Company 21,128 Job Title: Senior Management 28,135 Quality Control 204 Medical Director/Associate Medical 1,045 Director Clinical Trials Management 627 Clinical/Drug Research 1,245 Regulatory Affairs 915 Clinical Monitoring/CRC/CRA 484 Academic Research or Professor 308 Data Management or Analysis 178 Clinical Document Preparation 36 Project Management 422 Drug Safety 55 Finance Management 1,181 Licensing 121 Manufacturing 225 IT (Information Technology) Mfg 450 Business Strategy 1,087 Other Function 19,686 All orders are approved on a reciprocal rental. Orders cancelled prior to merge are subject to a $50/F cancellation fee plus any applicable production charges. Orders cancelled after merge purge are payable in full.
----------- DATE -----------
03/01/08   UPDATED
03/06/08   CONFIRMED

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CONTROLLED CIRCULATION/
DIRECT MAIL

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DISKETTE OR EMAIL

-------- SELECTIONS --------
$20.00 Job Title
$20.00 Bus/Industry Type
$20.00 Geo/Geographical
$15.00 SCF
$15.00 State
$15.00 Zip
$25.00 Attendees
$15.00 Email Delivery (flat
$25.00 Rush Fee (flat fee)
$25.00 Diskette (flat fee)
$25.00 Active Subscribers

------ MINIMUM ORDER -------
4,000

HIPPO DIRECT
34472 Summerset Dr.
Solon, OH 44139 USA
Phone: 440-519-0730
Email: rapidresponse@hippodirect.com
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