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PRACTISING LAW INSTITUTE MASTERFILE

444,469 Total Buyers/Attendees        $135/M
        Consumer Catalog Rate          $80/M
        Fundraiser Rate                $75/M

(Formerly:  Practising Law Institute Legal
Seminar Attendees and Book Buyers)

Practising Law Institute seminar attendees and book buyers are practicing attorneys and other allied professionals who look to PLI to provide the most up-to-date, relevant information and techniques which are critical to the development of a professional, competitive edge. PLI's products include the highest quality seminars, supplemented treatises, audio and video programs, course handbooks, web programs and customized training and specialized services.

Founded in 1933, PLI strives to enhance the professionalism of attorneys and other qualified persons by providing, in a cost effective manner, the highest quality and most innovative programs, publications and other services to enable them to practice law competently and ethically, and to fulfill pro bono responsibilities. Titles: Associates in Law Firm 76,005 Partner in Law Firm 32,681 Solo Practitioners 17,530 Corporate Counsel 31,840 Government Attorney 4,013 Librarians 4,495 Paralegal 1,512 Interest: Accounting 13,336 Advertising Law 17,898 Antitrust Law 20,410 Arbitration Mediation/ADR 4,276 Banking 66,110 Banking Consumer 11,793 Banking Financial Institutions 15,925 Bankruptcy 27,700 Bankruptcy - Corporate 5,994 Bankruptcy - Personal 2,661 Casualty Insurance Law 14,440 Civil Litigation 14,550 Civil Rights Law 14,124 Commercial Law 48,976 Commercial Litigation 12,593 Communications Law 25,743 Communications - Media 5,457 Communication - Telecommunications 3,006 Computer & Technology Law 34,501 Constitutional Law 4,865 Contracts 9,468 Copyright Law 17,510 Corporate Compliance Law 26,521 Corporate Due Diligence 12,221 Corporate Governance Law 24,607 Corporate Law 146,148 Corporate Mergers & Acquisitions 19,923 Corporate Project Financing 7,238 Corporate Strategic Alliances 2,607 Joint Ventures Corporate Venture Cap Private Equity 11,605 Credit Crisis 4,890 Criminal Law 17,862 Elder Law 2,807 Employee Compensation & Benefits 19,262 Employment & Labor Law 34,656 Environmental Law 21,301 Estate & Trusts 24,229 Ethics 43,747 Family Law 12,019 Franchise Law 3,776 General Practice 90,031 Healthcare Law 12,027 Immigration & Naturalization 10,283 Insurance Law 6,349 Intellectual Property 62,562 Intellectual Property - Licensing 12,757 International Law 32,409 Internet Law 9,189 Investment Mgmt/Market Regulation 19,418 Law Firm Management 19,802 Law Library Management 2,777 Law Office Management 3,813 Life Insurance Law 12,771 Litigation 97,628 Litigation - Civil 14,550 Litigation - Civil Procedure 4,407 Litigation - Class Action 4,337 Litigation - Evidence 2,834 Litigation - Remedies 3,387 Local Government 2,113 Natural resources/energy 5,742 Non-profit Law 6,417 Paralegal Practice 10,608 Patent Law 52,085 Personal Tax Law 15,417 Privacy Law 3,427 Products liability 10,977 Public Interest 4,604 Real Estate 37,622 Real Estate - Commercial 7,619 Real Estate - Construction Contracts 3,100 Real Estate - Financing 6,023 Real Estate - Leasing, Landlord/Tenant 3,679 Real Estate - Residential 4,051 Real Estate - Title Insurance 2,115 Real Estate - Zoning & Land Use 3,148 Securities 94,084 Securities Offerings/financial prod. 25,718 Securities Investment Management 19,418 Securities Litigation 21,408 Sports & Entertainment Law 22,260 Tax Law 30,079 Tax - Corporate 10,555 Tax - Estate 3,458 Tax - Federal 7,757 Tax - International 5,044 Tax - State & Local 3,659 Torts & Personal Injury 14,590 Trade Secrets 7,400 Trademark Law 20,416 Delivery: 3 - 5 Business days Updated quarterly.
------- UNIT OF SALE -------
$149.00 - $2,390.00 RANGE

---------- GENDER ----------
55% MALE 
30% FEMALE

---------- MEDIA -----------
100% DIRECT MAIL

-------- ADDRESSING --------
DISKETTE OR CARTRIDGE

-------- SELECTIONS --------
$5.00 One Name per Locatio
$11.00 Job Title
$8.00 SCF
$8.00 State
$8.00 Zip
$25.00 Area of Interest
$3.00 Keying
$10.00 Run Charges
$50.00 Email Delivery (flat
$50.00 Diskette (flat fee)
$30.00 Cartridge (flat fee)
$50.00 Modem/FTP/BBS (flat
$11.00 Product
$21.00 12 Month Hotline
$11.00 24 Month Hotline
$8.00 Gender/Sex

------ MINIMUM ORDER -------
5,000

----- NET NAME POLICY ------
85%  +  $10.00
RUN CHARGES
50,000

HIPPO DIRECT
34472 Summerset Dr.
Solon, OH 44139 USA
Phone: 440-519-0730
Email: rapidresponse@hippodirect.com
Terms