PROFESSIONAL BUILDER MAILING LIST
120,833 Total Recipients $135/M
40,596 Email Addresses $395/M
PB Giants $1000/F
120,304 United States
137 Canadian +$20/M
191 Other International $250/M
Mailing/Telemarketing $235/M
Mailing/Email $495/M
Mailing/Email/Telemarketing $595/M
Email/Telemarketing $520/M
Fundraiser $100/M
Counts Thru 12/31/2008
(Formerly: Professional Builder and Remodeled)
Meet your direct marketing challenges in with
PROFESSIONAL BUILDER'S list, which targets
residential building professionals. PROFESSIONAL
BUILDER has identified, documented and audited
the most comprehensive database of building
firms in the new-home construction industry.
http://www.housingzone.com/probuilder
Additional Charges:
International Fundraiser @ $150/M
Acquisition Source @ $20/M
Average Square Footage Building @ $20/M
Brand Preference @ $50/M
Building Activity @ $20/M
Buying Authority @ $50/M
Company Name Match/Omit @ $50/M
Cost Per Square Foot @ $20/M
Primary Supplier
Remodeling Activity @ $20/M
Type of Units Built @ $20/M
Sell From @ $20/M
Zip-
Select/Omit @ $10/M
Select/Omit (manual) @ $75/F
Split Runs-
1 - 9 @ N/C
10 - 19 @ $150/F
20 - 29 @ $250/F
30 - 49 @ $400/F
50+ @ $10/Each
Order Changes-
First 3 @ N/C
Each Add'l @ $250/F
Email Addresses-
Image Hosting @ $2/M ($50 Min.)
Tests:
First 3 @ N/C
Each Add'l @ $50/F
Rush Fees:
Within 48 Hrs of Blast @ $250/F
Within 24 Hrs of Blast @ $500/F
Versions:
First @ N/C
Each Add'l @ $100/F
HTML Creative Services @ $100/Hr-
New Message:
Text $200 Min.
HTML $500 Min.
Template:
HTML @ $200 Min.
Message Revision:
Text $100 Min.
HTML $200 Min.
Postal Presort $150 Min.
Suppression (opt-out/house files) $150 Min.,
$1,000 Max.
Business Type: Postal Email
Architectural firm,
Architectural Engineering
firm, Architect or Builder,
Builder-Developer or
General Contractor Engaged
in Resi/Manufactured or
Modular Home Mfg. 11,640 5,130
Builder, Builder-Developer or
General Contractor
Engaged in Residential,
Manufactured or
Modular Home 106,334 32,885
Manufactured or Modular
Home Manufacturer 1,877 552
Realty, Building Material
Dealer, Wholesaler 982 956
Sales Volume: Postal Email
Less than $1,000,000 3,992 2,737
$1,000,001 to $3,000,000 735 1,638
$3,000,001 to $5,000,000 369 783
$5,000,001 to $10,000,000 1,996 1,329
$10,000,001 or more 503 1,253
Title: Postal Email
Architect, Designer or
Engineer 7,258 3,220
Construction & Purchasing
Titled Personnel 8,006 2,898
Corporate Managers 102,283 31,526
Sales & Marketing Management
and other Titled Personnel 3,286 1,625
Type Of Units Built: Postal Email
Active Adult 21,730 5,914
Custom Builder 65,405 22,688
Move-Up 56,414 17,125
Multi-Family 30,066 11,573
Non-Residential 19,863 5,463
Retirement 524 1,218
Single Family 69,444 23,972
Starter 28,576 9,753
Vacation 21,042 6,454
Number Of Units Built Per Year: Postal Email
Custom Homes (valued at
$400K+, excluding the cost
of land) 64,740 20,336
Single-Family Homes 69,444 23,964
Cost Per Square Foot: Postal Email
$100/Sq. Ft. or Less 15,587 6,697
$101 - $120 / Sq. Ft. 18,928 5,610
$121 - $150 / Sq. Ft. 23,676 7,635
$151 - $200 / Sq. Ft. 23,161 6,131
$201 - $250 / Sq. Ft. 16,770 4,428
More than $250 / Sq. Ft. 14,230 5,358
Buying Authority: Postal Email
Appliances 82,151 27,565
Cabinet and Countertop
Materials 93,647 31,172
Central Vacuum Systems 59,437 19,787
Computer Hardware &
Software 56,491 19,727
Construction Equipment 870 4,603
Decking/Fence Materials 81,371 27,084
Doors 100,057 33,437
Engineered Wood Products 931 5,146
Fireplaces and Accessories 79,765 26,703
Flooring and Floor Coverings 91,263 30,809
Garage Doors 86,182 24,658
Hand and Power Tools 76,483 24,622
Home Automation and Security
Systems 61,987 21,633
HVAC and Environmental
Controls 79,666 26,219
Insulation and Related
Products 90,486 29,788
Lighting Fixtures 89,199 29,990
Locksets and Hardware 90,159 29,807
Paints, Stains, and Sealants 87,732 30,608
Patio Doors 789 1,663
Plumbing Fixtures 90,936 30,078
Roofing Materials 93,551 31,172
Siding 90,021 29,857
Sound and Security Systems 771 4,303
Tile 88,727 29,931
Trucks 64,381 20,211
Windows 99,665 33,293
Average Square Feet Of Unit
Built: Postal Email
1,500/Sq. Ft. or Less 15,245 11,431
1,501 - 2,500/Sq. Ft. 38,457 15,526
2,501 - 4,000/Sqft 51,649 10,425
More Than 4,000 Sq 32,549 4,614
Sell From: Postal Email
Design Centers 6,140 1,707
Model Homes 14,452 3,837
Both 9,755 2,950
Unlimited Usage (1 year) @ 4X base + 1X selects
($1,500 + selects Min.). Updates @ $10/M +
Format Charge ($150 Min.)
Re-Use:
Same Offer @ -$10/M, N/C for Selects ($150 Min.)
New Offer @ -$10/M + Selects (5,000 Min.)
Email @ -$50/M, N/C for Selects ($1,000 Min.)
Volume discount is available.
Credit for intra file dupes, edit errors & DMA
panders. Must submit computer verification. No
credits under $25.
Net Name: Computer verification required
Lists are furnished in 5-digit zip code
numerical sequence.
Cancellation Run Charges: $150 Min.
Updated monthly.
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---------- MEDIA -----------
CONTROLLED CIRCULATION
-------- SELECTIONS --------
$60.00 Phone Number
$25.00 Sales Volume
$25.00 SIC/NAICS Code
$10.00 Title Slug
$20.00 One Name per Location
$25.00 Job Title
$20.00 Personalization
$20.00 Canadian
$25.00 Bus/Industry Type
$10.00 Geo/Geographical
$10.00 CASS Cert Postal Pre
$10.00 Suppression
$3.00 Keying
N/C Nth Name
$10.00 Run Charges
$60.00 Email Delivery (flat fee)
$60.00 Diskette (flat fee)
$60.00 CD-ROM (flat fee)
$60.00 Modem/FTP/BBS (flat fee)
N/C Transmission
$30.00 Recency
------ MINIMUM ORDER -------
5,000
----- NET NAME POLICY ------
85% + $10.00
RUN CHARGES
50,000
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